Starface
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -11.8% this quarter, so Starface is a Maybe.
- Flapen Score
- 50 / 100Top 34% of 2,481 Beauty niches · +3 vs the category median of 4750
- Market size
- £274K/yr477K searches / yr
- 90-day growth
- -11.8%search demand this quarter
- Competition
- 57%top-5 click share · 10 brands · 19 sellers
Flapen Score
Starface against its category
The dotted line is the Beauty average. Past it, Starface is stronger. Inside it, weaker.
Market
The Starface market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Starface 477K times last year and spent an estimated £274K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.
- Searches, last 12 months
- 477K
- Growth, 90 days vs prior 90
- -11.8%
- Conversion, latest week
- 5.8%
- Market size, estimated
- £274Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- starface152K searches a year
02 · Price
A sale here is worth £9.83.
Listings sell for £9.83 on average, from £3.55 to £24.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £9.83 that is £7K to £10K a year per listing.
- Average price
- £9.83under the $15 to $100 sweet spot
- Price range
- £3.55–£24.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #103 within Face. It carries 2,272 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #103in Face
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,272per listing
- Listings tracked
- 23
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Starface products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
19
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
7%
- Brand 174%
- Brand 25%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (4 brands, 7%)
Demand
Starface search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Starface search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- starface152K/yr
- starface pimple patches88K/yr
- star face50K/yr
- star pimple patches41K/yr
- star face pimple patches43K/yr
- star patches22K/yr
- star spot patches18K/yr
- pimple patches star8K/yr
- pimple patches starface10K/yr
- starface refill5K/yr
Reviews and returns
What reviews say buyers love and hate about Starface
We read the reviews and the return reasons for every product selling here.
“Not as effective as others”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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£5.0M/yr+20.0%
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£156K/yr+184.1%
England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Starface questions
Answered from the same tracked data.