sulphur face wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Review moat
Good842.43avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.16–£26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.84avg listing price — sweet spot $15–$100
Market size
Okay£125K£125K/yr · 76K searches
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sulphur face wash is a £125K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sulphur face wash market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- £71K–£95K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.8%
- Avg brand age
- 65 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Clever Soap88%
- KATE SOMERVILLE8%
- Revitale4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +2.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.6×
Top sulphur face wash search terms
- clever soap39K/yr
- kate somerville13K/yr
- kate somerville cleanser6K/yr
- sulphur face wash6K/yr
- sulfur face wash4K/yr
- sulfur cleanser2K/yr
- clever soap cream7K/yr
Top sulphur face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clever Soap 0.5% Piroctone Olamine Face & Body Cream - Helps Prevent Flare-Ups - Suitable For Seborrheic Dermatitis Psoriasis Acne Dry & Oily Sensitive Skin - Fragrance & Oil Free For Men & Women
Clever Soap£9.104.3★165 rev
Clever Soap 1% Piroctone Olamine Face Wash With Salicylic Acid - Exfoliating Foaming Facial Cleanser - Suitable For Seborrheic Dermatitis Acne & Psoriasis - Fragrance Free Skin Care For Men & Women
Clever Soap£8.374.6★181 rev
Clever Soap 3% Sulphur Face Wash - Exfoliating Blemish Control Cleanser - Antibacterial Sensitive Sulfur Soap - Fragrance Free Moisturising Formula For Oily Skin - Men & Women
Clever Soap£8.314.2★179 rev
Clever Soap 1% Piroctone Olamine Anti-Dandruff Shampoo With Salicylic Acid - Suitable For Seborrheic Dermatitis Psoriasis Folliculitis & Itchy Flaky Sensitive Scalp & Hair - For Men & Women
Clever Soap£8.304.3★133 rev
Kate Somerville EradiKate 3% Sulfur Daily Foaming Cleanser Blemish Face Wash FSA HSA Blemish Treatment Sulfur Face Cleanser & Mask Medicated Clinically-Formulated Foaming Wash 4 Fl Oz 1 Pack
KATE SOMERVILLE£26.554.6★66 rev
Newest
by launch dateKate Somerville EradiKate 3% Sulfur Daily Foaming Cleanser Blemish Face Wash FSA HSA Blemish Treatment Sulfur Face Cleanser & Mask Medicated Clinically-Formulated Foaming Wash 4 Fl Oz 1 Pack
KATE SOMERVILLE£26.5566 rev
Clever Soap 0.5% Piroctone Olamine Face & Body Cream - Helps Prevent Flare-Ups - Suitable For Seborrheic Dermatitis Psoriasis Acne Dry & Oily Sensitive Skin - Fragrance & Oil Free For Men & Women
Clever Soap£9.10165 rev
Clever Soap 1% Piroctone Olamine Face Wash With Salicylic Acid - Exfoliating Foaming Facial Cleanser - Suitable For Seborrheic Dermatitis Acne & Psoriasis - Fragrance Free Skin Care For Men & Women
Clever Soap£8.37181 rev
Clever Soap 1% Piroctone Olamine Anti-Dandruff Shampoo With Salicylic Acid - Suitable For Seborrheic Dermatitis Psoriasis Folliculitis & Itchy Flaky Sensitive Scalp & Hair - For Men & Women
Clever Soap£8.30133 rev
Clever Soap 3% Sulphur Face Wash - Exfoliating Blemish Control Cleanser - Antibacterial Sensitive Sulfur Soap - Fragrance Free Moisturising Formula For Oily Skin - Men & Women
Clever Soap£8.31179 rev
Trending
90-day click momentumClever Soap 0.5% Piroctone Olamine Face & Body Cream - Helps Prevent Flare-Ups - Suitable For Seborrheic Dermatitis Psoriasis Acne Dry & Oily Sensitive Skin - Fragrance & Oil Free For Men & Women
Clever Soap£9.104.3★
Revitale Advanced Sulphur Soap Cleansing Bar for Blemish-Prone Rough and Uneven Skin
Revitale£5.164.5★
Kate Somerville ExfoliKate Cleanser Daily Exfoliating Face Wash with Glycolic Acid & Lactic Acid Gentle Facial Scrub for Pore Minimizing Skincare Face Exfoliator Foaming Facial Cleanser - 50 mL
KATE SOMERVILLE£17.094.6★
Clever Soap 1% Piroctone Olamine Anti-Dandruff Shampoo With Salicylic Acid - Suitable For Seborrheic Dermatitis Psoriasis Folliculitis & Itchy Flaky Sensitive Scalp & Hair - For Men & Women
Clever Soap£8.304.3★
Clever Soap 1% Piroctone Olamine Face Wash With Salicylic Acid - Exfoliating Foaming Facial Cleanser - Suitable For Seborrheic Dermatitis Acne & Psoriasis - Fragrance Free Skin Care For Men & Women
Clever Soap£8.374.6★
What buyers say about sulphur face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality”
“It has cleared my sensitive skin in a week”
“Leaves skin feeling squeaky clean”
“originally it cleared my dermatitis”
“my face feels smoother”
“The shampoo is gentle not smelly”
“Very effective medicated soap”
“Clears up my dandruff that flares up from frequent exercise when alternative anti dandruff shampoos fail”
“it feels nice”
“It was easy to use”
What buyers complain about
“irritated skin within a week”
“May not be suitable for sensitive skin”
“Heavily fragranced and caused skin irritation”
“Didn't help me”
“I've tried all manners of treatment for my dry, flaky scalp and I have extremely sensitive skin in general, so using harsher products only seemed to make things worse and completely dried out my hair in the process”
“Didnt work”
“Product arrived looking like someone had already used it”
“I think you have a stability issue”
“how this version burns your skin no matter if you put small amounts over time”
“I suffered with really oily”
Top return reasons
Common questions
- Is sulphur face wash profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 7 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the sulphur face wash niche?
- 3 brands and 5 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sulphur face wash?
- Top complaints mined from reviews: Allergies, Suitability Dry Skin, Smell. The return rate is 0.2%.
- When does demand for sulphur face wash peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.6× the quietest.
- What does it cost to enter the sulphur face wash niche?
- Listings span £5.16–£26.55; the average listing price is £11.84 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.