Is stretch mark cream profitable to sell on Amazon United Kingdom?

The niche generates £121K/yr across 20 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (48/100).

How competitive is the stretch mark cream niche?

14 brands and 99 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in stretch mark cream?

Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Oily/Greasy, Value For Money. The return rate is 0.1%.

When does demand for stretch mark cream peak?

Demand peaks in Mar–Apr–May; the busiest month runs 2.9× the quietest.

What does it cost to enter the stretch mark cream niche?

Listings span £1.89–£36.10; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 9,074 reviews — the moat a new listing must climb.

stretch mark cream

Skip it

A deep review moat (9,074 avg reviews) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Price range

Good£1.89–£36.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.99

avg listing price — sweet spot $15–$100

Market size

Okay£121K

£121K/yr · 190K searches

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Review moat

Bad9,073.65

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, stretch mark cream is a £121K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

stretch mark cream market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £137K–£165K; units × avg price
Conversion rate: 5.8%
Avg BSR: #267
Page quality: 0%
Prime: 90%
Sponsored: 75%
Out of stock: 8.7%
Avg brand age: 47 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

24%

Bio-Oil29%
Nature Spell12%
WELEDA11%
NIVEA10%
Stria Lab7%
Palmer's7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×

Open Trend

Top stretch mark cream search terms

stretch mark cream96K/yr +3.7%5.7% conv.
stretch marks removal23K/yr +7.7%3.7% conv.
stretch mark12K/yr +10.3%4.0% conv.
stretch mark cream for pregnant women13K/yr +0.0%5.9% conv.
pregnancy stretch mark cream10K/yr -3.8%5.4% conv.
stretch marks7K/yr +19.8%3.9% conv.
retinoid cream for stretch marks5K/yr +5.5%3.8% conv.
stretch mark removal5K/yr -7.5%3.6% conv.
bump cream pregnancy4K/yr -7.4%3.9% conv.
pregnancy skincare3K/yr +0.3%0.6% conv.

All search terms

Top stretch mark cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bio Oil Body Skin Care Oil (125ml) - Firming Skincare That Reduces Appearance Of Stretch Marks & Scars - Grease Free Moisturiser Lotion - With Vitamin E & Vitamin A

Bio-Oil£9.534.7★54,185 rev

Nature Spell Stretch Mark Body Oil Improves Skin Elasticity 100ml

Nature Spell£6.704.4★360 rev

NIVEA Luminous 630 Anti Stretch Marks & Dark Spots Body Cream (200ml) 48-Hour Moisturising Cream Reduces Stretch Marks Sun Blemishes and Pigment Spots With Thiamidol

NIVEA£5.744.4★465 rev

Stretch Marks Removal Cream for Women & Men 12 Week Cycle Peptide and Vitamins Stretch Mark Cream for Reduction in Stretch Marks Improves Elasticity and Firmness. Award Winning.

Stria Lab£36.103.9★36 rev

Weleda Organic Mama Pregnancy Body Butter - Rich Natural Cosmetics Massage Body Butter to Prevent Stretch Marks On The Stomach Thigh and Chest (1 X 150 ml)

WELEDA£11.824.6★2,174 rev

Newest

by launch date

Palmers Cocoa Butter Formula 250ml Cocoa Butter Stretch Mark & Scar Removal Cream and Body Moisturiser for Dry Skin with Cosmetic Spatula for Mess-Free Application. (1 250ml)

UK-UNIQUE£8.494 rev

5mo ago

Momcozy Stretch Mark Cream for Pregnancy Pro-Collagen Firming Moisturiser for Dry Skin Pregnancy & Postpartum Smooths the Look of Stretch Marks Neck Wrinkles & Fine Lines 30g

momcozy£11.57112 rev

6mo ago

Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g

Wewell£9.27212 rev

7mo ago

Stretch Marks Removal Cream for Women & Men 12 Week Cycle Peptide and Vitamins Stretch Mark Cream for Reduction in Stretch Marks Improves Elasticity and Firmness. Award Winning.

Stria Lab£36.1036 rev

7mo ago

Palmers Cocoa Butter Formula with Vitamin E 250ml 2 Pack Cocoa Butter Stretch Mark & Scar Removal Cream and Body Moisturiser for Dry Skin with Cosmetic Spatula for Mess-Free Application

Shop Mode£13.591 rev

8mo ago

What buyers say about stretch mark cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“best quality and easy to apply”

Smell10%

“Interesting smell”

Value For Money10%

“Good value for money”

Soft Feel8%

“leaves my skin feeling soft”

Moist/Dry8%

“dries quickly”

Absorbency5%

“Easily absorbed”

Efficiency5%

“Does the job very well”

Vegan/Organic5%

“Bio body oil”

Advertised Vs Actual Product4%

“As advertised”

Stretchability/Expandability/Elasticity4%

“It clears my stretch marks soo well”

What buyers complain about

Stretchability/Expandability/Elasticity13%

“haven't got any stretch marks”

Oily/Greasy8%

“Oily”

Value For Money6%

“can get for much cheaper price”

Allergies4%

“Had reaction to”

Smell4%

“Has the worst smell ever”

Thickness4%

“not overly thick”

Functionality-Overall3%

“Doesnt work”

Skin Health2%

“Doesn't have much effect on skin”

Motor Power2%

“Pump doesn't work”

Color2%

“Dark colour”

Top return reasons

Leak-Proof21%

Advertised Vs Actual Product19%

Functionality-Overall17%

Motor Power10%

Product Condition6%

Skin Health6%

Sensitivity-Overall4%

Value For Money4%

Quality-Overall4%

Size-Overall4%

Common questions

Is stretch mark cream profitable to sell on Amazon United Kingdom?: The niche generates £121K/yr across 20 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (48/100).
How competitive is the stretch mark cream niche?: 14 brands and 99 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in stretch mark cream?: Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Oily/Greasy, Value For Money. The return rate is 0.1%.
When does demand for stretch mark cream peak?: Demand peaks in Mar–Apr–May; the busiest month runs 2.9× the quietest.
What does it cost to enter the stretch mark cream niche?: Listings span £1.89–£36.10; the average listing price is £10.99 (sweet spot $15–$100). The average incumbent carries 9,074 reviews — the moat a new listing must climb.