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Sulphur Face Wash

Fail

The top 5 brands take 100% of clicks, so Sulphur Face Wash is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£125K/yr76K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
93%top-5 click share · 3 brands · 5 sellers

Flapen Score

Sulphur Face Wash against its category

The dotted line is the Beauty average. Past it, Sulphur Face Wash is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sulphur Face Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sulphur Face Wash 76K times last year and spent an estimated £125K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
13.9%
Market size, estimated
£125Ka year
Peak month
August3.6× the quietest month
Top search term
clever soap39K searches a year

02 · Price

A sale here is worth £11.84.

Listings sell for £11.84 on average, from £5.16 to £26.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £11.84 that is £9K to £12K a year per listing.

Average price
£11.84under the $15 to $100 sweet spot
Price range
£5.16–£26.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #201 within Body. It carries 842 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#201in Body
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
842per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Sulphur Face Wash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Clever Soap88%
  • KATE SOMERVILLE8%
  • Revitale4%
  • Open — no brand owns it (0%)

Demand

Sulphur Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.6×

Search terms

Top Sulphur Face Wash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clever soap39K/yr
  • kate somerville13K/yr
  • kate somerville cleanser6K/yr
  • sulphur face wash6K/yr
  • sulfur face wash4K/yr
  • sulfur cleanser2K/yr
  • clever soap cream7K/yr

Reviews and returns

What reviews say buyers love and hate about Sulphur Face Wash

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Allergies”
0.2%of orders come back
“irritated skin within a week”
A buyer, on “Allergies”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Sulphur Face Wash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data