Squalane Oil
a concentrated shelf (top 5 take 100% of clicks) — Squalane Oil doesn't clear our bar today.
Flapen Score
Ranks 2,417 of 2,481 Beauty niches · −16 vs the category median of 47
Is Squalane Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Squalane Oil is a £72K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Squalane Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.8% over the last 90 days and 10.2% of searches end in a purchase.
£72K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 4 products
Top Squalane Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 4,806
- Age
- 9y ago
Squalane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml
- Price
- £6.51
- Rating
- 4.5/5
- Reviews
- 1,153
- Age
- 7y ago
Minimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 1,785
- Age
- 4y ago
The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml
- Price
- £12.36
- Rating
- 4.8/5
- Reviews
- 2,057
- Age
- 6y ago
Trending
90-day click momentumSqualane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml
- Price
- £6.51
- Rating
- 4.5/5
- Reviews
- 1,153
- Age
- 7y ago
The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 4,806
- Age
- 9y ago
The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml
- Price
- £12.36
- Rating
- 4.8/5
- Reviews
- 2,057
- Age
- 6y ago
Minimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 1,785
- Age
- 4y ago
Newest
by launch dateMinimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml
- Price
- £10.58
- Rating
- 4.6/5
- Reviews
- 1,785
- Age
- 4y ago
The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml
- Price
- £12.36
- Rating
- 4.8/5
- Reviews
- 2,057
- Age
- 6y ago
Squalane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml
- Price
- £6.51
- Rating
- 4.5/5
- Reviews
- 1,153
- Age
- 7y ago
The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 4,806
- Age
- 9y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The Ordinary73%
- Ellipsis Labs22%
- Minimalist5%
- Open — no brand owns it (0%)
Squalane Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Squalane Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- squalane oil41K/yr
- squalane13K/yr
- the ordinary squalane oil6K/yr
- the ordinary squalane7K/yr
- squalene4K/yr
- squalane oil for face4K/yr
- ordinary squalane2K/yr
What reviews say buyers love and hate about Squalane Oil
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“It does clean my face”
“Great for dry skin”
“Great for all skin types”
“Saves my skin when dry”
“my skin feels very soft”
What buyers complain about
52% of reviews“Allergic reaction to the serum”
“Stays oily though”
“Doesn't work”
“I didnt like the way it felt on my face either- it felt claggy”
“It doesnt have a fragrance”
Squalane Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squalane Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
