Styling Brush
FailShoppers spend an estimated $57K a year here, so Styling Brush is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £57K/yr119K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 35%top-5 click share · 34 brands · 139 sellers
Flapen Score
Styling Brush against its category
The dotted line is the Beauty average. Past it, Styling Brush is stronger. Inside it, weaker.
Market
The Styling Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Styling Brush 119K times last year and spent an estimated £57K. The top 5 brands take 53% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £57Ka year
- Top search term
- styling brush42K searches a year
02 · Price
A sale here is worth £11.75.
Listings sell for £11.75 on average, from £3.22 to £30.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.75 that is £0 to £1K a year per listing.
- Average price
- £11.75under the $15 to $100 sweet spot
- Price range
- £3.22–£30.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #186 within Styling Tools. It carries 4,793 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #186in Styling Tools
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,793per listing
- Listings tracked
- 54
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Styling Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
139
Top-5 brand share
53%
Top 20: 90%
Top-5 click share
35%
Top 20: 71%
Open market
43%
- Brand 126%
- Brand 210%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Styling Brush search demand
Weekly searches over the year. Pick a range.
Search terms
Top Styling Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- styling brush42K/yr
- blow-dry brush12K/yr
- blow drying brush8K/yr
- hair brush for blow drying9K/yr
- hair brushes for blow drying7K/yr
- styling hair brush5K/yr
- volume brush4K/yr
- volumising hair brush6K/yr
- professional hair brush4K/yr
- blow dry brush for short hair4K/yr
Reviews and returns
What reviews say buyers love and hate about Styling Brush
We read the reviews and the return reasons for every product selling here.
“Overheating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Styling Brush questions
Answered from the same tracked data.









