Styling Brush
FailShoppers spend an estimated $57K a year here, so Styling Brush is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £57K/yr119K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 35%top-5 click share · 34 brands · 139 sellers
Flapen Score
Styling Brush against its category
The dotted line is the Beauty average. Past it, Styling Brush is stronger. Inside it, weaker.
Market
The Styling Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Styling Brush 119K times last year and spent an estimated £57K. The top 5 brands take 53% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 119K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £57Ka year
- Top search term
- styling brush42K searches a year
02 · Price
A sale here is worth £11.75.
Listings sell for £11.75 on average, from £3.22 to £30.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.75 that is £0 to £1K a year per listing.
- Average price
- £11.75under the $15 to $100 sweet spot
- Price range
- £3.22–£30.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #186 within Styling Tools. It carries 4,793 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #186in Styling Tools
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,793per listing
- Listings tracked
- 54
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Styling Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AIMIKE Round Hair Brush Nano Thermal Ceramic & Ionic Tech Round Brush RoundBrushes for Blow Drying with Boar Bristles Barrel Brush for Styling Curling Add Volume & Shine (74mm Barrel 43mm)
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 14,489
- Age
- 5y ago

AIMIKE Round Hair Brush Nano Thermal Ceramic & Ionic Tech Round Brush for blow drying with Boar Bristles Barrel Brush for Styling Curling Add Volume & Shine (61mm Barrel 32mm)
- Price
- £10.45
- Rating
- 4.6/5
- Reviews
- 14,489
- Age
- 4y ago

BESTOOL Small Round Brush for Short Hair Round Hair Brushes for Blow Drying Men Beard Brush Professional Styling Brush for Smoothing Curls Bangs (Reddish brown)
- Price
- £5.31
- Rating
- 4.5/5
- Reviews
- 2,437
- Age
- 3y ago

AIMIKE Round Hair Brush Round Brush w/Nano Thermal Ceramic & Ionic Tech Blow Dry Hair Brush for Salon-like Styling at Home Maximum Volume and Shine No Pulling Barrel Brush (63mm Barrel 43mm)
- Price
- £11.01
- Rating
- 4.5/5
- Reviews
- 730
- Age
- 11mo ago

Sndyi Round Hair Brush Nano Thermal Ceramic & Ionic Tech Hair Brush Blow Dry Hair brush with Boar Bristles Medium Round Brush for Blow Drying Styling Curling and Straightening 43mm
- Price
- £11.03
- Rating
- 4.6/5
- Reviews
- 14,071
- Age
- 6y ago
Trending
estimated 90-day click momentum
Round Hair Comb Brush for Blow Drying Styling Radial Brush for Creating and Smoothing Curly or Wavy Hair Professional Styling Tool for Women & Men (Black)
- Price
- £3.80
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 9mo ago

Round Hair Brush for Quick Blow Drying & Styling Curling & Smoothing for All Hair Types Add Volume Ergonomic Handle(Barrel 35mm)
- Price
- £5.81
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 9mo ago

BaByliss Big Hair Rotating Hair Dryer Brush - Dry and Style in One Step 2 Speeds & Alternating Directions Ionic Frizz-Control 50mm Barrel Black 2885U
- Price
- £26.56
- Rating
- 4.4/5
- Reviews
- 8,426
- Age
- 12y ago

Wavytalk Thermal Brush Blowout Boost Ionic Round Heated Hot Brush to Make Hair Smoother & Shinier Easy to Use Not for Blow Drying 38mm Barrel 5 Temperature Settings Dual Voltage UK Plug Pink
- Price
- £30.75
- Rating
- 4.2/5
- Reviews
- 1,868
- Age
- 1y ago

Revlon One-Step Style Booster - Round Brush Dryer & Styler Round Brush- 38 mm (Thermal Bristles Ceramic-Coated Barrel Ionic + Ceramic Technology) RVDR5292UKE
- Price
- £26.85
- Rating
- 4.3/5
- Reviews
- 4,181
- Age
- 4y ago
Newest
by launch date
Round Hair Brush for Quick Blow Drying & Styling Curling & Smoothing for All Hair Types Add Volume Ergonomic Handle(Barrel 35mm)
- Price
- £5.81
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 9mo ago

Round Hair Comb Brush for Blow Drying Styling Radial Brush for Creating and Smoothing Curly or Wavy Hair Professional Styling Tool for Women & Men (Black)
- Price
- £3.80
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 9mo ago

AIMIKE Round Hair Brush Round Brush w/Nano Thermal Ceramic & Ionic Tech Blow Dry Hair Brush for Salon-like Styling at Home Maximum Volume and Shine No Pulling Barrel Brush (63mm Barrel 43mm)
- Price
- £11.01
- Rating
- 4.5/5
- Reviews
- 730
- Age
- 11mo ago

SWEET VIEW Boar Bristle Slick Back Hair Brush for Smooth Flyaways Frizz Sleek Ponytail Buns and Edge Baby Hair Teasing | Gel Comb Styling Accessories for Girls Kids and Women
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 10,468
- Age
- 1y ago

Wavytalk Thermal Brush Blowout Boost Ionic Round Heated Hot Brush to Make Hair Smoother & Shinier Easy to Use Not for Blow Drying 38mm Barrel 5 Temperature Settings Dual Voltage UK Plug Pink
- Price
- £30.75
- Rating
- 4.2/5
- Reviews
- 1,868
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
139
Est. top-5 brand share
53%
Top 20: 90%
Est. top-5 click share
35%
Top 20: 71%
Open market
43%
- AIMIKE26%
- BESTOOL10%
- SHINLEA6%
- Revlon6%
- ghd5%
- Sndyi4%
Demand
Styling Brush search demand
Weekly searches over the year. Pick a range.
Search terms
Top Styling Brush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- styling brush42K/yr
- blow-dry brush12K/yr
- blow drying brush8K/yr
- hair brush for blow drying9K/yr
- hair brushes for blow drying7K/yr
- styling hair brush5K/yr
- volume brush4K/yr
- volumising hair brush6K/yr
- professional hair brush4K/yr
- blow dry brush for short hair4K/yr
Reviews and returns
What reviews say buyers love and hate about Styling Brush
We read the reviews and the return reasons for every product selling here.
“Overheating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Styling Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









