Stocking Fillers

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £420K a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

1.3%

Market size, estimated

£420Ka year

Peak month

December397.7× the quietest month

Top search term

stocking fillers2.4M searches a year

Listings sell for £5.48 on average, from £0.98 to £13.63. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,500 to 2,000 of them. At £5.48 that is £8K to £11K a year per listing.

Average price

£5.48under the $15 to $100 sweet spot

Price range

£0.98–£13.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

1,500–2,000

Revenue per listing a year

£8K–£11K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #73 within Bath & Body. It carries 2,524 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

98%

Out of stock, average day

6.5%

Average rank

#73in Bath & Body

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,524per listing

Listings tracked

54

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months