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Spot Face Wash

Fail

The top 5 brands take 100% of clicks, so Spot Face Wash is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£156K/yr123K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
66%top-5 click share · 3 brands · 83 sellers

Flapen Score

Spot Face Wash against its category

The dotted line is the Beauty average. Past it, Spot Face Wash is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spot Face Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spot Face Wash 123K times last year and spent an estimated £156K. All 3 brands take every click. Demand peaks in Aug–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 20.9% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
20.9%
Market size, estimated
£156Ka year
Peak month
August4.7× the quietest month
Top search term
clean and clear face wash43K searches a year

02 · Price

A sale here is worth £6.07.

Listings sell for £6.07 on average, from £1.95 to £13.12. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £6.07 that is £6K to £8K a year per listing.

Average price
£6.07under the $15 to $100 sweet spot
Price range
£1.95–£13.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #78 within Body. It carries 4,377 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#78in Body
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,377per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Spot Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 248%
  • Brand 32%

Demand

Spot Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Spot Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clean and clear face wash43K/yr
  • nip and fab teen10K/yr
  • nip and fab teen skin23K/yr
  • nip and fab cleanser7K/yr
  • nip fab teen6K/yr
  • teen face wash5K/yr
  • nip and fab face wash6K/yr
  • clean and clear exfoliating daily wash4K/yr
  • boys face wash5K/yr
  • face wash for teenage boys3K/yr

Reviews and returns

What reviews say buyers love and hate about Spot Face Wash

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Cleansing”
20%of negative reviews mention “Allergies”
0.1%of orders come back
“it does make my skin a bit itchy”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spot Face Wash questions

Answered from the same tracked data.