Is starface profitable to sell on Amazon United Kingdom?

The niche generates £274K/yr across 23 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the starface niche?

10 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in starface?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.1%.

When does demand for starface peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the starface niche?

Listings span £3.55–£24.28; the average listing price is £9.83 (sweet spot $15–$100). The average incumbent carries 2,272 reviews — the moat a new listing must climb.

starface

Worth a look

Shows low returns (0.1%), but soft demand (-11.8% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay£274K

£274K/yr · 477K searches

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£3.55–£24.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,271.96

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.83

avg listing price — sweet spot $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, starface is a £274K/yr Amazon United Kingdom market (477K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

starface market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: £246K–£295K; units × avg price
Conversion rate: 5.8%
Avg BSR: #103
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.4%
Avg brand age: 20 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

Starface World74%
SJDOFU5%
VLUVLA4%
LitBear4%
lulir3%
But Oswetf2%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top starface search terms

starface152K/yr -6.4%3.3% conv.
starface pimple patches88K/yr -30.4%4.2% conv.
star face50K/yr +0.6%3.4% conv.
star pimple patches41K/yr -4.5%5.8% conv.
star face pimple patches43K/yr -22.9%4.8% conv.
star patches22K/yr +5.9%5.8% conv.
star spot patches18K/yr -10.0%8.9% conv.
pimple patches star8K/yr +19.5%4.2% conv.
pimple patches starface10K/yr -25.9%4.3% conv.
starface refill5K/yr -6.2%2.8% conv.

All search terms

Top starface products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Starface Hydro-Star Pimple Patches + Big Yellow Compact Clinically Proven Spot Shrinking in 6 Hours Absorb Fluid and Reduce Redness Hydrocolloid Vegan and Cruelty-Free Skincare (32 Count)

Starface World£8.964.4★9,160 rev

Starface Hydro-Star Salicylic Acid Patches + Big Blue Compact Helps Unclog Pores and Shrink Spots Absorb Fluid and Reduce Redness Hydrocolloid Vegan and Cruelty-Free Skincare (32 Count)

Starface World£10.964.5★2,427 rev

Starface Hydro-Star Clear BIG PACK Invisible Hydrocolloid Pimple Patches Two Sizes Clinically Proven Spot Shrinking in 6 Hrs Absorb Fluid Reduce Redness Vegan Cruelty-Free Skincare (96 Count)

Starface World£20.864.4★5,727 rev

Starface Hydro-Star Yellow Pimple Patches BIG PACK Hydrocolloid Clinically Proven Spot Shrinking in 6 Hours Absorb Fluid and Reduce Redness Vegan and Cruelty-Free Skincare (96 Count)

Starface World£23.054.4★5,727 rev

Starface Hydro-Star + Tea Tree Hydrocolloid Patches with Plant-Based Tea Tree Oil Helps Naturally Reduce Oil and Unclog Pores Vegan and Cruelty-Free Skincare (32 Count)

Starface World£9.384.4★5,727 rev

Newest

by launch date

Starface Star Balm Starfruit Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Juicy Starfruit Flavor (0.15 oz)

Starface World£4.86310 rev

4mo ago

Starface Star Balm Very Vanilla Hydrating Lip Moisturizer with Shea Butter Cocoa Butter and Coconut Oil Dreamy Vanilla Flavor (0.15 oz)

Starface World£4.89310 rev

4mo ago

Starface Hydro-Star Holographic Pimple Patches Hydrocolloid Clinically Proven Spot Shrinking in 6 Hours Absorb Fluid Reduce Redness Vegan Cruelty-Free Skincare Amazon Exclusive (36 Count)

Starface World£12.105,727 rev

5mo ago

lulir Pimple Patches 8 Colours 320 DotsCute Star Pimple Patches with Tea Tree & Centella Hydrocolloid Spot Patches for Face Invisible Spot Stickers for Day & Night 5 Sizes (10 12 14mm)

lulir£4.5118 rev

6mo ago

Pimple Patches 128PCS Hydrocolloid Pimple Patches with Small Clip Star Spot Patches for Face and Skin Care

SJDOFU£10.7324 rev

7mo ago

What buyers say about starface

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Super cute and good quality storage, feels more expensive than it is”

Value For Money12%

“Good for the money”

Color11%

“cute colours”

Ease Of Use7%

“Easy to use”

Adhesion/Stickiness7%

“The adhesive on these are amazing”

Symptom Reduction4%

“Work well and have obvious effects after a day or night having them on”

Suitability Combination Skin4%

“they stay on well without irritating my skin”

Efficiency4%

“Really effective”

Shape/Style3%

“the star shapes are cute as well”

Smell3%

“SMELLS AMAZING”

What buyers complain about

Functionality-Overall16%

“Not as effective as others”

Value For Money13%

“expensive”

Adhesion/Stickiness11%

“There not as sticky as they should be”

Smell9%

“these smell absolutely diabolical”

Quality-Overall7%

“Low price = low quality”

Size-Overall3%

“Doesnt fit/stick right”

Allergies2%

“Did not work and caused rash”

Skin Health2%

“This left star shaped burn marks on my skin”

Residue2%

“removing them can leave a slight residue”

Strength2%

“Ineffective”

Top return reasons

Functionality-Overall37%

Adhesion/Stickiness25%

Smell6%

Value For Money6%

Skin Health5%

Defective Material/Parts4%