Skip to content

Styling Brush

Fail

Shoppers spend an estimated $57K a year here, so Styling Brush is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£57K/yr119K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
35%top-5 click share · 34 brands · 139 sellers

Flapen Score

Styling Brush against its category

The dotted line is the Beauty average. Past it, Styling Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Styling Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Styling Brush 119K times last year and spent an estimated £57K. The top 5 brands take 53% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
4.1%
Market size, estimated
£57Ka year
Top search term
styling brush42K searches a year

02 · Price

A sale here is worth £11.75.

Listings sell for £11.75 on average, from £3.22 to £30.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.75 that is £0 to £1K a year per listing.

Average price
£11.75under the $15 to $100 sweet spot
Price range
£3.22–£30.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #186 within Styling Tools. It carries 4,793 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#186in Styling Tools
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,793per listing
Listings tracked
54

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Styling Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

139

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

35%

Top 20: 71%

Open market

43%

  • Brand 126%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Styling Brush search demand

Weekly searches over the year. Pick a range.

2K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Styling Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • styling brush42K/yr
  • blow-dry brush12K/yr
  • blow drying brush8K/yr
  • hair brush for blow drying9K/yr
  • hair brushes for blow drying7K/yr
  • styling hair brush5K/yr
  • volume brush4K/yr
  • volumising hair brush6K/yr
  • professional hair brush4K/yr
  • blow dry brush for short hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Styling Brush

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Heating”
2.8%of orders come back
“Overheating”
A buyer, on “Heating”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Styling Brush questions

Answered from the same tracked data.