spot stick
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,149.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 61K searches
Avg price
Bad£4.41avg listing price — sweet spot $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.03–£7.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spot stick is a £47K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
spot stick market data
- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- £55K–£66K
- units × avg price
- Conversion rate
- 17.4%
- Avg BSR
- #999
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Witch78%
- Dr. Organic8%
- Boots5%
- Australian Bodycare4%
- Healthpoint4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top spot stick search terms
- witch hazel stick19K/yr
- witch stick10K/yr
- blemish stick10K/yr
- spot stick9K/yr
- tea tree spot stick7K/yr
- tea tree stick3K/yr
- witch blemish stick4K/yr
Top spot stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Witch SOS Blemish Stick fights bacteria works instantly reduces excess oil and blemishes. Vegan friendly. Packaging may vary exactly the same formula.
Witch£2.084.7★1,567 rev
Dr Organic Tea Tree Blemish Stick Minimise Spots & Reduce Redness For Acne Clear Skin Purifying Natural Vegan Cruelty-Free Paraben & SLS-Free Certified Organic 8ml Packaging may vary
Dr. Organic£4.384.3★1,091 rev
Witch Blemish Clearing Spot Gel with Salicylic Acid and Witch Hazel anti inflammatory reduces redness calms soothes and helps clear effected pores. 15ml
Witch£2.484.3★832 rev
Boots Tea Tree and Witch Hazel Spot Wand Day & Night
Boots£7.844.5★446 rev
Australian Bodycare Tea Tree Oil Spot Stick - Tea Tree Blemish Stick for Spots pimples Oily and Acne Prone Skin. Contains high Pharmaceutical Grade Australian Tea Tree Oil 9ml
Australian Bodycare£7.624.5★2,881 rev
Newest
by launch dateWitch Blemish Clearing Spot Gel with Salicylic Acid and Witch Hazel anti inflammatory reduces redness calms soothes and helps clear effected pores. 15ml
Witch£2.48832 rev
Healthpoint Derma V10 Blemish Stick Tea Tree And Witch Hazel For Clearer Skin Calming And Soothing Minimises Spots Pimples And Blemishes Reduces Redness For Acne Everyday Use Vegan Friendly
Healthpoint£2.0380 rev
Australian Bodycare Tea Tree Oil Spot Stick - Tea Tree Blemish Stick for Spots pimples Oily and Acne Prone Skin. Contains high Pharmaceutical Grade Australian Tea Tree Oil 9ml
Australian Bodycare£7.622,881 rev
Witch SOS Blemish Stick fights bacteria works instantly reduces excess oil and blemishes. Vegan friendly. Packaging may vary exactly the same formula.
Witch£2.081,567 rev
Dr Organic Tea Tree Blemish Stick Minimise Spots & Reduce Redness For Acne Clear Skin Purifying Natural Vegan Cruelty-Free Paraben & SLS-Free Certified Organic 8ml Packaging may vary
Dr. Organic£4.381,091 rev
Trending
90-day click momentumWitch SOS Blemish Stick fights bacteria works instantly reduces excess oil and blemishes. Vegan friendly. Packaging may vary exactly the same formula.
Witch£2.084.7★
Boots Tea Tree and Witch Hazel Spot Wand Day & Night
Boots£7.844.5★
Dr Organic Tea Tree Blemish Stick Minimise Spots & Reduce Redness For Acne Clear Skin Purifying Natural Vegan Cruelty-Free Paraben & SLS-Free Certified Organic 8ml Packaging may vary
Dr. Organic£4.384.3★
Witch Blemish Clearing Spot Gel with Salicylic Acid and Witch Hazel anti inflammatory reduces redness calms soothes and helps clear effected pores. 15ml
Witch£2.484.3★
Australian Bodycare Tea Tree Oil Spot Stick - Tea Tree Blemish Stick for Spots pimples Oily and Acne Prone Skin. Contains high Pharmaceutical Grade Australian Tea Tree Oil 9ml
Australian Bodycare£7.624.5★
What buyers say about spot stick
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product”
“well worth the money”
“Very effective”
“Item as described”
“Fit for purpose”
“Handy blemish stick”
“These do help oily skin”
“Always does a good job at drying out spots”
“Love the stick design”
“my go to for ingrown hairs”
What buyers complain about
“doesnt seem to be as effective as my old one”
“Doesnt smell as expected, wasnt effective”
“there was one tube short in the order”
“Roll top doesn't dispense the liquid very good”
“Redness goes down after a few uses”
“It made my acne worse”
“I haven't noticed improvements either”
“not too happy with the applicator”
“The rolling ball doesnt work so no tea tree oil comes out”
“Poor quality”
Top return reasons
Common questions
- Is spot stick profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 6 tracked products. 90-day search growth is -24.3%. Flapen's verdict: Skip it (32/100).
- How competitive is the spot stick niche?
- 5 brands and 57 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in spot stick?
- Top complaints mined from reviews: Functionality-Overall, Smell, Size-Overall. The return rate is 0.1%.
- When does demand for spot stick peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the spot stick niche?
- Listings span £2.03–£7.84; the average listing price is £4.41 (sweet spot $15–$100). The average incumbent carries 1,150 reviews — the moat a new listing must climb.