Styling Head

Shoppers searched for this 618K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £306K a year.

Searches, last 12 months

618K

Growth, 90 days vs prior 90

-11.2%

Conversion, latest week

2.7%

Market size, estimated

£306Ka year

Peak month

December3.2× the quietest month

Top search term

wig head55K searches a year

Listings sell for £18.06 on average, from £2.35 to £35.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £18.06 that is £2K to £5K a year per listing.

Average price

£18.06inside the $15 to $100 sweet spot

Price range

£2.35–£35.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #18 within Hair Extensions, Wigs & Accessories. It carries 998 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

90%

Out of stock, average day

3.7%

Average rank

#18in Hair Extensions, Wigs & Accessories

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

998per listing

Listings tracked

89

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months