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52

spray sunscreen

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 11Growth 98Conversion 84Competition 55Returns 100Price range 29Avg price 19Brand share 0Review moat 54Quality gap 38

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+235.7%

90-day search growth — must beat 0% to launch

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,332.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£4.15–£19.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£6.80

avg listing price — sweet spot $15–$100

Market size

Bad£45K

£45K/yr · 73K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, spray sunscreen is a £45K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

spray sunscreen market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
£54K–£68K
units × avg price
Conversion rate
9.2%
Avg BSR
#89
Page quality
0%
Prime
100%
Sponsored
71%
Out of stock
0.0%
Avg brand age
66 months
Avg seller age
154 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

178

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

0%

  • Garnier88%
  • Ambre Solaire12%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +235.7% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 5.7×

Top spray sunscreen search terms

  • ambre solaire32K/yr
  • garnier ambre solaire13K/yr
  • ambre solaire after sun12K/yr
  • garnier after sun9K/yr
  • amber solaire3K/yr
  • garnier after sun tan enhancer3K/yr
  • garnier after sun lotion1K/yr
All search terms

Top spray sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£5K20%£9K30%£14K40%£18K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about spray sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money11%

“as was not expensive”

Ease Of Use10%

“Easy to use”

Quality-Overall9%

“Good essential product”

Smell9%

“Amazing smell”

Ease Of Application8%

“Applies well”

Protection6%

“Excellent protection”

Suitability Combination Skin5%

“suitable for sensitive skin”

Advertised Vs Actual Product4%

“Just as described”

Moist/Dry4%

“The hydration is amazing”

Color3%

“Good colour”

What buyers complain about

Size-Overall6%

“Smaller bottle than expected”

Oily/Greasy6%

“Very greasy”

Value For Money6%

“A bit expensive”

Advertised Vs Actual Product5%

“Does not do what it says on the tin”

Color5%

“woke up looking about 5 shades darker with a suspiciously patchy back”

Smell5%

“it smells off”

Suitability Hot Weather4%

“Didn't make it sunny”

Allergies4%

“Have Allergies”

Moist/Dry3%

“Not if you want moisturising”

Adhesion/Stickiness2%

“like it says sand doesn't stick to it”

Top return reasons

Smell75%
Leak-Proof25%

Common questions

Is spray sunscreen profitable to sell on Amazon United Kingdom?
The niche generates £45K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +235.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the spray sunscreen niche?
2 brands and 178 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in spray sunscreen?
Top complaints mined from reviews: Size-Overall, Oily/Greasy, Value For Money. The return rate is 0.0%.
When does demand for spray sunscreen peak?
Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 5.7× the quietest.
What does it cost to enter the spray sunscreen niche?
Listings span £4.15–£19.39; the average listing price is £6.80 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.