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Squalane Oil

Fail

The top 5 products take 100% of clicks, so Squalane Oil is a Fail.

Flapen Score
31
31 / 100
Ranks 2,417 of 2,481 Beauty niches · −16 vs the category median of 47
Market size
£72K/yr76K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 9 sellers

Flapen Score

Squalane Oil against its category

The dotted line is the Beauty average. Past it, Squalane Oil is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squalane Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Squalane Oil 76K times last year and spent an estimated £72K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
10.2%
Market size, estimated
£72Ka year
Peak month
January4.5× the quietest month
Top search term
squalane oil41K searches a year

02 · Price

A sale here is worth £9.36.

Listings sell for £9.36 on average, from £6.51 to £12.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At £9.36 that is £14K to £19K a year per listing.

Average price
£9.36under the $15 to $100 sweet spot
Price range
£6.51–£12.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #340 within Body. It carries 2,450 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#340in Body
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,450per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Squalane Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 222%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Squalane Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Squalane Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squalane oil41K/yr
  • squalane13K/yr
  • the ordinary squalane oil6K/yr
  • the ordinary squalane7K/yr
  • squalene4K/yr
  • squalane oil for face4K/yr
  • ordinary squalane2K/yr

Reviews and returns

What reviews say buyers love and hate about Squalane Oil

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Cleansing”
13%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction to the serum”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Squalane Oil questions

Answered from the same tracked data.