straightening comb
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Price range
Good£2.40–£51.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.15avg listing price — sweet spot $15–$100
Review moat
Okay2,410.93avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 65K searches
According to Flapen's Amazon United Kingdom niche tracking, straightening comb is a £22K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 37% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
straightening comb market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £39K–£53K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #618
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 7.9%
- Avg brand age
- 22 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
49
Top-5 brand share
37%
Top 20: 82%
Top-5 click share
34%
Top 20: 76%
Open market
57%
- minkissy9%
- TYMO8%
- AFIODA7%
- VKK7%
- ten-tatent6%
- Mengqianxunm6%
Demand
Weekly Amazon search volume, last 32 weeks — -31.6% search growth over the last 90 days.Top straightening comb search terms
- straightening comb19K/yr
- hair straightener comb11K/yr
- hair straightening comb10K/yr
- straightener comb5K/yr
- hair straighteners comb3K/yr
- straight hair comb4K/yr
- v hair styling comb5K/yr
- heat resistant v styling comb3K/yr
- heat-resistant v hair styling comb4K/yr
Top straightening comb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
minkissy V-Shaped Straightening Hair Comb Straightening Brush Comb Flat Iron Comb for Salon Home Use
minkissy£8.584.3★53 rev
AFIODA V-Shaped Hair Straightening Brushes 2 Pack Anti-Frizz Heat-Resistant Styling Comb for Home & Salon Use (Black Handle Pink Teeth & All Black)
AFIODA£3.843.8★16 rev
VKK Hair Straightener Brush Hair Straightener Comb with 25s Fast Heating Ceramic PTC 5 Temp Settings & Anti-Scald Straightening Brush for Women Professional Hair Tools for Styling
VKK£18.584.2★2,083 rev
Ten-Tatent Hot Comb Hair Straightener Electric Straightening Comb Single-Sided Portable Ceramic Beard Straightener Brush Anti-Scald Press Comb Ceramic
ten-tatent£16.434.2★1,126 rev
TYMO Hair Straightener Brush UK Flat Iron and Hair Brush 2-in-1 Anti-Scald Fast Heating 5 Temp Settings (130-210) Professional Salon at Home Wider Comb for Even Straightening Black
TYMO£35.874.2★80,422 rev
Newest
by launch date
2PCS Straightening Comb Heat-Resistant V Hair Straightening Brush Hair Straightening Comb for Sleek Styling Beginners & Women (Rose Red & Black)
HYMC£4.437 rev
Shaped Hair Straightening Brush for Styling Skin-Friendly Straightening Brush with Fast Heating & Anti-Scald Design Comfortable Grip Hair Comb for Smooth & Sleek Hair Durable Styling Tool for
JWJDSAK£6.630 rev
V Hair Straightening Comb Anti-Frizz Smoothing & Anti-Static Detangling Comb for Wet & Dry Hair V-Shape Sectioning Styling Comb with Easy-Grip Handle (Black)
Mengqianxunm£2.409 rev
V Hair Straightening Comb Anti-Frizz Anti-Static Detangling Styling Comb for Wet & Dry Hair V-Shape Smoothing Comb with Sectioning Holes Lightweight Ergonomic Handle (Rose red)
Mengqianxunm£2.409 rev
Hair Straighteners Brush 2-in-1 Ionic Straighten & Smooth Tool for Instant Frizz Control Fast Heating Anti-Scald Design Digital Display 9 TempsIdeal for Beginners Professionals Women & Gifts
Lookmate£12.2765 rev
Trending
90-day click momentumShaped Hair Straightening Brush for Styling Skin-Friendly Straightening Brush with Fast Heating & Anti-Scald Design Comfortable Grip Hair Comb for Smooth & Sleek Hair Durable Styling Tool for
JWJDSAK£6.630.0★
V Hair Straightening Comb Anti-Frizz Smoothing & Anti-Static Detangling Comb for Wet & Dry Hair V-Shape Sectioning Styling Comb with Easy-Grip Handle (Black)
Mengqianxunm£2.403.6★
V-Shape Hair Straightening Comb - Thermal Styling Brush & Flat Iron for Smooth Frizz-Free Hair - Professional & Home Use Salon Styling Tool
ChainYao£4.845.0★
2PCS Straightening Comb Heat-Resistant V Hair Straightening Brush Hair Straightening Comb for Sleek Styling Beginners & Women (Rose Red & Black)
HYMC£4.433.5★
Hair Straighteners Brush 2-in-1 Ionic Straighten & Smooth Tool for Instant Frizz Control Fast Heating Anti-Scald Design Digital Display 9 TempsIdeal for Beginners Professionals Women & Gifts
Lookmate£12.274.1★
What buyers say about straightening comb
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy usage”
“Great value for money”
“It worked as described”
“Effective”
“I love the product straightens my hair very well”
“its silky smooth”
“lightweight”
“Very compact, and able to take anywhere”
“it is durable”
What buyers complain about
“It wont heat up”
“Poor results”
“Awkward to use”
“its already broken”
“Won't recharge”
“Garbage”
“Waste of money”
“The advert was very misleading”
“Ive havent got very curly hair, mainly wavy”
“Cord is too short”
Top return reasons
Common questions
- Is straightening comb profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 45 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -31.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the straightening comb niche?
- 38 brands and 49 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in straightening comb?
- Top complaints mined from reviews: Heating, Functionality-Overall, Ease Of Use. The return rate is 4.0%.
- What does it cost to enter the straightening comb niche?
- Listings span £2.40–£51.73; the average listing price is £13.15 (sweet spot $15–$100). The average incumbent carries 2,411 reviews — the moat a new listing must climb.