spray wax for hair
Worth a lookShows low returns (0.1%), but a small market ($89K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.33avg listing price — sweet spot $15–$100
Price range
Good£2.68–£33.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,238.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Market size
Bad£89K£89K/yr · 103K searches
According to Flapen's Amazon United Kingdom niche tracking, spray wax for hair is a £89K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
spray wax for hair market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £67K–£80K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 71%
- Out of stock
- 3.5%
- Avg brand age
- 60 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
137
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
10%
- Goldwell61%
- Fudge8%
- Matrix6%
- KMS6%
- OSiS+5%
- TIGI4%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — -1.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top spray wax for hair search terms
- goldwell32K/yr
- spray wax for hair20K/yr
- goldwell hair products21K/yr
- hair wax spray9K/yr
- wax spray hair7K/yr
- spray hair wax6K/yr
- dry wax spray for hair5K/yr
- goldwell dualsenses2K/yr
Top spray wax for hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goldwell StyleSign Dry Spray Wax For All Hair Types High Shine & Flexible Hold Humidity & Frizz Resistance up to 72h Vegan 150ml
Goldwell£11.814.5★470 rev
Matrix Builder Wax Styling Hair Spray For Controlling And Finishing Satin-Matte Finish Medium Control 150ml
Matrix£11.514.5★243 rev
KMS HairPlay Dry Wax For All Hair Types Flexible Texture & Matte Finish Vegan & PETA Approved 150ml
KMS£14.754.5★884 rev
Goldwell Dualsenses Just Smooth 6 Effects Serum For Unruly & Frizzy Hair Anti-Frizz & Humidity Control 100ml
Goldwell£12.854.5★1,549 rev
Goldwell Dualsenses Rich Repair 6 Effects Serum For Dry to Damaged Hair Anti-Breakage and Shine 100ml
Goldwell£11.844.4★2,932 rev
Newest
by launch date
Schwarzkopf Texturising Spray Aloe Vera 150ml Hair Styling for Natural Waves and Volume Styling Spray for All Hair Types with Aloe Vera & Niacinamide Vegan Formula*
Schwarzkopf£2.6876 rev
Goldwell StyleSign Smoothing Serum Spray For All Hair Types Heat Protection & Silky Finish Humidity & Frizz Resistance up to 72h Vegan 100ml
Goldwell£11.50320 rev
Goldwell StyleSign Everyday Blow-Dry Spray For Fine to Medium Hair Heat Protection Humidity & Frizz Resistance up to 72h Vegan 200ml
Goldwell£12.70135 rev
Goldwell StyleSign Dry Spray Wax For All Hair Types High Shine & Flexible Hold Humidity & Frizz Resistance up to 72h Vegan 150ml
Goldwell£11.81470 rev
Goldwell StyleSign Roughman Texturizing Paste For Medium to Coarse Hair Matte Finish & Strong Hold Humidity & Frizz Resistance up to 72h Vegan 100ml
Goldwell£10.88554 rev
Trending
90-day click momentumSchwarzkopf Texturising Spray Aloe Vera 150ml Hair Styling for Natural Waves and Volume Styling Spray for All Hair Types with Aloe Vera & Niacinamide Vegan Formula*
Schwarzkopf£2.683.9★
COLOR WOW Style on Steroids Performance Enhancing Texture Spray for Long-Lasting Volume Style Hold and Curl Support Without Dulling or Stickiness 250ml
COLOR WOW£20.284.3★
Eleven Australia 1674-02876 Beauty Care Dry Finish Wax Spray 200 ml for Adults Made for Long-Lasting Everyday Fragrance wear 200 ml
ELEVEN AUSTRALIA£21.024.7★
Fudge Professional Texture Spray Volumizing All-Day Hold Natural Finish 250 ml
Fudge£8.924.6★
Goldwell Dualsenses Rich Repair 6 Effects Serum For Dry to Damaged Hair Anti-Breakage and Shine 100ml
Goldwell£11.844.4★
What buyers say about spray wax for hair
What buyers praise and complain about, mined from review topics.What buyers love
“the smell is beautiful”
“As expected this is really good stuff and very effective”
“Good value for money”
“Love this hairspray its the only one that holds my style”
“Gives the hair body and staying power”
“Makes hair feel amazing”
“Texture lovely”
“Does exactly what it says”
“Adds shine”
“Easy to use”
What buyers complain about
“Very expensive”
“It didn't work as it says”
“then ruffle your hair with your fingers”
“Knackered pump”
“Didnt really do very much to my hair”
“The smell is quite sickly”
“Bit sticky after use”
“Couldnt use it as the dispenser was faulty”
“My hair looked so greasy”
“Not the best”
Top return reasons
Common questions
- Is spray wax for hair profitable to sell on Amazon United Kingdom?
- The niche generates £89K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the spray wax for hair niche?
- 12 brands and 137 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in spray wax for hair?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Hair Related. The return rate is 0.1%.
- When does demand for spray wax for hair peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the spray wax for hair niche?
- Listings span £2.68–£33.42; the average listing price is £13.33 (sweet spot $15–$100). The average incumbent carries 1,238 reviews — the moat a new listing must climb.