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Starface

Starface shows low returns (0.1%), but soft demand (-11.8% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 50Growth 19Conversion 65Competition 47Returns 100Price range 45Avg price 32Brand share 25Review moat 42Quality gap 75
This niche Category average · 2,481 niches

Is Starface profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Starface is a £274K/yr Amazon United Kingdom market (477K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Starface: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.8% over the last 90 days and 5.8% of searches end in a purchase.

£274K

revenue / yr

Units sold / yr30K
Search volume / yr-11.8%477K
Conversion rate5.8%
Avg price£9.83

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 19
Top-5 product click share57%
Open market10%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement100%
New entrants (1y)9· 3 succeeded
Avg rating4.3★
Avg reviews2,272

Top Starface products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£27K£55K£82K£109K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

19

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

7%

  • Starface World74%
  • SJDOFU5%
  • VLUVLA4%
  • LitBear4%
  • lulir3%
  • But Oswetf2%
  • Open — no brand owns it (4 brands, 7%)

Starface demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume477KCVR5.8%Products23Brands10Top 5 Brands90%OOS Rate1.4%Rating4.3★Reviews2,272Avg BSR#103
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Top Starface search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • starface152K/yr
  • starface pimple patches88K/yr
  • star face50K/yr
  • star pimple patches41K/yr
  • star face pimple patches43K/yr
  • star patches22K/yr
  • star spot patches18K/yr
  • pimple patches star8K/yr
  • pimple patches starface10K/yr
  • starface refill5K/yr

What reviews say buyers love and hate about Starface

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews
Quality-Overall12%

Super cute and good quality storage, feels more expensive than it is

Value For Money12%

Good for the money

Color11%

cute colours

Ease Of Use7%

Easy to use

Adhesion/Stickiness7%

The adhesive on these are amazing

What buyers complain about

67% of reviews
Functionality-Overall16%

Not as effective as others

Value For Money13%

expensive

Adhesion/Stickiness11%

There not as sticky as they should be

Smell9%

these smell absolutely diabolical

Quality-Overall7%

Low price = low quality

Starface return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
37%
2Adhesion/Stickiness
25%
3Smell
6%
4Value For Money
6%
5Skin Health
5%

Common Starface questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Starface 50/100 on Amazon United Kingdom — Worth a look. The niche generates £274K/yr across 23 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -11.8% over the last 90 days.
Search demand for Starface on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.7× the quietest.