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Sulphur Face Wash

brand-locked demand (top 5 brands take 100% of clicks) — Sulphur Face Wash doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

Market size 29Growth 28Conversion 96Competition 6Returns 99Price range 54Avg price 49Brand share 0Review moat 66Quality gap 52
This niche Category average · 2,481 niches

Is Sulphur Face Wash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sulphur Face Wash is a £125K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 43/100.

Sulphur Face Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.7% over the last 90 days and 13.9% of searches end in a purchase.

£125K

revenue / yr

Units sold / yr8K
Search volume / yr+2.7%76K
Conversion rate13.9%
Avg price£11.84

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 5
Top-5 product click share93%
Open market0%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews842

Top Sulphur Face Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

£0£25K£50K£75K£100K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Clever Soap88%
  • KATE SOMERVILLE8%
  • Revitale4%
  • Open — no brand owns it (0%)

Sulphur Face Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR13.9%Products7Brands3Top 5 Brands100%OOS Rate4.8%Rating4.4★Reviews842Avg BSR#201
4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.6×

Top Sulphur Face Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • clever soap39K/yr
  • kate somerville13K/yr
  • kate somerville cleanser6K/yr
  • sulphur face wash6K/yr
  • sulfur face wash4K/yr
  • sulfur cleanser2K/yr
  • clever soap cream7K/yr

What reviews say buyers love and hate about Sulphur Face Wash

What buyers mention most, as a share of all reviews.

What buyers love

58% of reviews
Quality-Overall13%

Very good quality

Suitability Combination Skin8%

It has cleared my sensitive skin in a week

Cleansing7%

Leaves skin feeling squeaky clean

Allergies6%

originally it cleared my dermatitis

Soft Feel6%

my face feels smoother

What buyers complain about

58% of reviews
Allergies28%

irritated skin within a week

Suitability Dry Skin6%

May not be suitable for sensitive skin

Smell5%

Heavily fragranced and caused skin irritation

Symptom Reduction4%

Didn't help me

Moist/Dry4%

I've tried all manners of treatment for my dry, flaky scalp and I have extremely sensitive skin in general, so using harsher products only seemed to make things worse and completely dried out my hair in the process

Sulphur Face Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
22%
2Leak-Proof
11%
3Skin Health
9%
4Size-Overall
8%
5Moist/Dry
5%

Common Sulphur Face Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sulphur Face Wash 43/100 on Amazon United Kingdom — Skip it. The niche generates £125K/yr across 7 tracked products. Search demand moved +2.7% over the last 90 days.
Search demand for Sulphur Face Wash on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 3.6× the quietest.