Is spray moisturiser profitable to sell on Amazon United Kingdom?

The niche generates £74K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +93.1%. Flapen's verdict: Skip it (42/100).

How competitive is the spray moisturiser niche?

6 brands and 82 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in spray moisturiser?

Top complaints mined from reviews: Smell, Oily/Greasy, Ease Of Use. The return rate is 0.1%.

When does demand for spray moisturiser peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the spray moisturiser niche?

Listings span £2.49–£10.75; the average listing price is £5.96 (sweet spot $15–$100). The average incumbent carries 1,783 reviews — the moat a new listing must climb.

spray moisturiser

Skip it

Prices mostly outside the sweet spot ($2.49–$10.75) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Great+93.1%

90-day search growth — must beat 0% to launch

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,782.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£74K

£74K/yr · 154K searches

Avg price

Bad£5.96

avg listing price — sweet spot $15–$100

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad£2.49–£10.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, spray moisturiser is a £74K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

spray moisturiser market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £119K–£149K; units × avg price
Conversion rate: 8.0%
Avg BSR: #250
Page quality: 0%
Prime: 70%
Sponsored: 70%
Out of stock: 7.0%
Avg brand age: 56 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Aveeno53%
E4522%
Sure14%
Vaseline6%
SANCTUARY2%
Dove2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +93.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×

Open Trend

Top spray moisturiser search terms

spray moisturiser body27K/yr +79.8%10.5% conv.
e45 spray moisturiser13K/yr +167.4%7.5% conv.
spray moisturiser16K/yr +80.0%7.9% conv.
aveeno spray moisturiser11K/yr +192.8%12.1% conv.
moisturiser spray11K/yr +75.4%7.6% conv.
e45 spray8K/yr +158.5%5.6% conv.
spray body lotion8K/yr +23.4%3.2% conv.
aveeno spray7K/yr +100.4%11.2% conv.
body moisturiser spray7K/yr +79.9%8.6% conv.
body spray moisturiser7K/yr +25.8%1.8% conv.

All search terms

Top spray moisturiser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Daily Moisturising After-Shower Mist Formulated With Oats Suitable For Sensitive Skin Non-Greasy Fast Absorbing Spray Locks In Moisture 48h 200ml

Aveeno£4.584.6★4,600 rev

E45 Hydrating Lotion Spray 200ml Normal to Dry Skin - Fast Absorbing Moisturiser for Soft Skin and Lasting Hydration - Daily Lotion for Dry Sensitive Skin Suitable for Eczema Prone Skin

E45£4.024.7★1,431 rev

Vaseline Intensive Care Cocoa Radiant Spray Moisturiser with Vaseline jelly for very dry skin 190 ml

Sure£3.034.6★1,248 rev

Aveeno Skin Relief Body Oil Spray With Oat Oil & Jojoba Oil Suitable For Sensitive Skin Instantly Nourishes Very Dry Sensitive Skin Suitable for a Massage 200ml

Aveeno£5.184.7★5,121 rev

E45 HydroCell Glow Body Lotion Serum Spray Moisturiser with Vitamin C 200ml

E45£10.754.2★18 rev

Newest

by launch date

E45 HydroCell Glow Body Lotion Serum Spray Moisturiser with Vitamin C 200ml

E45£10.7518 rev

2mo ago

Sanctuary Spa Body Moisture Spray No Mineral Oil Cruelty Free and Vegan Body Spray Moisturiser 150 ml

SANCTUARY£4.58989 rev

4y ago

Aveeno Skin Relief Body Oil Spray With Oat Oil & Jojoba Oil Suitable For Sensitive Skin Instantly Nourishes Very Dry Sensitive Skin Suitable for a Massage 200ml

Aveeno£5.185,121 rev

4y ago

E45 Hydrating Lotion Spray 200ml Normal to Dry Skin - Fast Absorbing Moisturiser for Soft Skin and Lasting Hydration - Daily Lotion for Dry Sensitive Skin Suitable for Eczema Prone Skin

E45£4.021,431 rev

8y ago

Aveeno Moisturising After Shower Spray 200 ml

Aveeno£8.6893 rev

8y ago

What buyers say about spray moisturiser

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“smells divine”

Moist/Dry13%

“deep hydration”

Quality-Overall10%

“Product is lovely”

Soft Feel8%

“Lovely and soft”

Ease Of Use6%

“Easy to use”

Value For Money5%

“Good value for money”

Suitability Dry Skin5%

“Good for dry skin”

Suitability Combination Skin4%

“Great for sensitive skin”

Absorbency4%

“absorbs well”

Ease Of Application3%

“The spray application makes it incredibly quick”

What buyers complain about

Smell9%

“Smells horrible”

Oily/Greasy8%

“bit greasy”

Ease Of Use8%

“Gets a bit difficult to use as it is running out”

Allergies7%

“allergic to it”

Suitability Dry Skin5%

“I have very dry skin”

Moist/Dry4%

“perhaps not as dry as my skin”

Jamming/Clogging3%

“read the reviews about getting clogged”

Functionality-Overall3%

“Useless item as pump dispenser to use the oil is faulty and doesnt work”

Leak-Proof3%

“The top of the bottle can leak a little so place the bottle on a mat”

Value For Money3%

“Now this is not necessarily the most expensive thing ever”

Top return reasons

Spray/Flow30%

Defective Material/Parts17%

Leak-Proof13%

Functionality-Overall13%

Advertised Vs Actual Product13%

Motor Power7%

Jamming/Clogging7%

Common questions

Is spray moisturiser profitable to sell on Amazon United Kingdom?: The niche generates £74K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +93.1%. Flapen's verdict: Skip it (42/100).
How competitive is the spray moisturiser niche?: 6 brands and 82 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in spray moisturiser?: Top complaints mined from reviews: Smell, Oily/Greasy, Ease Of Use. The return rate is 0.1%.
When does demand for spray moisturiser peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.4× the quietest.
What does it cost to enter the spray moisturiser niche?: Listings span £2.49–£10.75; the average listing price is £5.96 (sweet spot $15–$100). The average incumbent carries 1,783 reviews — the moat a new listing must climb.