Is steroid cream profitable to sell on Amazon United Kingdom?

The niche generates £36K/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.1%. Flapen's verdict: Skip it (33/100).

How competitive is the steroid cream niche?

8 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in steroid cream?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.

When does demand for steroid cream peak?

Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 3.2× the quietest.

What does it cost to enter the steroid cream niche?

Listings span £4.78–£13.53; the average listing price is £7.33 (sweet spot $15–$100). The average incumbent carries 3,838 reviews — the moat a new listing must climb.

steroid cream

Skip it

Prices mostly outside the sweet spot ($4.78–$13.53) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,837.73

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.33

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-30.1%

90-day search growth — must beat 0% to launch

Market size

Bad£36K

£36K/yr · 61K searches

Price range

Bad£4.78–£13.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, steroid cream is a £36K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 33/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

steroid cream market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: £37K–£44K; units × avg price
Conversion rate: 8.1%
Avg BSR: #32
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 3.4%
Avg brand age: 64 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Doublebase66%
Guuizos9%
Eurax8%
Generic5%
MUPMEN4%
ANCIENT CARE CREATING HEALTHIER LIVES3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.1% search growth over the last 90 days.

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 3.2×

Open Trend

Top steroid cream search terms

betnovate cream steroid for eczema15K/yr -22.5%2.7% conv.
double base flare relief13K/yr -21.4%11.2% conv.
doublebase flare relief12K/yr -41.2%12.0% conv.
eumovate eczema & dermatitis cream6K/yr +4.6%3.0% conv.
elocon 0.1 w/w ointment cream5K/yr -15.5%0.3% conv.
strong steroid cream for eczema6K/yr -21.5%3.9% conv.
eumovate cream eczema 15g2K/yr -0.2%2.2% conv.
double base flare up2K/yr -93.7%6.8% conv.

All search terms

Top steroid cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Doublebase Flare Relief Emollient for the Treatment and Relief of Dry Skin Conditions such as Eczema and Psoriasis and Dermatitis (Packaging May Vary) 500g Pump Pack

Doublebase£10.144.5★3,998 rev

Eczema Cream 20gSoothes Itchy Gentle and Relieves Itching for Dermatitis and Psoriasis Eczema Cream for Adults

Guuizos£8.854.2★64 rev

Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g

Eurax£5.164.5★15,600 rev

Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief 100g Tube

Doublebase£4.784.6★8,897 rev

Doublebase Dry Skin Emollient. Clinically Proven Moisturiser for Eczema Psoriasis and Dermatitis Treatment. Body Cream for Dry Skin Relief (Packaging May Vary) 250g Pump Pack

Doublebase£6.744.6★8,897 rev

Newest

by launch date

Antibacterial Cream Eczema Cream Itch Relief Cream Fast Relief for Dermatitis Itchy Rashes Psoriasis Ointment Relieves Itchy Skin

MUPMEN£8.4524 rev

4mo ago

Doublebase Once Emollient Gel. Once-daily highly moisturising protective gel for eczema psoriasis and ichthyosis. 100g

Doublebase£6.03126 rev

10mo ago

2 x Bite & Stings Relief Cream - Hydrocortisone 1% 10g Tube - Anti-Itch Cream - Packging May Vary

ANCIENT CARE CREATING HEALTHIER LIVES£4.85103 rev

11mo ago

Eczema Cream 20gSoothes Itchy Gentle and Relieves Itching for Dermatitis and Psoriasis Eczema Cream for Adults

Guuizos£8.8564 rev

12mo ago

Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation

Generic£6.491,946 rev

1y ago

What buyers say about steroid cream

What buyers praise and complain about, mined from review topics.

What buyers love

Itch Relief13%

“Stops the itch”

Value For Money13%

“Good price”

Quality-Overall11%

“Great cream”

Allergies10%

“No mess no itching”

Advertised Vs Actual Product9%

“as advertised”

Efficiency9%

“Works well”

Moist/Dry5%

“Great for dry skin”

Skin Health3%

“Helped my skin condition greatly”

Sensitivity-Overall3%

“Cleared away my baby's eczema and dry skin”

Soft Feel3%

“Keeps skin soft”

What buyers complain about

Allergies25%

“Caused burning sensation and irritation”

Functionality-Overall12%

“Not effective”

Smell5%

“unpleasant smell”

Value For Money5%

“Waste of money”

Itch Relief3%

“Didnt take the itching away for hours”

Size-Overall3%

“The bottle sits in a base— a bit bulky”

Moist/Dry3%

“Dry, cracked and at times bleeding”

Skin Health3%

“Did not suit my problematic skin”

De-Grease2%

“Rather too greasy”

Pain Relief-Overall2%

“While it may not provide instant relief for everyone”

Common questions

Is steroid cream profitable to sell on Amazon United Kingdom?: The niche generates £36K/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -30.1%. Flapen's verdict: Skip it (33/100).
How competitive is the steroid cream niche?: 8 brands and 31 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in steroid cream?: Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.1%.
When does demand for steroid cream peak?: Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 3.2× the quietest.
What does it cost to enter the steroid cream niche?: Listings span £4.78–£13.53; the average listing price is £7.33 (sweet spot $15–$100). The average incumbent carries 3,838 reviews — the moat a new listing must climb.