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strawberry body wash

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 51Conversion 68Competition 64Returns 100Price range 51Avg price 53Brand share 6Review moat 37Quality gap 24

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£12.32

avg listing price — sweet spot $15–$100

Growth

Good+22.0%

90-day search growth — must beat 0% to launch

Price range

Good£1.74–£29.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,784.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£39K

£39K/yr · 52K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, strawberry body wash is a £39K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

strawberry body wash market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£49K–£62K
units × avg price
Conversion rate
6.1%
Avg BSR
#636
Page quality
0%
Prime
84%
Sponsored
55%
Out of stock
5.2%
Avg brand age
63 months
Avg seller age
154 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

90

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

1%

  • The Body Shop80%
  • Original Source12%
  • Ciroa2%
  • I LOVE2%
  • Organic Shop2%
  • Imperial Leather2%
  • Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — +22.0% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top strawberry body wash search terms

  • body shop shower gel32K/yr
  • the body shop shower gel7K/yr
  • mango shower gel5K/yr
  • bodyshop shower gel6K/yr
  • mango body wash3K/yr
All search terms

Top strawberry body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£3K12%£5K16%£6K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about strawberry body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“smells beautiful”

Quality-Overall10%

“its Body Shop quality so I think its worth it”

Value For Money7%

“very reasonable price”

Moist/Dry5%

“ok moisturising”

Gifting Purpose5%

“Great gift”

Lather4%

“perfect amount of bubbly lather snd lasts for ever”

Soft Feel4%

“leaves your skin feeling soo soft”

Suitability Combination Skin4%

“Good value, nice on skin”

Advertised Vs Actual Product3%

“does what it's meant to do”

Suitability Dry Skin2%

“Good for dry skin”

What buyers complain about

Smell31%

“Unpleasant scent”

Size-Overall10%

“Extra large bottle to expected”

Value For Money9%

“Absolute waste of money”

Allergies8%

“my granddaughter suffers with eczema”

Leak-Proof4%

“Leaked all in bottom of box too.”

Moist/Dry3%

“it's not as moisturing as you'd expect”

Advertised Vs Actual Product2%

“under 'Scent' in the product description it says 'unscented.' This obviously isn't the case”

Texture/Consistency-Overall2%

“It looks and feels like the texture of something youd buy from Boots”

Suitability Combination Skin1%

“definitely not on the skin”

Thickness1%

“It's quite thick”

Top return reasons

Smell29%
Leak-Proof25%
Functionality-Overall17%
Value For Money8%
Size-Overall8%
Ease Of Cleaning4%
Defective Material/Parts4%
Quality-Overall4%

Common questions

Is strawberry body wash profitable to sell on Amazon United Kingdom?
The niche generates £39K/yr across 31 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +22.0%. Flapen's verdict: Skip it (45/100).
How competitive is the strawberry body wash niche?
7 brands and 90 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in strawberry body wash?
Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
When does demand for strawberry body wash peak?
Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the strawberry body wash niche?
Listings span £1.74–£29.06; the average listing price is £12.32 (sweet spot $15–$100). The average incumbent carries 2,784 reviews — the moat a new listing must climb.