Stretch Marks Removal
FailPrices span $1.89–$16.19, mostly outside the sweet spot, so Stretch Marks Removal is a Fail.
- Flapen Score
- 34 / 100Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 4734
- Market size
- £81K/yr85K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 86%top-5 click share · 8 brands · 78 sellers
Flapen Score
Stretch Marks Removal against its category
The dotted line is the Beauty average. Past it, Stretch Marks Removal is stronger. Inside it, weaker.
Market
The Stretch Marks Removal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stretch Marks Removal 85K times last year and spent an estimated £81K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £81Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- stretch mark oil54K searches a year
02 · Price
A sale here is worth £9.50.
Listings sell for £9.50 on average, from £1.89 to £16.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.50 that is £5K to £7K a year per listing.
- Average price
- £9.50under the $15 to $100 sweet spot
- Price range
- £1.89–£16.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #38 within Body. It carries 11,730 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #38in Body
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,730per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Stretch Marks Removal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nature Spell Stretch Mark Body Oil Improves Skin Elasticity 100ml
- Price
- £6.70
- Rating
- 4.4/5
- Reviews
- 360
- Age
- 4y ago

Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 54,185
- Age
- 19y ago

WELEDA (UK) Stretch Mark Massage Oil 100ml (PACK OF 1)
- Price
- £11.10
- Rating
- 4.7/5
- Reviews
- 9,998
- Age
- 17y ago

Palmers Cocoa Butter Formula Soothing Oil for Dry Itchy Skin 150ml
- Price
- £6.99
- Rating
- 4.6/5
- Reviews
- 6,955
- Age
- 16y ago

Healthpoint Derma V10 Rescue Oil Reduce Appearance Of Stretch Marks Scar Tissue Dry Dehydrated Skin After Sun Ageing Blemishes Clinically Tested Paraben Free Vegan Friendly Made In The UK
- Price
- £1.89
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 17y ago
Trending
estimated 90-day click momentum
Palmers Cocoa Butter Formula With Vitamin E Skin Therapy Oil 150ml/ 5.1 Fl. Oz.
- Price
- £10.20
- Rating
- 4.7/5
- Reviews
- 266
- Age
- 11y ago

Stretch Mark Oil Oil Stretch Mark & Scar Treatment Boosts Collagen Lifts Skin Improves Stretch Marks Scars & Uneven Tone 125ml
- Price
- £8.16
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 9mo ago

My Expert Midwife Stretch Mark & Scar Cream Pregnancy & Postpartum Elasticising Serum to Hydrate Nourish and Sooth Gentle Relief for Tight Itchy Skin - 150ml
- Price
- £12.74
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 1y ago

Healthpoint Derma V10 Rescue Oil Reduce Appearance Of Stretch Marks Scar Tissue Dry Dehydrated Skin After Sun Ageing Blemishes Clinically Tested Paraben Free Vegan Friendly Made In The UK
- Price
- £1.89
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 17y ago

Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 54,185
- Age
- 19y ago
Newest
by launch date
Stretch Mark Oil Oil Stretch Mark & Scar Treatment Boosts Collagen Lifts Skin Improves Stretch Marks Scars & Uneven Tone 125ml
- Price
- £8.16
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 9mo ago

My Expert Midwife Stretch Mark & Scar Cream Pregnancy & Postpartum Elasticising Serum to Hydrate Nourish and Sooth Gentle Relief for Tight Itchy Skin - 150ml
- Price
- £12.74
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 1y ago

Nature Spell Stretch Mark Body Oil Improves Skin Elasticity 100ml
- Price
- £6.70
- Rating
- 4.4/5
- Reviews
- 360
- Age
- 4y ago

Bio Oil Body Natural Skin Care Oil (200ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A
- Price
- £16.19
- Rating
- 4.6/5
- Reviews
- 1,671
- Age
- 5y ago

Mama Mio Tummy Rub Oil 120ml | Suitable for pregnant women Vegan Cruelty-free Dermatologically tested
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 806
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
78
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
4%
- Bio-Oil32%
- Nature Spell32%
- WELEDA15%
- Palmer's9%
- Healthpoint5%
- Mama Mio4%
- Open — no brand owns it (2 brands, 4%)
Demand
Stretch Marks Removal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.4×
Search terms
Top Stretch Marks Removal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stretch mark oil54K/yr
- pregnancy oil5K/yr
- oil for stretch marks3K/yr
- belly oil for pregnant women4K/yr
- bump oil3K/yr
- stretch mark oil pregnancy3K/yr
- pregnancy stretch mark oil3K/yr
- belly oil3K/yr
- bump oil pregnancy3K/yr
- pregnancy oil for bump3K/yr
Reviews and returns
What reviews say buyers love and hate about Stretch Marks Removal
We read the reviews and the return reasons for every product selling here.
“Doesn't prevent stretch marks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stretch Marks Removal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









