Is steamer for cold and flu profitable to sell on Amazon United Kingdom?

The niche generates £47K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -62.9%. Flapen's verdict: Skip it (39/100).

How competitive is the steamer for cold and flu niche?

14 brands and 48 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in steamer for cold and flu?

Top complaints mined from reviews: Size-Overall, Functionality-Overall, Value For Money. The return rate is 1.2%.

When does demand for steamer for cold and flu peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the steamer for cold and flu niche?

Listings span £3.05–£26.55; the average listing price is £15.38 (sweet spot $15–$100). The average incumbent carries 1,408 reviews — the moat a new listing must climb.

steamer for cold and flu

Skip it

Soft demand (-62.9% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.38

avg listing price — sweet spot $15–$100

Review moat

Good1,408.36

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.05–£26.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad£47K

£47K/yr · 95K searches

Growth

Bad-62.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, steamer for cold and flu is a £47K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

steamer for cold and flu market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £62K–£77K; units × avg price
Conversion rate: 3.2%
Avg BSR: #191
Page quality: 0%
Prime: 93%
Sponsored: 79%
Out of stock: 10.7%
Avg brand age: 41 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

18%

Bauer Professional31%
Vicks20%
Vivo Technologies11%
VOUM9%
Kunwely8%
JNBGTU3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -62.9% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top steamer for cold and flu search terms

steamer for cold and flu57K/yr -69.9%3.2% conv.
face steamer for sinuses15K/yr -20.6%5.4% conv.
face steamer for colds and flu23K/yr -73.5%3.0% conv.
facial steamer for colds and flu49/yr +166.7%0.0% conv.

All search terms

Top steamer for cold and flu products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bauer Professional Facial Spa Face Steamer and Nasal Inhaler Set Removes Blackheads & Opens Pores and Sinuses Fast Heating Aromatherapy Tray

Bauer Professional£16.234.4★1,604 rev

Vicks Sinus Inhaler - Suitable during Coughs Colds or Blocked Noses - Adjustable Steam Control - Automatic Shut Off - Essential Oil Pads Included - VH200

Vicks£26.554.1★1,373 rev

Steam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home

Vivo Technologies£3.053.9★78 rev

Facial Steamer VOUM Face Steamer for Facial Deep Cleaning Home Facial Sauna Spa Sinuses Humidifier Atomizer Warm Mist Unclogs Pores Unisex (Purple)

VOUM£14.384.2★1,198 rev

Medisure Steam Inhaler Cup with Menthol Crystals (5g) Steam Inhaler for Colds Coughs Flu and Blocked Nose Relief - Suitable for Adult and Kids

Kunwely£7.974.2★2,000 rev

Newest

by launch date

Steam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home

Vivo Technologies£3.0578 rev

7mo ago

NanaCare UK Steam Inhaler Cup with 10g Powerful Crystals and Nasal Stick | The Personal Steam Inhaler Provides Relief from Flu Colds Blocked Nose and Cough | Suitable for Adults and Kids

NanaCare£8.0268 rev

7mo ago

Moeila Nebuliser Machine for Adults & Kids Spray Nebuliser with Charging Function Handheld Inhaler Easy to Use & Clean Suit for Home & Travel (White)

Moeila£21.8959 rev

11mo ago

GEEPAS Face Steamer for Women | 2-in-1 Electric Facial Nasal Inhaler for Cold Flu Sinus Relief | Fast Heat-up LED Indicator | Home Spa Sauna Removes Blackheads Open Pores | 3 Attachments 130W Pink

GEEPAS£15.0432 rev

1y ago

PRIMEPULSE Facial Steamer & Steam Inhaler for Sinus Relief with Warm Mist for Deep Cleaning Home Spa Set Unclogs Pores Removes Blackheads Face Steamer Professional Face Care Tool for Women & Men

PRIMEPULSE£19.7159 rev

2y ago

What buyers say about steamer for cold and flu

What buyers praise and complain about, mined from review topics.

What buyers love

Sinus Relief12%

“Clears sinuses really well”

Quality-Overall11%

“Good product for light use”

Ease Of Use11%

“Easy to use”

Value For Money8%

“Excellent value”

Advertised Vs Actual Product7%

“Exactly what I needed works great”

Efficiency7%

“Works ok”

Breathability5%

“Breathing is made a lot easier, quickly”

Cold Relief4%

“Handy to have in for that horrible cold”

Cough Relief3%

“really helpful with reducing coughing whilst also helping to clear my chest”

Size-Overall3%

“Good size”

What buyers complain about

Size-Overall17%

“Mask too small”

Functionality-Overall10%

“DIDNT WORK”

Value For Money8%

“couldnt be for that price”

Quality-Overall6%

“Good cheap product”

Advertised Vs Actual Product5%

“FAKE ADVERT”

Smell5%

“it does not feel or smell good”

Comfort-Overall4%

“The face mask is quite hard and not comfortable”

Leak-Proof3%

“all the water from the tank leaked out from the bottom of the device”

Durability3%

“Machine got burst out in the first use itself”

Heating2%

“the water you can use is nt really hot enough to get the best results”

Top return reasons

Functionality-Overall36%

Size-Overall10%

Defective Material/Parts9%

Quality-Overall5%

Product Condition5%

Heating5%

Leak-Proof4%

Strength4%

Advertised Vs Actual Product3%

Durability2%

Common questions

Is steamer for cold and flu profitable to sell on Amazon United Kingdom?: The niche generates £47K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -62.9%. Flapen's verdict: Skip it (39/100).
How competitive is the steamer for cold and flu niche?: 14 brands and 48 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in steamer for cold and flu?: Top complaints mined from reviews: Size-Overall, Functionality-Overall, Value For Money. The return rate is 1.2%.
When does demand for steamer for cold and flu peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the steamer for cold and flu niche?: Listings span £3.05–£26.55; the average listing price is £15.38 (sweet spot $15–$100). The average incumbent carries 1,408 reviews — the moat a new listing must climb.