Stretch Mark Cream
a deep review moat (9,074 avg reviews) — Stretch Mark Cream doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Stretch Mark Cream profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Stretch Mark Cream is a £121K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 48/100.
Stretch Mark Cream: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.4% over the last 90 days and 5.8% of searches end in a purchase.
£121K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Stretch Mark Cream products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A
- Price
- £9.53
- Rating
- 4.7/5
- Reviews
- 54,185
- Age
- 19y ago
Nature Spell Stretch Mark Body Oil Improves Skin Elasticity 100ml
- Price
- £6.70
- Rating
- 4.4/5
- Reviews
- 360
- Age
- 4y ago
NIVEA Luminous 630 Anti Stretch Marks & Dark Spots Body Cream (200ml) 48-Hour Moisturising Cream Reduces Stretch Marks Sun Blemishes and Pigment Spots With Thiamidol
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 465
- Age
- 2y ago
Stretch Marks Removal Cream for Women & Men 12 Week Cycle Peptide and Vitamins Stretch Mark Cream for Reduction in Stretch Marks Improves Elasticity and Firmness. Award Winning.
- Price
- £36.10
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 7mo ago
Weleda Organic Mama Pregnancy Body Butter - Rich Natural Cosmetics Massage Body Butter to Prevent Stretch Marks On The Stomach Thigh and Chest (1 X 150 ml)
- Price
- £11.82
- Rating
- 4.6/5
- Reviews
- 2,174
- Age
- 3y ago
Trending
90-day click momentumStretch Marks Removal Cream for Women & Men 12 Week Cycle Peptide and Vitamins Stretch Mark Cream for Reduction in Stretch Marks Improves Elasticity and Firmness. Award Winning.
- Price
- £36.10
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 7mo ago
Palmers Cocoa Butter Formula with Vitamin E 250ml 2 Pack Cocoa Butter Stretch Mark & Scar Removal Cream and Body Moisturiser for Dry Skin with Cosmetic Spatula for Mess-Free Application
- Price
- £13.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Skin Repair Cream Effective Skin Care Helps Improve the Appearance of Old & New Raised Reduces Discomfort Suitable for stretch marks and skin irregularities
- Price
- £4.48
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 10mo ago
Palmers Cocoa Butter Formula 250ml Cocoa Butter Stretch Mark & Scar Removal Cream and Body Moisturiser for Dry Skin with Cosmetic Spatula for Mess-Free Application. (1 250ml)
- Price
- £8.49
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 5mo ago
Microneedling Derma Roller for Stretch Marks Removal - 1.5mm Microneedle Dermaroller for Reduction in Scars & Stretch Marks - use with Stria Lab Stretch Marks Removal Cream - Great Pregnancy Gifts
- Price
- £24.01
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 2y ago
Newest
by launch datePalmers Cocoa Butter Formula 250ml Cocoa Butter Stretch Mark & Scar Removal Cream and Body Moisturiser for Dry Skin with Cosmetic Spatula for Mess-Free Application. (1 250ml)
- Price
- £8.49
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 5mo ago
Momcozy Stretch Mark Cream for Pregnancy Pro-Collagen Firming Moisturiser for Dry Skin Pregnancy & Postpartum Smooths the Look of Stretch Marks Neck Wrinkles & Fine Lines 30g
- Price
- £11.57
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 6mo ago
Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g
- Price
- £9.27
- Rating
- 4.8/5
- Reviews
- 212
- Age
- 7mo ago
Stretch Marks Removal Cream for Women & Men 12 Week Cycle Peptide and Vitamins Stretch Mark Cream for Reduction in Stretch Marks Improves Elasticity and Firmness. Award Winning.
- Price
- £36.10
- Rating
- 3.9/5
- Reviews
- 36
- Age
- 7mo ago
Palmers Cocoa Butter Formula with Vitamin E 250ml 2 Pack Cocoa Butter Stretch Mark & Scar Removal Cream and Body Moisturiser for Dry Skin with Cosmetic Spatula for Mess-Free Application
- Price
- £13.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
99
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
24%
- Bio-Oil29%
- Nature Spell12%
- WELEDA11%
- NIVEA10%
- Stria Lab7%
- Palmer's7%
Stretch Mark Cream demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×
Top Stretch Mark Cream search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stretch mark cream96K/yr
- stretch marks removal23K/yr
- stretch mark12K/yr
- stretch mark cream for pregnant women13K/yr
- pregnancy stretch mark cream10K/yr
- stretch marks7K/yr
- retinoid cream for stretch marks5K/yr
- stretch mark removal5K/yr
- bump cream pregnancy4K/yr
- pregnancy skincare3K/yr
What reviews say buyers love and hate about Stretch Mark Cream
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“best quality and easy to apply”
“Interesting smell”
“Good value for money”
“leaves my skin feeling soft”
“dries quickly”
What buyers complain about
48% of reviews“haven't got any stretch marks”
“Oily”
“can get for much cheaper price”
“Had reaction to”
“Has the worst smell ever”
Stretch Mark Cream return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
24%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Stretch Mark Cream questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
