Skip to content

Stretch Mark Cream

Fail

The average product has 9,074 reviews to catch up to, so Stretch Mark Cream is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£121K/yr190K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
58%top-5 click share · 14 brands · 99 sellers

Flapen Score

Stretch Mark Cream against its category

The dotted line is the Beauty average. Past it, Stretch Mark Cream is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stretch Mark Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stretch Mark Cream 190K times last year and spent an estimated £121K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
5.8%
Market size, estimated
£121Ka year
Peak month
April2.9× the quietest month
Top search term
stretch mark cream96K searches a year

02 · Price

A sale here is worth £10.99.

Listings sell for £10.99 on average, from £1.89 to £36.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.99 that is £3K to £5K a year per listing.

Average price
£10.99under the $15 to $100 sweet spot
Price range
£1.89–£36.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #267 within Body. It carries 9,074 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
8.7%
Average rank
#267in Body
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,074per listing
Listings tracked
20

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Stretch Mark Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

99

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

24%

  • Brand 129%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Stretch Mark Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Stretch Mark Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stretch mark cream96K/yr
  • stretch marks removal23K/yr
  • stretch mark12K/yr
  • stretch mark cream for pregnant women13K/yr
  • pregnancy stretch mark cream10K/yr
  • stretch marks7K/yr
  • retinoid cream for stretch marks5K/yr
  • stretch mark removal5K/yr
  • bump cream pregnancy4K/yr
  • pregnancy skincare3K/yr

Reviews and returns

What reviews say buyers love and hate about Stretch Mark Cream

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Stretchability/Expandability/Elasticity”
0.1%of orders come back
“haven't got any stretch marks”
A buyer, on “Stretchability/Expandability/Elasticity”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Stretch Mark Cream questions

Answered from the same tracked data.