squalane oil
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,450.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.36avg listing price — sweet spot $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£72K£72K/yr · 76K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.51–£12.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, squalane oil is a £72K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
squalane oil market data
- Units sold / yr
- 8K–10K
- avg 1,500–2,000/product
- Revenue / yr
- £75K–£94K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #340
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.5%
- Avg brand age
- 49 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The Ordinary73%
- Ellipsis Labs22%
- Minimalist5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 49 weeks — -1.8% search growth over the last 90 days.Top squalane oil search terms
- squalane oil41K/yr
- squalane13K/yr
- the ordinary squalane oil6K/yr
- the ordinary squalane7K/yr
- squalene4K/yr
- squalane oil for face4K/yr
- ordinary squalane2K/yr
Top squalane oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml
The Ordinary£7.994.6★4,806 rev
Squalane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml
Ellipsis Labs£6.514.5★1,153 rev
Minimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml
Minimalist£10.584.6★1,785 rev
The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml
The Ordinary£12.364.8★2,057 rev
Newest
by launch dateMinimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml
Minimalist£10.581,785 rev
The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml
The Ordinary£12.362,057 rev
Squalane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml
Ellipsis Labs£6.511,153 rev
The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml
The Ordinary£7.994,806 rev
Trending
90-day click momentumSqualane Oil by Ellipsis Labs 100% Natural Olive derived Squalane Oil a Deep Moisturiser for targeting Dry Skin with Anti-Ageing Properties 30ml
Ellipsis Labs£6.514.5★
The Ordinary 100% Plant-Derived Squalane for Skin and Hair Lightweight Hydration and Moisture Barrier Support 30ml
The Ordinary£7.994.6★
The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml
The Ordinary£12.364.8★
Minimalist Squalane 100% (Plant Derived) Face Oil for Moisturization | Improves Skin Hydration & Reduces Fine Lines | Restores Suppleness Firmness & Elasticity of Skin | 1 Fl Oz / 30 ml
Minimalist£10.584.6★
What buyers say about squalane oil
What buyers praise and complain about, mined from review topics.What buyers love
“It does clean my face”
“Great for dry skin”
“Great for all skin types”
“Saves my skin when dry”
“my skin feels very soft”
“Great affordable cleanser”
“Good quality cheap squalane”
“easily absorbs”
“did not cause irritation”
“lightweight”
What buyers complain about
“Allergic reaction to the serum”
“Stays oily though”
“Doesn't work”
“I didnt like the way it felt on my face either- it felt claggy”
“It doesnt have a fragrance”
“I feel like it didnt actually clean my face at all”
“not the right texture for me”
“It has a sort of thick oily texture”
“unfortunately it just didn't suit my skin”
“doesnt lather up too much”
Top return reasons
Common questions
- Is squalane oil profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 4 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (31/100).
- How competitive is the squalane oil niche?
- 3 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in squalane oil?
- Top complaints mined from reviews: Allergies, Oily/Greasy, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the squalane oil niche?
- Listings span £6.51–£12.36; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 2,450 reviews — the moat a new listing must climb.