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Spot Stick

brand-locked demand (top 5 brands take 100% of clicks) — Spot Stick doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 2,400 of 2,481 Beauty niches · −15 vs the category median of 47

Market size 12Growth 13Conversion 98Competition 3Returns 100Price range 0Avg price 12Brand share 0Review moat 59Quality gap 47
This niche Category average · 2,481 niches

Is Spot Stick profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spot Stick is a £47K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Spot Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.3% over the last 90 days and 17.4% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr15K
Search volume / yr-24.3%61K
Conversion rate17.4%
Avg price£4.41

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 57
Top-5 product click share96%
Open market0%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement83%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,150

Top Spot Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£19K£28K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Witch78%
  • Dr. Organic8%
  • Boots5%
  • Australian Bodycare4%
  • Healthpoint4%
  • Open — no brand owns it (0%)

Spot Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR17.4%Products6Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,150Avg BSR#999
6K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Spot Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • witch hazel stick19K/yr
  • witch stick10K/yr
  • blemish stick10K/yr
  • spot stick9K/yr
  • tea tree spot stick7K/yr
  • tea tree stick3K/yr
  • witch blemish stick4K/yr

What reviews say buyers love and hate about Spot Stick

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall16%

Quality product

Value For Money15%

well worth the money

Efficiency13%

Very effective

Advertised Vs Actual Product13%

Item as described

Size-Overall9%

Fit for purpose

What buyers complain about

83% of reviews
Functionality-Overall17%

doesnt seem to be as effective as my old one

Smell13%

Doesnt smell as expected, wasnt effective

Size-Overall13%

there was one tube short in the order

Dispensing Mechanism7%

Roll top doesn't dispense the liquid very good

Color7%

Redness goes down after a few uses

Spot Stick return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
30%
2Leak-Proof
20%
3Dilute/Watery
20%
4Moist/Dry
20%
5Defective Material/Parts
10%

Common Spot Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spot Stick 32/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 6 tracked products. Search demand moved -24.3% over the last 90 days.
Search demand for Spot Stick on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.2× the quietest.