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Strawberry Body Wash

brand-locked demand (top 5 brands take 98% of clicks) — Strawberry Body Wash doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 10Growth 51Conversion 68Competition 64Returns 100Price range 51Avg price 53Brand share 6Review moat 37Quality gap 24
This niche Category average · 2,481 niches

Is Strawberry Body Wash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Strawberry Body Wash is a £39K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Strawberry Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +22.0% over the last 90 days and 6.1% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr5K
Search volume / yr+22.0%52K
Conversion rate6.1%
Avg price£12.32

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers7 · 90
Top-5 product click share47%
Open market2%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement55%
New entrants (1y)9· 3 succeeded
Avg rating4.6★
Avg reviews2,784

Top Strawberry Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

90

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

1%

  • The Body Shop80%
  • Original Source12%
  • Ciroa2%
  • I LOVE2%
  • Organic Shop2%
  • Imperial Leather2%
  • Open — no brand owns it (1 brand, 1%)

Strawberry Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR6.1%Products31Brands7Top 5 Brands98%OOS Rate5.2%Rating4.6★Reviews2,784Avg BSR#636
3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top Strawberry Body Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • body shop shower gel32K/yr
  • the body shop shower gel7K/yr
  • mango shower gel5K/yr
  • bodyshop shower gel6K/yr
  • mango body wash3K/yr

What reviews say buyers love and hate about Strawberry Body Wash

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Smell43%

smells beautiful

Quality-Overall10%

its Body Shop quality so I think its worth it

Value For Money7%

very reasonable price

Moist/Dry5%

ok moisturising

Gifting Purpose5%

Great gift

What buyers complain about

71% of reviews
Smell31%

Unpleasant scent

Size-Overall10%

Extra large bottle to expected

Value For Money9%

Absolute waste of money

Allergies8%

my granddaughter suffers with eczema

Leak-Proof4%

Leaked all in bottom of box too.

Strawberry Body Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
29%
2Leak-Proof
25%
3Functionality-Overall
17%
4Value For Money
8%
5Size-Overall
8%

Common Strawberry Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Strawberry Body Wash 45/100 on Amazon United Kingdom — Skip it. The niche generates £39K/yr across 31 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved +22.0% over the last 90 days.
Search demand for Strawberry Body Wash on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.1× the quietest.