starface lip balm
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Great£3.87–£79.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.65avg listing price — sweet spot $15–$100
Review moat
Okay1,616avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£125K£125K/yr · 178K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, starface lip balm is a £125K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
starface lip balm market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £51K–£63K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #318
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 76%
- Out of stock
- 1.7%
- Avg brand age
- 37 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
101
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
4%
- Starface World46%
- Glossier23%
- Sol de Janeiro15%
- e.l.f.10%
- Kiko Milano1%
- Cloud Paint1%
- Open — no brand owns it (4 brands, 4%)
Demand
Weekly Amazon search volume, last 24 weeks — -22.5% search growth over the last 90 days.Top starface lip balm search terms
- glossier64K/yr
- starface lip balm41K/yr
- sol de janeiro lip balm20K/yr
- star face lip balm18K/yr
- glossier lip balm18K/yr
- elf lip balm duo3K/yr
- hismile lip balm3K/yr
- elf squeeze me lip balm duo3K/yr
- sol de janeiro lip3K/yr
- glossier balm dotcom3K/yr
Top starface lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Starface Star Balm Starfruit Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Starfruit Flavor (0.15 oz)
Starface World£4.864.4★310 rev
Sol de Janeiro Brazilian Kiss Vegan Formula Hydrating Lip Butter Balm
Sol de Janeiro£11.314.7★1,130 rev
Starface Star Balm Mango Mania Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Citrusy Mango Flavor (0.15 oz)
Starface World£4.844.4★310 rev
glossier birthday balm dotcom 15ml
Glossier£17.984.2★32 rev
Starface Star Balm Watermelon Squeeze Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Watermelon Flavor (0.15 oz)
Starface World£4.844.4★310 rev
Newest
by launch dateStarface Star Balm Starfruit Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Starfruit Flavor (0.15 oz)
Starface World£4.86310 rev
Starface Star Balm Mango Mania Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Citrusy Mango Flavor (0.15 oz)
Starface World£4.84310 rev
Starface Star Balm Watermelon Squeeze Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Watermelon Flavor (0.15 oz)
Starface World£4.84310 rev
Starface Star Balm Very Vanilla Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Dreamy Vanilla Flavor (0.15 oz)
Starface World£4.89310 rev
Starface Star Balm Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Creamy Coconut Flavor (0.15 oz)
Starface World£4.87310 rev
Trending
90-day click momentum
Starface Star Balm Unscented Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Fragrance Free (0.15 oz)
Starface World£4.844.4★
Starface Star Balm Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Creamy Coconut Flavor (0.15 oz)
Starface World£4.874.4★
Starface Star Balm Starfruit Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Starfruit Flavor (0.15 oz)
Starface World£4.864.4★
Starface Star Balm Very Vanilla Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Dreamy Vanilla Flavor (0.15 oz)
Starface World£4.894.4★
Starface Star Balm Watermelon Squeeze Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Watermelon Flavor (0.15 oz)
Starface World£4.844.4★
What buyers say about starface lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“It smells divine”
“very hydrating”
“my skin feels so soft”
“its a high end brand”
“easy to apply”
“Great colour”
“is cheap”
“Easy to use”
“it's a solid stick”
“Ideal for a gift”
What buyers complain about
“A small tube”
“It has a strong unpleasant smell”
“Expensive”
“it didnt feel like my lips were moisturised at all”
“Other than the size the lip balm isnt sticky”
“This feels intentionally misleading”
“less rich consistency than the newer one”
“The worst thing is it break like jelly”
“Complete rip off. Absolutely terrible product.”
“The formula of the balm is thick”
Top return reasons
Common questions
- Is starface lip balm profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 25 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the starface lip balm niche?
- 10 brands and 101 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in starface lip balm?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.1%.
- What does it cost to enter the starface lip balm niche?
- Listings span £3.87–£79.05; the average listing price is £12.65 (sweet spot $15–$100). The average incumbent carries 1,616 reviews — the moat a new listing must climb.