Steamer for Cold and Flu
soft demand (-62.9% this quarter) — Steamer for Cold and Flu doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is Steamer for Cold and Flu profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Steamer for Cold and Flu is a £47K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 39/100.
Steamer for Cold and Flu: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -62.9% over the last 90 days and 3.2% of searches end in a purchase.
£47K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 14 products
Top Steamer for Cold and Flu products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bauer Professional Facial Spa Face Steamer and Nasal Inhaler Set Removes Blackheads & Opens Pores and Sinuses Fast Heating Aromatherapy Tray
- Price
- £16.23
- Rating
- 4.4/5
- Reviews
- 1,604
- Age
- 8y ago
Vicks Sinus Inhaler - Suitable during Coughs Colds or Blocked Noses - Adjustable Steam Control - Automatic Shut Off - Essential Oil Pads Included - VH200
- Price
- £26.55
- Rating
- 4.1/5
- Reviews
- 1,373
- Age
- 6y ago
Steam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home
- Price
- £3.05
- Rating
- 3.9/5
- Reviews
- 78
- Age
- 7mo ago
Facial Steamer VOUM Face Steamer for Facial Deep Cleaning Home Facial Sauna Spa Sinuses Humidifier Atomizer Warm Mist Unclogs Pores Unisex (Purple)
- Price
- £14.38
- Rating
- 4.2/5
- Reviews
- 1,198
- Age
- 6y ago
Medisure Steam Inhaler Cup with Menthol Crystals (5g) Steam Inhaler for Colds Coughs Flu and Blocked Nose Relief - Suitable for Adult and Kids
- Price
- £7.97
- Rating
- 4.2/5
- Reviews
- 2,000
- Age
- 8y ago
Trending
90-day click momentumSteam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home
- Price
- £3.05
- Rating
- 3.9/5
- Reviews
- 78
- Age
- 7mo ago
Vicks Sinus Inhaler - Suitable during Coughs Colds or Blocked Noses - Adjustable Steam Control - Automatic Shut Off - Essential Oil Pads Included - VH200
- Price
- £26.55
- Rating
- 4.1/5
- Reviews
- 1,373
- Age
- 6y ago
JNBGTU Facial Steamer Face Steamer - Unclog Opens Pores Clear Sinuses Revitalize Skin Professional Skin Care Device for Face Steam Inhale Deep Clean Clear Sinuses at Home SPA Removes Blackheads
- Price
- £16.62
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 2y ago
Rio Facial Steamer and Face Sauna Spa for Effective Deep Skin Cleansing Opens Pores & Removes Blackheads Nose Attachment for Congestion Relief
- Price
- £20.79
- Rating
- 4.3/5
- Reviews
- 1,499
- Age
- 10y ago
Facial Steamer VOUM Face Steamer for Facial Deep Cleaning Home Facial Sauna Spa Sinuses Humidifier Atomizer Warm Mist Unclogs Pores Unisex (Purple)
- Price
- £14.38
- Rating
- 4.2/5
- Reviews
- 1,198
- Age
- 6y ago
Newest
by launch dateSteam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home
- Price
- £3.05
- Rating
- 3.9/5
- Reviews
- 78
- Age
- 7mo ago
NanaCare UK Steam Inhaler Cup with 10g Powerful Crystals and Nasal Stick | The Personal Steam Inhaler Provides Relief from Flu Colds Blocked Nose and Cough | Suitable for Adults and Kids
- Price
- £8.02
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 7mo ago
Moeila Nebuliser Machine for Adults & Kids Spray Nebuliser with Charging Function Handheld Inhaler Easy to Use & Clean Suit for Home & Travel (White)
- Price
- £21.89
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 11mo ago
GEEPAS Face Steamer for Women | 2-in-1 Electric Facial Nasal Inhaler for Cold Flu Sinus Relief | Fast Heat-up LED Indicator | Home Spa Sauna Removes Blackheads Open Pores | 3 Attachments 130W Pink
- Price
- £15.04
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 1y ago
PRIMEPULSE Facial Steamer & Steam Inhaler for Sinus Relief with Warm Mist for Deep Cleaning Home Spa Set Unclogs Pores Removes Blackheads Face Steamer Professional Face Care Tool for Women & Men
- Price
- £19.71
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
14 rising
Sellers
48
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
18%
- Bauer Professional31%
- Vicks20%
- Vivo Technologies11%
- VOUM9%
- Kunwely8%
- JNBGTU3%
Steamer for Cold and Flu demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.2×
Top Steamer for Cold and Flu search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- steamer for cold and flu57K/yr
- face steamer for sinuses15K/yr
- face steamer for colds and flu23K/yr
- facial steamer for colds and flu49/yr
What reviews say buyers love and hate about Steamer for Cold and Flu
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Clears sinuses really well”
“Good product for light use”
“Easy to use”
“Excellent value”
“Exactly what I needed works great”
What buyers complain about
63% of reviews“Mask too small”
“DIDNT WORK”
“couldnt be for that price”
“Good cheap product”
“FAKE ADVERT”
Steamer for Cold and Flu return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Steamer for Cold and Flu questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
