Is stretch marks removal profitable to sell on Amazon United Kingdom?

The niche generates £81K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (34/100).

How competitive is the stretch marks removal niche?

8 brands and 78 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in stretch marks removal?

Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Oily/Greasy, Smell. The return rate is 0.1%.

When does demand for stretch marks removal peak?

Demand peaks in Jul–Aug; the busiest month runs 2.4× the quietest.

What does it cost to enter the stretch marks removal niche?

Listings span £1.89–£16.19; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 11,730 reviews — the moat a new listing must climb.

stretch marks removal

Skip it

Prices mostly outside the sweet spot ($1.89–$16.19) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.50

avg listing price — sweet spot $15–$100

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Review moat

Bad11,729.55

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£81K

£81K/yr · 85K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad86%

top-5 click share — a locked-up shelf

Price range

Bad£1.89–£16.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, stretch marks removal is a £81K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 34/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

stretch marks removal market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £76K–£95K; units × avg price
Conversion rate: 10.0%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 7.0%
Avg brand age: 42 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Bio-Oil32%
Nature Spell32%
WELEDA15%
Palmer's9%
Healthpoint5%
Mama Mio4%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Open Trend

Top stretch marks removal search terms

stretch mark oil54K/yr -7.3%10.2% conv.
pregnancy oil5K/yr -23.4%7.2% conv.
oil for stretch marks3K/yr +24.1%8.1% conv.
belly oil for pregnant women4K/yr -14.7%7.1% conv.
bump oil3K/yr +6.8%9.4% conv.
stretch mark oil pregnancy3K/yr -2.5%10.8% conv.
pregnancy stretch mark oil3K/yr -10.3%10.5% conv.
belly oil3K/yr -18.1%4.5% conv.
bump oil pregnancy3K/yr -17.3%9.9% conv.
pregnancy oil for bump3K/yr -30.5%9.1% conv.

All search terms

Top stretch marks removal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nature Spell Stretch Mark Body Oil Improves Skin Elasticity 100ml

Nature Spell£6.704.4★360 rev

Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A

Bio-Oil£9.534.7★54,185 rev

WELEDA (UK) Stretch Mark Massage Oil 100ml (PACK OF 1)

WELEDA£11.104.7★9,998 rev

Palmers Cocoa Butter Formula Soothing Oil for Dry Itchy Skin 150ml

Palmer's£6.994.6★6,955 rev

Healthpoint Derma V10 Rescue Oil Reduce Appearance Of Stretch Marks Scar Tissue Dry Dehydrated Skin After Sun Ageing Blemishes Clinically Tested Paraben Free Vegan Friendly Made In The UK

Healthpoint£1.894.6★348 rev

Newest

by launch date

Stretch Mark Oil Oil Stretch Mark & Scar Treatment Boosts Collagen Lifts Skin Improves Stretch Marks Scars & Uneven Tone 125ml

SeeHoo£8.1671 rev

9mo ago

My Expert Midwife Stretch Mark & Scar Cream Pregnancy & Postpartum Elasticising Serum to Hydrate Nourish and Sooth Gentle Relief for Tight Itchy Skin - 150ml

My Expert Midwife£12.74180 rev

1y ago

Nature Spell Stretch Mark Body Oil Improves Skin Elasticity 100ml

Nature Spell£6.70360 rev

4y ago

Bio Oil Body Natural Skin Care Oil (200ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A

Bio-Oil£16.191,671 rev

5y ago

Mama Mio Tummy Rub Oil 120ml | Suitable for pregnant women Vegan Cruelty-free Dermatologically tested

Mama Mio£8.14806 rev

6y ago

What buyers say about stretch marks removal

What buyers praise and complain about, mined from review topics.

What buyers love

Smell13%

“This had a nice soft scent”

Quality-Overall13%

“best quality and easy to apply”

Value For Money12%

“Good value for money”

Vegan/Organic10%

“Bio body oil”

Soft Feel6%

“The skin feels smoother”

Moist/Dry6%

“dries quickly”

Efficiency5%

“Works well”

Advertised Vs Actual Product5%

“As advertised”

Absorbency4%

“Absorbs well”

Stretchability/Expandability/Elasticity4%

“It clears my stretch marks soo well”

What buyers complain about

Stretchability/Expandability/Elasticity12%

“Doesn't prevent stretch marks”

Oily/Greasy10%

“Oily”

Smell9%

“no fragrance at all”

Value For Money7%

“can get for much cheaper price”

Motor Power6%

“Pump not working”

Ease Of Use6%

“therefore I can not use it”

Allergies4%

“Had reaction to”

Skin Health3%

“Doesn't have much effect on skin”

Functionality-Overall3%

“Doesnt work”

Color3%

“Dark colour”

Top return reasons

Advertised Vs Actual Product40%

Eco Friendliness29%

Ease Of Use4%

Functionality-Overall4%

Leak-Proof4%

Ingredients-Overall4%

Smell2%

Ethical Trade/Fair Trade2%

Motor Power2%

Dispensing Mechanism1%

Common questions

Is stretch marks removal profitable to sell on Amazon United Kingdom?: The niche generates £81K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (34/100).
How competitive is the stretch marks removal niche?: 8 brands and 78 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in stretch marks removal?: Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Oily/Greasy, Smell. The return rate is 0.1%.
When does demand for stretch marks removal peak?: Demand peaks in Jul–Aug; the busiest month runs 2.4× the quietest.
What does it cost to enter the stretch marks removal niche?: Listings span £1.89–£16.19; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 11,730 reviews — the moat a new listing must climb.