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Spray Moisturiser

prices mostly outside the sweet spot ($2.49–$10.75) — Spray Moisturiser doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47

Market size 18Growth 88Conversion 79Competition 11Returns 100Price range 0Avg price 17Brand share 5Review moat 47Quality gap 32
This niche Category average · 2,481 niches

Is Spray Moisturiser profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spray Moisturiser is a £74K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 42/100.

Spray Moisturiser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +93.1% over the last 90 days and 8.0% of searches end in a purchase.

£74K

revenue / yr

Units sold / yr25K
Search volume / yr+93.1%154K
Conversion rate8.0%
Avg price£5.96

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 82
Top-5 product click share87%
Open market2%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement70%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,783

Top Spray Moisturiser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£15K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

82

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Aveeno53%
  • E4522%
  • Sure14%
  • Vaseline6%
  • SANCTUARY2%
  • Dove2%

Spray Moisturiser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume154KCVR8.0%Products10Brands6Top 5 Brands98%OOS Rate7.0%Rating4.6★Reviews1,783Avg BSR#250
7K5KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.4×

Top Spray Moisturiser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spray moisturiser body27K/yr
  • e45 spray moisturiser13K/yr
  • spray moisturiser16K/yr
  • aveeno spray moisturiser11K/yr
  • moisturiser spray11K/yr
  • e45 spray8K/yr
  • spray body lotion8K/yr
  • aveeno spray7K/yr
  • body moisturiser spray7K/yr
  • body spray moisturiser7K/yr

What reviews say buyers love and hate about Spray Moisturiser

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Smell21%

smells divine

Moist/Dry13%

deep hydration

Quality-Overall10%

Product is lovely

Soft Feel8%

Lovely and soft

Ease Of Use6%

Easy to use

What buyers complain about

52% of reviews
Smell9%

Smells horrible

Oily/Greasy8%

bit greasy

Ease Of Use8%

Gets a bit difficult to use as it is running out

Allergies7%

allergic to it

Suitability Dry Skin5%

I have very dry skin

Spray Moisturiser return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Spray/Flow
30%
2Defective Material/Parts
17%
3Leak-Proof
13%
4Functionality-Overall
13%
5Advertised Vs Actual Product
13%

Common Spray Moisturiser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spray Moisturiser 42/100 on Amazon United Kingdom — Skip it. The niche generates £74K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +93.1% over the last 90 days.
Search demand for Spray Moisturiser on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 2.4× the quietest.