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Stocking Fillers Women

Fail

Prices span $1.21–$9.71, mostly outside the sweet spot, so Stocking Fillers Women is a Fail.

Flapen Score
26
26 / 100
Ranks 2,459 of 2,481 Beauty niches · −21 vs the category median of 47
Market size
£124K/yr1.8M searches / yr
90-day growth
-35.3%search demand this quarter
Competition
93%top-5 click share · 7 brands · 22 sellers

Flapen Score

Stocking Fillers Women against its category

The dotted line is the Beauty average. Past it, Stocking Fillers Women is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stocking Fillers Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stocking Fillers Women 1.8M times last year and spent an estimated £124K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-35.3%
Conversion, latest week
1.1%
Market size, estimated
£124Ka year
Peak month
December635.1× the quietest month
Top search term
stocking fillers women1.0M searches a year

02 · Price

A sale here is worth £6.08.

Listings sell for £6.08 on average, from £1.21 to £9.71. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At £6.08 that is £5K to £6K a year per listing.

Average price
£6.08under the $15 to $100 sweet spot
Price range
£1.21–£9.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #6 within Bath & Body. It carries 3,836 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#6in Bath & Body
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,836per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Stocking Fillers Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

22

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

3%

  • Brand 163%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Stocking Fillers Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 635.1×

Search terms

Top Stocking Fillers Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stocking fillers women1.0M/yr
  • stocking fillers for women268K/yr
  • womens stocking fillers113K/yr
  • for her stocking fillers34K/yr
  • women stocking fillers46K/yr
  • christmas stocking fillers for women55K/yr
  • ladies stocking fillers29K/yr
  • stocking filler women11K/yr
  • stocking fillers for her42K/yr
  • stockings fillers for women53K/yr

Reviews and returns

What reviews say buyers love and hate about Stocking Fillers Women

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.2%of orders come back
“make ur feet smelly too”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Stocking Fillers Women questions

Answered from the same tracked data.