Squalane Oil
FailThe top 5 products take 100% of clicks, so Squalane Oil is a Fail.
- Flapen Score
- 31 / 100Ranks 2,417 of 2,481 Beauty niches · −16 vs the category median of 4731
- Market size
- £72K/yr76K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 9 sellers
Flapen Score
Squalane Oil against its category
The dotted line is the Beauty average. Past it, Squalane Oil is stronger. Inside it, weaker.
Market
The Squalane Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squalane Oil 76K times last year and spent an estimated £72K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £72Ka year
- Peak month
- January4.5× the quietest month
- Top search term
- squalane oil41K searches a year
02 · Price
A sale here is worth £9.36.
Listings sell for £9.36 on average, from £6.51 to £12.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At £9.36 that is £14K to £19K a year per listing.
- Average price
- £9.36under the $15 to $100 sweet spot
- Price range
- £6.51–£12.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £14K–£19K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #340 within Body. It carries 2,450 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #340in Body
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,450per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Squalane Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 4,806
- Age
- 9y ago

Squalane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml
- Price
- £6.51
- Rating
- 4.5/5
- Reviews
- 1,153
- Age
- 7y ago

Minimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 1,785
- Age
- 4y ago

The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml
- Price
- £12.36
- Rating
- 4.8/5
- Reviews
- 2,057
- Age
- 6y ago
Trending
estimated 90-day click momentum
Squalane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml
- Price
- £6.51
- Rating
- 4.5/5
- Reviews
- 1,153
- Age
- 7y ago

The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 4,806
- Age
- 9y ago

The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml
- Price
- £12.36
- Rating
- 4.8/5
- Reviews
- 2,057
- Age
- 6y ago

Minimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 1,785
- Age
- 4y ago
Newest
by launch date
Minimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 1,785
- Age
- 4y ago

The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml
- Price
- £12.36
- Rating
- 4.8/5
- Reviews
- 2,057
- Age
- 6y ago

Squalane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml
- Price
- £6.51
- Rating
- 4.5/5
- Reviews
- 1,153
- Age
- 7y ago

The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 4,806
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- The Ordinary73%
- Ellipsis Labs22%
- Minimalist5%
- Open — no brand owns it (0%)
Demand
Squalane Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Squalane Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squalane oil41K/yr
- squalane13K/yr
- the ordinary squalane oil6K/yr
- the ordinary squalane7K/yr
- squalene4K/yr
- squalane oil for face4K/yr
- ordinary squalane2K/yr
Reviews and returns
What reviews say buyers love and hate about Squalane Oil
We read the reviews and the return reasons for every product selling here.
“Allergic reaction to the serum”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squalane Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









