Spray Tan
FailThe top 5 brands take 100% of clicks, so Spray Tan is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £70K/yr134K searches / yr
- 90-day growth
- +52.1%search demand this quarter
- Competition
- 75%top-5 click share · 5 brands · 102 sellers
Flapen Score
Spray Tan against its category
The dotted line is the Beauty average. Past it, Spray Tan is stronger. Inside it, weaker.
Market
The Spray Tan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spray Tan 134K times last year and spent an estimated £70K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- +52.1%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £70Ka year
- Peak month
- May3.5× the quietest month
- Top search term
- spray tan47K searches a year
02 · Price
A sale here is worth £6.74.
Listings sell for £6.74 on average, from £2.62 to £12.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £6.74 that is £5K to £7K a year per listing.
- Average price
- £6.74under the $15 to $100 sweet spot
- Price range
- £2.62–£12.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #30 within Sun Care & Tanning. It carries 2,975 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #30in Sun Care & Tanning
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,975per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Spray Tan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Brand 168%
- Brand 215%
- Brand 38%
- Brand 46%
- Brand 53%
Demand
Spray Tan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×
Search terms
Top Spray Tan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spray tan47K/yr
- tanning spray13K/yr
- fake tan spray14K/yr
- tanning mist12K/yr
- tan spray8K/yr
- instant tan spray5K/yr
- garnier spray tan mist5K/yr
- ambre solaire tan mist4K/yr
- self tan spray4K/yr
- garnier natural bronzer3K/yr
Reviews and returns
What reviews say buyers love and hate about Spray Tan
We read the reviews and the return reasons for every product selling here.
“Really weird colour too”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cellulite Massager
£199K/yr+31.0%
Anti Chafing Stick
£446K/yr+174.2%
Mens Aftershave
£5.0M/yr+20.0%
Face Gems
£156K/yr+184.1%
England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spray Tan questions
Answered from the same tracked data.