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Straightening Comb

Fail

Shoppers spend an estimated $22K a year here, so Straightening Comb is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£22K/yr65K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
34%top-5 click share · 38 brands · 49 sellers

Flapen Score

Straightening Comb against its category

The dotted line is the Beauty average. Past it, Straightening Comb is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Straightening Comb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Straightening Comb 65K times last year and spent an estimated £22K. The top 5 brands take 37% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
2.5%
Market size, estimated
£22Ka year
Top search term
straightening comb19K searches a year

02 · Price

A sale here is worth £13.15.

Listings sell for £13.15 on average, from £2.40 to £51.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.15 that is £0 to £1K a year per listing.

Average price
£13.15under the $15 to $100 sweet spot
Price range
£2.40–£51.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #618 within Styling Tools. It carries 2,411 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#618in Styling Tools
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,411per listing
Listings tracked
45

04 · Newcomers

1 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Straightening Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

49

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

34%

Top 20: 76%

Open market

57%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Straightening Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '25DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.3× · 8 of 12 months tracked

Search terms

Top Straightening Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • straightening comb19K/yr
  • hair straightener comb11K/yr
  • hair straightening comb10K/yr
  • straightener comb5K/yr
  • hair straighteners comb3K/yr
  • straight hair comb4K/yr
  • v hair styling comb5K/yr
  • heat resistant v styling comb3K/yr
  • heat-resistant v hair styling comb4K/yr

Reviews and returns

What reviews say buyers love and hate about Straightening Comb

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Heating”
4.0%of orders come back
“It wont heat up”
A buyer, on “Heating”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Straightening Comb questions

Answered from the same tracked data.