Is Spot Stick profitable to sell on Amazon United Kingdom?

Flapen scores Spot Stick 32 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £47K a year across 6 tracked products. Search demand grew -24.3% in the last 90 days.

How competitive is the Spot Stick niche on Amazon United Kingdom?

5 brands and 57 sellers compete in Spot Stick on Amazon United Kingdom. The top 5 Spot Stick products take 96% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Spot Stick?

Spot Stick buyers on Amazon United Kingdom complain most about Functionality-Overall, Smell, and Size-Overall. An estimated 0.1% of orders come back.

When does demand for Spot Stick peak?

Search demand for Spot Stick on Amazon United Kingdom peaks in Nov–Dec, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Spot Stick niche?

Spot Stick sells for £4.41 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £2.03 to £7.84. The average product has 1,150 reviews, the count a new listing must catch up to.

Spot Stick

Fail

The top 5 brands take 100% of clicks, so Spot Stick is a Fail.

Flapen Score: 32
32 / 100Ranks 2,400 of 2,481 Beauty niches · −15 vs the category median of 47
Market size: £47K/yr61K searches / yr
90-day growth: -24.3%search demand this quarter
Competition: 96%top-5 click share · 5 brands · 57 sellers

Flapen Score

Spot Stick against its category

The dotted line is the Beauty average. Past it, Spot Stick is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Spot Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spot Stick 61K times last year and spent an estimated £47K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months: 61K
Growth, 90 days vs prior 90: -24.3%
Conversion, latest week: 17.4%
Market size, estimated: £47Ka year
Peak month: December3.2× the quietest month
Top search term: witch hazel stick19K searches a year

02 · Price

A sale here is worth £4.41.

Listings sell for £4.41 on average, from £2.03 to £7.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £4.41 that is £7K to £9K a year per listing.

Average price: £4.41under the $15 to $100 sweet spot
Price range: £2.03–£7.84
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 13K–15K
Units per listing a year: 1,500–2,000
Revenue per listing a year: £7K–£9K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #999 within Face. It carries 1,150 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #999in Face
Average rating: 4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews: 1,150per listing
Listings tracked: 6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Spot Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Brand 178%
Brand 28%
Brand 35%
Brand 44%
Brand 54%
Open — no brand owns it (0%)

Demand

Spot Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Spot Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

witch hazel stick19K/yr +7.0%20.4% conv.
witch stick10K/yr -16.1%21.1% conv.
blemish stick10K/yr -37.1%6.6% conv.
spot stick9K/yr -11.7%12.4% conv.
tea tree spot stick7K/yr -50.9%13.4% conv.
tea tree stick3K/yr +15.5%12.2% conv.
witch blemish stick4K/yr -78.0%20.8% conv.

Reviews and returns

What reviews say buyers love and hate about Spot Stick

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”

17%of negative reviews mention “Functionality-Overall”

0.1%of orders come back

“doesnt seem to be as effective as my old one”

A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Spot Stick questions

Answered from the same tracked data.

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