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Stretch Marks Removal

prices mostly outside the sweet spot ($1.89–$16.19) — Stretch Marks Removal doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 2,344 of 2,481 Beauty niches · −13 vs the category median of 47

Market size 20Growth 21Conversion 87Competition 12Returns 100Price range 8Avg price 29Brand share 18Review moat 21Quality gap 32
This niche Category average · 2,481 niches

Is Stretch Marks Removal profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stretch Marks Removal is a £81K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 34/100.

Stretch Marks Removal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.4% over the last 90 days and 10.0% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr10K
Search volume / yr-8.4%85K
Conversion rate10.0%
Avg price£9.50

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 78
Top-5 product click share86%
Open market7%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement64%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews11,730

Top Stretch Marks Removal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£16K£24K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

78

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

4%

  • Bio-Oil32%
  • Nature Spell32%
  • WELEDA15%
  • Palmer's9%
  • Healthpoint5%
  • Mama Mio4%
  • Open — no brand owns it (2 brands, 4%)

Stretch Marks Removal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR10.0%Products11Brands8Top 5 Brands93%OOS Rate7.0%Rating4.6★Reviews11,730Avg BSR#38
25K15KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Top Stretch Marks Removal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stretch mark oil54K/yr
  • pregnancy oil5K/yr
  • oil for stretch marks3K/yr
  • belly oil for pregnant women4K/yr
  • bump oil3K/yr
  • stretch mark oil pregnancy3K/yr
  • pregnancy stretch mark oil3K/yr
  • belly oil3K/yr
  • bump oil pregnancy3K/yr
  • pregnancy oil for bump3K/yr

What reviews say buyers love and hate about Stretch Marks Removal

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Smell13%

This had a nice soft scent

Quality-Overall13%

best quality and easy to apply

Value For Money12%

Good value for money

Vegan/Organic10%

Bio body oil

Soft Feel6%

The skin feels smoother

What buyers complain about

62% of reviews
Stretchability/Expandability/Elasticity12%

Doesn't prevent stretch marks

Oily/Greasy10%

Oily

Smell9%

no fragrance at all

Value For Money7%

can get for much cheaper price

Motor Power6%

Pump not working

Stretch Marks Removal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
40%
2Eco Friendliness
29%
3Ease Of Use
4%
4Functionality-Overall
4%
5Leak-Proof
4%

Common Stretch Marks Removal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stretch Marks Removal 34/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -8.4% over the last 90 days.
Search demand for Stretch Marks Removal on Amazon United Kingdom peaks in Jul–Aug, where the busiest month runs 2.4× the quietest.