steam inhaler
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.63avg listing price — sweet spot $15–$100
Review moat
Good1,022.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good£3.05–£29.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£291K£291K/yr · 381K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, steam inhaler is a £291K/yr Amazon United Kingdom market (381K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
steam inhaler market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £234K–£313K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #168
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 69%
- Out of stock
- 17.1%
- Avg brand age
- 49 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
15 falling
Sellers
57
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
19%
- Vicks23%
- Bauer Professional23%
- Vivo Technologies16%
- Kunwely9%
- Medisure6%
- VOUM5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.7×
Top steam inhaler search terms
- steam inhaler104K/yr
- steamer for cold and flu57K/yr
- steam inhaler for sinus relief43K/yr
- face steamer for sinuses15K/yr
- sinus steamer26K/yr
- nasal steamer13K/yr
- face steamer for colds and flu23K/yr
- sinus inhaler10K/yr
- vicks steam inhaler10K/yr
- steam inhaler for cold and cough16K/yr
Top steam inhaler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks Sinus Inhaler - Suitable during Coughs Colds or Blocked Noses - Adjustable Steam Control - Automatic Shut Off - Essential Oil Pads Included - VH200
Vicks£26.554.1★1,373 rev
Bauer Professional Facial Spa Face Steamer and Nasal Inhaler Set Removes Blackheads & Opens Pores and Sinuses Fast Heating Aromatherapy Tray
Bauer Professional£16.234.4★1,604 rev
Steam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home
Vivo Technologies£3.053.9★78 rev
Medisure Steam Inhaler Cup with Menthol Crystals (5g) Steam Inhaler for Colds Coughs Flu and Blocked Nose Relief - Suitable for Adult and Kids
Kunwely£7.974.2★2,000 rev
Facial Steamer VOUM Face Steamer for Facial Deep Cleaning Home Facial Sauna Spa Sinuses Humidifier Atomizer Warm Mist Unclogs Pores Unisex (Purple)
VOUM£14.384.2★1,198 rev
Newest
by launch dateSteam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home
Vivo Technologies£3.0578 rev
NanaCare UK Steam Inhaler Cup with 10g Powerful Crystals and Nasal Stick | The Personal Steam Inhaler Provides Relief from Flu Colds Blocked Nose and Cough | Suitable for Adults and Kids
NanaCare£8.0268 rev
Poalrai Portable Nebuliser Machine for Adults & Kids Rechargeable Self-Cleaning & Advanced Digital Display Nebulizer Machine with Adjustable Mist Silent Handheld Nebuliser for Household & Travel
Poalrai£15.90218 rev
Portable Mesh Ne-buliser Machine for Adults and Kids Rechargeable Handheld Inhaler with LCD Display 3 Mist Modes Quiet Steam Ne-bulizer for Home or Travel Compact and Efficient
Bathgate£16.1319 rev
Moeila Nebuliser Machine for Adults & Kids Spray Nebuliser with Charging Function Handheld Inhaler Easy to Use & Clean Suit for Home & Travel (White)
Moeila£21.8959 rev
Trending
90-day click momentumSteam Inhaler Cup Natural Steam Therapy for Coughs Colds Blocked Sinuses & Chest Congestion Comfortable Nasal Mask Gentle Nighttime Relief at Home
Vivo Technologies£3.053.9★
Portable Mesh Ne-buliser Machine for Adults and Kids Rechargeable Handheld Inhaler with LCD Display 3 Mist Modes Quiet Steam Ne-bulizer for Home or Travel Compact and Efficient
Bathgate£16.134.3★
Poalrai Portable Nebuliser Machine for Adults & Kids Rechargeable Self-Cleaning & Advanced Digital Display Nebulizer Machine with Adjustable Mist Silent Handheld Nebuliser for Household & Travel
Poalrai£15.904.5★
Vicks Sinus Inhaler - Suitable during Coughs Colds or Blocked Noses - Adjustable Steam Control - Automatic Shut Off - Essential Oil Pads Included - VH200
Vicks£26.554.1★
Bauer Professional Facial Spa Face Steamer and Nasal Inhaler Set Removes Blackheads & Opens Pores and Sinuses Fast Heating Aromatherapy Tray
Bauer Professional£16.234.4★
What buyers say about steam inhaler
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Good for money”
“Good product for light use”
“Really helped to clear my sinus”
“Works as it should”
“Works well”
“Helping my breathing”
“Very helpful and portable”
“great size”
“sits sturdily on a flat surface”
What buyers complain about
“DIDNT WORK”
“Very small”
“turned out to be not at all durable”
“Complete garbage”
“Poor value for money”
“Smells very plasticky”
“It doesnt look very solid”
“FAKE ADVERT”
“The face mask is quite hard and not comfortable”
“Charger broke”
Top return reasons
Common questions
- Is steam inhaler profitable to sell on Amazon United Kingdom?
- The niche generates £291K/yr across 16 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -54.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the steam inhaler niche?
- 15 brands and 57 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in steam inhaler?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Durability. The return rate is 1.3%.
- When does demand for steam inhaler peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the steam inhaler niche?
- Listings span £3.05–£29.61; the average listing price is £15.63 (sweet spot $15–$100). The average incumbent carries 1,022 reviews — the moat a new listing must climb.