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Spray Tan Kit

Spray Tan Kit shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 11% of 2,481 Beauty niches · +10 vs the category median of 47

Market size 5Growth 57Conversion 6Competition 63Returns 100Price range 50Avg price 90Brand share 71Review moat 78Quality gap 99
This niche Category average · 2,481 niches

Is Spray Tan Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spray Tan Kit is a £19K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 57/100.

Spray Tan Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +30.5% over the last 90 days and 0.5% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr500
Search volume / yr+30.5%73K
Conversion rate0.5%
Avg price£57.53

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers21 · 48
Top-5 product click share47%
Open market38%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement76%
New entrants (1y)1· 0 succeeded
Avg rating3.6★
Avg reviews432

Top Spray Tan Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£778£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 rising

Sellers

48

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

47%

Top 20: 95%

Open market

32%

  • LA Tanning Company18%
  • Ysislybin15%
  • MINETAN BODY.SKIN13%
  • Aura11%
  • Generic6%
  • Tanologist5%

Spray Tan Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR0.5%Products25Brands21Top 5 Brands62%OOS Rate32.1%Rating3.6★Reviews432Avg BSR#568
3K2KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×

Top Spray Tan Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spray tan machine47K/yr
  • spray tan machine and tent kit10K/yr
  • spray tan gun7K/yr
  • spray tan kit10K/yr

What reviews say buyers love and hate about Spray Tan Kit

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall15%

Great product

Color14%

Good colour

Ease Of Use10%

Easy to use

Smell10%

Smells good too

Brightness/Shine/Glow9%

leaves a nice glow

What buyers complain about

72% of reviews
Smell16%

It smells like mosquito spray

Color13%

fake tans that make me look orange

Advertised Vs Actual Product9%

Misleading

Leak-Proof7%

Leaks

Quality-Overall6%

No better than the rest

Spray Tan Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Compatibility-Overall
14%
3Defective Material/Parts
12%
4Leak-Proof
10%
5Advertised Vs Actual Product
6%

Common Spray Tan Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spray Tan Kit 57/100 on Amazon United Kingdom — Worth a look. The niche generates £19K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +30.5% over the last 90 days.
Search demand for Spray Tan Kit on Amazon United Kingdom peaks in Apr–May–Jun, where the busiest month runs 2.4× the quietest.