Steamer for Cold and Flu
FailDemand is soft, at -62.9% this quarter, so Steamer for Cold and Flu is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £47K/yr95K searches / yr
- 90-day growth
- -62.9%search demand this quarter
- Competition
- 79%top-5 click share · 14 brands · 48 sellers
Flapen Score
Steamer for Cold and Flu against its category
The dotted line is the Beauty average. Past it, Steamer for Cold and Flu is stronger. Inside it, weaker.
Market
The Steamer for Cold and Flu market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Steamer for Cold and Flu 95K times last year and spent an estimated £47K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -62.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -62.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £47Ka year
- Peak month
- January5.2× the quietest month
- Top search term
- steamer for cold and flu57K searches a year
02 · Price
A sale here is worth £15.38.
Listings sell for £15.38 on average, from £3.05 to £26.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.38 that is £2K to £4K a year per listing.
- Average price
- £15.38inside the $15 to $100 sweet spot
- Price range
- £3.05–£26.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #191 within Face. It carries 1,408 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 10.7%
- Average rank
- #191in Face
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,408per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Steamer for Cold and Flu products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bauer Professional Facial Spa Face Steamer and Nasal Inhaler Set Removes Blackheads & Opens Pores and Sinuses Fast Heating Aromatherapy Tray
- Price
- £16.23
- Rating
- 4.4/5
- Reviews
- 1,604
- Age
- 8y ago

Vicks Sinus Inhaler - Suitable during Coughs Colds or Blocked Noses - Adjustable Steam Control - Automatic Shut Off - Essential Oil Pads Included - VH200
- Price
- £26.55
- Rating
- 4.1/5
- Reviews
- 1,373
- Age
- 6y ago

Steam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home
- Price
- £3.05
- Rating
- 3.9/5
- Reviews
- 78
- Age
- 7mo ago

Facial Steamer VOUM Face Steamer for Facial Deep Cleaning Home Facial Sauna Spa Sinuses Humidifier Atomizer Warm Mist Unclogs Pores Unisex (Purple)
- Price
- £14.38
- Rating
- 4.2/5
- Reviews
- 1,198
- Age
- 6y ago

Medisure Steam Inhaler Cup with Menthol Crystals (5g) Steam Inhaler for Colds Coughs Flu and Blocked Nose Relief - Suitable for Adult and Kids
- Price
- £7.97
- Rating
- 4.2/5
- Reviews
- 2,000
- Age
- 8y ago
Trending
estimated 90-day click momentum
Steam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home
- Price
- £3.05
- Rating
- 3.9/5
- Reviews
- 78
- Age
- 7mo ago

Vicks Sinus Inhaler - Suitable during Coughs Colds or Blocked Noses - Adjustable Steam Control - Automatic Shut Off - Essential Oil Pads Included - VH200
- Price
- £26.55
- Rating
- 4.1/5
- Reviews
- 1,373
- Age
- 6y ago

JNBGTU Facial Steamer Face Steamer - Unclog Opens Pores Clear Sinuses Revitalize Skin Professional Skin Care Device for Face Steam Inhale Deep Clean Clear Sinuses at Home SPA Removes Blackheads
- Price
- £16.62
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 2y ago

Rio Facial Steamer and Face Sauna Spa for Effective Deep Skin Cleansing Opens Pores & Removes Blackheads Nose Attachment for Congestion Relief
- Price
- £20.79
- Rating
- 4.3/5
- Reviews
- 1,499
- Age
- 10y ago

Facial Steamer VOUM Face Steamer for Facial Deep Cleaning Home Facial Sauna Spa Sinuses Humidifier Atomizer Warm Mist Unclogs Pores Unisex (Purple)
- Price
- £14.38
- Rating
- 4.2/5
- Reviews
- 1,198
- Age
- 6y ago
Newest
by launch date
Steam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home
- Price
- £3.05
- Rating
- 3.9/5
- Reviews
- 78
- Age
- 7mo ago

NanaCare UK Steam Inhaler Cup with 10g Powerful Crystals and Nasal Stick | The Personal Steam Inhaler Provides Relief from Flu Colds Blocked Nose and Cough | Suitable for Adults and Kids
- Price
- £8.02
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 7mo ago

Moeila Nebuliser Machine for Adults & Kids Spray Nebuliser with Charging Function Handheld Inhaler Easy to Use & Clean Suit for Home & Travel (White)
- Price
- £21.89
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 11mo ago

GEEPAS Face Steamer for Women | 2-in-1 Electric Facial Nasal Inhaler for Cold Flu Sinus Relief | Fast Heat-up LED Indicator | Home Spa Sauna Removes Blackheads Open Pores | 3 Attachments 130W Pink
- Price
- £15.04
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 1y ago

PRIMEPULSE Facial Steamer & Steam Inhaler for Sinus Relief with Warm Mist for Deep Cleaning Home Spa Set Unclogs Pores Removes Blackheads Face Steamer Professional Face Care Tool for Women & Men
- Price
- £19.71
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
48
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
18%
- Bauer Professional31%
- Vicks20%
- Vivo Technologies11%
- VOUM9%
- Kunwely8%
- JNBGTU3%
Demand
Steamer for Cold and Flu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Steamer for Cold and Flu search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- steamer for cold and flu57K/yr
- face steamer for sinuses15K/yr
- face steamer for colds and flu23K/yr
- facial steamer for colds and flu49/yr
Reviews and returns
What reviews say buyers love and hate about Steamer for Cold and Flu
We read the reviews and the return reasons for every product selling here.
“Mask too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steamer for Cold and Flu questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









