Starface Lip Balm

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-22.5%

Conversion, latest week

5.6%

Market size, estimated

£125Ka year

Top search term

glossier64K searches a year

Listings sell for £12.65 on average, from £3.87 to £79.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.65 that is £1K to £3K a year per listing.

Average price

£12.65under the $15 to $100 sweet spot

Price range

£3.87–£79.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #318 within Lips. It carries 1,616 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

96%

Out of stock, average day

1.7%

Average rank

#318in Lips

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,616per listing

Listings tracked

25

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

37 months