spray tan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+52.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,975.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£6.74avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 134K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.62–£12.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spray tan is a £70K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
spray tan market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- £67K–£84K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.6%
- Avg brand age
- 57 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Garnier68%
- ST. MORIZ15%
- St.Tropez8%
- Avon6%
- Bondi Sands3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×
Top spray tan search terms
- spray tan47K/yr
- tanning spray13K/yr
- fake tan spray14K/yr
- tanning mist12K/yr
- tan spray8K/yr
- instant tan spray5K/yr
- garnier spray tan mist5K/yr
- ambre solaire tan mist4K/yr
- self tan spray4K/yr
- garnier natural bronzer3K/yr
Top spray tan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier Ambre Solaire Fake Tan Natural Bronzer Quick Drying Medium Self Tan Body Mist Streak Free Fake Tan Lasts Up to 1 week Vegan Formula Radient Glow For All Skin Types 150ml (Pack of 1)
Garnier£5.994.3★4,023 rev
Garnier Ambre Solaire Fake Tan Natural Bronzer Quick Drying Dark Self Tan Body Mist Intense & Streak Free Fake Tan Lasts Up to 1 week Vegan Formula Radient Glow For All Skin Types 150ml
Garnier£6.034.4★4,896 rev
Garnier Ambre Solaire Self Tan (75ml) Natural Bronzer Quick Drying Dark Fake Tan Face Mist Intense & Streak Free Lasts Up to 1 week Vegan Formula Radiant Glow For All Skin Types
Garnier£5.434.4★4,896 rev
St Moriz Original Instant Tanning Mist in Medium | Fast Drying Vegan Fake Tan Mist | Instant Wash Off Guide Colour for a Golden Glow | Dermatologically Tested | Vegan | Cruelty Free | 150ml
ST. MORIZ£2.624.2★1,106 rev
Avon Enhance & Glow Airbrush Tanning Spray 150ml Sun-Kissed Glow Quick Drying Easy to Use Cruelty Free (Pack of 1)
Avon£4.964.3★1,860 rev
Newest
by launch date
Garnier Ambre Solaire Fake Tan SPF 50 Ideal Bronze Tanning Mist For Face & Body Tan Enhancing Invisible on All Skin Tones Quick Dry Water Resistant 0% Alcohol High UV Protection 150ml
Garnier£5.83106 rev
Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml
Garnier£7.842,842 rev
St Moriz Professional Instant 1 Hour Fast Tan Mist | With Aloe Vera & Vitamin E | Develops in 1-3 Hours | Express Vegan Fake Tan Spray & Body Mist | Dermatologically Tested & Cruelty Free | 150ml
ST. MORIZ£4.96217 rev
St Moriz Advanced Instant Tanning Face Mist with Aloe Vera & Vitamin E Fast Drying Vegan Fake Tan Medium (150ml)
ST. MORIZ£6.85794 rev
St.Tropez Self Tan Purity Vitamins Bronzing Body Mist Clear Tanning Water Streak-Free Finish Vitamin C & D Vegan Natural & Cruelty Free 200 ml
St.Tropez£12.981,048 rev
Trending
90-day click momentumGarnier Ambre Solaire Fake Tan SPF 50 Ideal Bronze Tanning Mist For Face & Body Tan Enhancing Invisible on All Skin Tones Quick Dry Water Resistant 0% Alcohol High UV Protection 150ml
Garnier£5.834.0★
St.Tropez Self Tan Purity Vitamins Bronzing Body Mist Clear Tanning Water Streak-Free Finish Vitamin C & D Vegan Natural & Cruelty Free 200 ml
St.Tropez£12.984.2★
Avon Enhance & Glow Airbrush Tanning Spray 150ml Sun-Kissed Glow Quick Drying Easy to Use Cruelty Free (Pack of 1)
Avon£4.964.3★
Bondi Sands Liquid Gold Self-Tanning Dry Oil | Ultra Nourishing No Wash Off Formula Gives Skin a Long-Lasting Golden Tan Enriched with Argan Oil Vegan + Cruelty Coconut Scent | 150 mL/5.07 Oz
Bondi Sands£6.804.4★
Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml
Garnier£7.844.2★
What buyers say about spray tan
What buyers praise and complain about, mined from review topics.What buyers love
“Good Colour”
“Nice scent”
“Gives an amazing glow”
“Excellent product”
“Always use this best fake tan for my face, no clogging into skin, nice glow”
“Worth the money”
“So easy to use, doesnt streak”
“Easy to apply”
“It does what it says”
“Good coverage”
What buyers complain about
“Really weird colour too”
“This stuff stinks”
“Doesn't work”
“Waste of money”
“Misleading”
“Very small 80ml”
“Poor quality”
“on my neck and arms and its fantastic, its a bit sticky on the body my face dried up quick”
“It doesn't seem to moisturise at all”
“No GB instructions on this product”
Top return reasons
Common questions
- Is spray tan profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 12 tracked products. 90-day search growth is +52.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the spray tan niche?
- 5 brands and 102 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in spray tan?
- Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.0%.
- When does demand for spray tan peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.5× the quietest.
- What does it cost to enter the spray tan niche?
- Listings span £2.62–£12.98; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 2,975 reviews — the moat a new listing must climb.