Steroid Cream
FailPrices span $4.78–$13.53, mostly outside the sweet spot, so Steroid Cream is a Fail.
- Flapen Score
- 33 / 100Ranks 2,374 of 2,481 Beauty niches · −14 vs the category median of 4733
- Market size
- £36K/yr61K searches / yr
- 90-day growth
- -30.1%search demand this quarter
- Competition
- 80%top-5 click share · 8 brands · 31 sellers
Flapen Score
Steroid Cream against its category
The dotted line is the Beauty average. Past it, Steroid Cream is stronger. Inside it, weaker.
Market
The Steroid Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Steroid Cream 61K times last year and spent an estimated £36K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -30.1%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £36Ka year
- Peak month
- August3.2× the quietest month
- Top search term
- betnovate cream steroid for eczema15K searches a year
02 · Price
A sale here is worth £7.33.
Listings sell for £7.33 on average, from £4.78 to £13.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £7.33 that is £4K to £5K a year per listing.
- Average price
- £7.33under the $15 to $100 sweet spot
- Price range
- £4.78–£13.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #32 within Body. It carries 3,838 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 91%
- Out of stock, average day
- 3.4%
- Average rank
- #32in Body
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,838per listing
- Listings tracked
- 11
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Steroid Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
31
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
5%
- Brand 166%
- Brand 29%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Steroid Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 3.2×
Search terms
Top Steroid Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- betnovate cream steroid for eczema15K/yr
- double base flare relief13K/yr
- doublebase flare relief12K/yr
- eumovate eczema & dermatitis cream6K/yr
- elocon 0.1 w/w ointment cream5K/yr
- strong steroid cream for eczema6K/yr
- eumovate cream eczema 15g2K/yr
- double base flare up2K/yr
Reviews and returns
What reviews say buyers love and hate about Steroid Cream
We read the reviews and the return reasons for every product selling here.
“Caused burning sensation and irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steroid Cream questions
Answered from the same tracked data.