Spray Tan
brand-locked demand (top 5 brands take 100% of clicks) — Spray Tan doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Spray Tan profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spray Tan is a £70K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 45/100.
Spray Tan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +52.1% over the last 90 days and 7.7% of searches end in a purchase.
£70K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 12 products
Top Spray Tan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier Ambre Solaire Fake Tan Natural Bronzer Quick Drying Medium Self Tan Body Mist Streak Free Fake Tan Lasts Up to 1 week Vegan Formula Radient Glow For All Skin Types 150ml (Pack of 1)
- Price
- £5.99
- Rating
- 4.3/5
- Reviews
- 4,023
- Age
- 18y ago
Garnier Ambre Solaire Fake Tan Natural Bronzer Quick Drying Dark Self Tan Body Mist Intense & Streak Free Fake Tan Lasts Up to 1 week Vegan Formula Radient Glow For All Skin Types 150ml
- Price
- £6.03
- Rating
- 4.4/5
- Reviews
- 4,896
- Age
- 17y ago
Garnier Ambre Solaire Self Tan (75ml) Natural Bronzer Quick Drying Dark Fake Tan Face Mist Intense & Streak Free Lasts Up to 1 week Vegan Formula Radiant Glow For All Skin Types
- Price
- £5.43
- Rating
- 4.4/5
- Reviews
- 4,896
- Age
- 18y ago
St Moriz Original Instant Tanning Mist in Medium | Fast Drying Vegan Fake Tan Mist | Instant Wash Off Guide Colour for a Golden Glow | Dermatologically Tested | Vegan | Cruelty Free | 150ml
- Price
- £2.62
- Rating
- 4.2/5
- Reviews
- 1,106
- Age
- 10y ago
Avon Enhance & Glow Airbrush Tanning Spray 150ml Sun-Kissed Glow Quick Drying Easy to Use Cruelty Free (Pack of 1)
- Price
- £4.96
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 12y ago
Trending
90-day click momentum
Garnier Ambre Solaire Fake Tan SPF 50 Ideal Bronze Tanning Mist For Face & Body Tan Enhancing Invisible on All Skin Tones Quick Dry Water Resistant 0% Alcohol High UV Protection 150ml
- Price
- £5.83
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 2y ago
St.Tropez Self Tan Purity Vitamins Bronzing Body Mist Clear Tanning Water Streak-Free Finish Vitamin C & D Vegan Natural & Cruelty Free 200 ml
- Price
- £12.98
- Rating
- 4.2/5
- Reviews
- 1,048
- Age
- 6y ago
Avon Enhance & Glow Airbrush Tanning Spray 150ml Sun-Kissed Glow Quick Drying Easy to Use Cruelty Free (Pack of 1)
- Price
- £4.96
- Rating
- 4.3/5
- Reviews
- 1,860
- Age
- 12y ago
Bondi Sands Liquid Gold Self-Tanning Dry Oil | Ultra Nourishing No Wash Off Formula Gives Skin a Long-Lasting Golden Tan Enriched with Argan Oil Vegan + Cruelty Coconut Scent | 150 mL/5.07 Oz
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 4,805
- Age
- 10y ago
Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml
- Price
- £7.84
- Rating
- 4.2/5
- Reviews
- 2,842
- Age
- 3y ago
Newest
by launch dateGarnier Ambre Solaire Fake Tan SPF 50 Ideal Bronze Tanning Mist For Face & Body Tan Enhancing Invisible on All Skin Tones Quick Dry Water Resistant 0% Alcohol High UV Protection 150ml
- Price
- £5.83
- Rating
- 4.0/5
- Reviews
- 106
- Age
- 2y ago
Garnier Ambre Solaire Fake Tan Tanning Drops Natural Bronzer Self Tan Drops for Face with Hyaluronic Acid & Coconut Water Gradual & Natural Looking Tan Vegan Formula 30ml
- Price
- £7.84
- Rating
- 4.2/5
- Reviews
- 2,842
- Age
- 3y ago
St Moriz Professional Instant 1 Hour Fast Tan Mist | With Aloe Vera & Vitamin E | Develops in 1-3 Hours | Express Vegan Fake Tan Spray & Body Mist | Dermatologically Tested & Cruelty Free | 150ml
- Price
- £4.96
- Rating
- 3.9/5
- Reviews
- 217
- Age
- 5y ago
St Moriz Advanced Instant Tanning Face Mist with Aloe Vera & Vitamin E Fast Drying Vegan Fake Tan Medium (150ml)
- Price
- £6.85
- Rating
- 4.3/5
- Reviews
- 794
- Age
- 5y ago
St.Tropez Self Tan Purity Vitamins Bronzing Body Mist Clear Tanning Water Streak-Free Finish Vitamin C & D Vegan Natural & Cruelty Free 200 ml
- Price
- £12.98
- Rating
- 4.2/5
- Reviews
- 1,048
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Garnier68%
- ST. MORIZ15%
- St.Tropez8%
- Avon6%
- Bondi Sands3%
Spray Tan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×
Top Spray Tan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spray tan47K/yr
- tanning spray13K/yr
- fake tan spray14K/yr
- tanning mist12K/yr
- tan spray8K/yr
- instant tan spray5K/yr
- garnier spray tan mist5K/yr
- ambre solaire tan mist4K/yr
- self tan spray4K/yr
- garnier natural bronzer3K/yr
What reviews say buyers love and hate about Spray Tan
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good Colour”
“Nice scent”
“Gives an amazing glow”
“Excellent product”
“Always use this best fake tan for my face, no clogging into skin, nice glow”
What buyers complain about
66% of reviews“Really weird colour too”
“This stuff stinks”
“Doesn't work”
“Waste of money”
“Misleading”
Spray Tan return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Spray Tan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
