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Spot Cream

Fail

The top 5 brands take 97% of clicks, so Spot Cream is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£139K/yr89K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
88%top-5 click share · 6 brands · 59 sellers

Flapen Score

Spot Cream against its category

The dotted line is the Beauty average. Past it, Spot Cream is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spot Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spot Cream 89K times last year and spent an estimated £139K. The top 5 brands take 97% of clicks. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 18.7% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
18.7%
Market size, estimated
£139Ka year
Peak month
August2.0× the quietest month
Top search term
witch hazel gel38K searches a year

02 · Price

A sale here is worth £8.38.

Listings sell for £8.38 on average, from £2.25 to £19.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.38 that is £10K to £13K a year per listing.

Average price
£8.38under the $15 to $100 sweet spot
Price range
£2.25–£19.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Face. It carries 1,797 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#88in Face
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,797per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Spot Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

59

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 210%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Spot Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Spot Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witch hazel gel38K/yr
  • witch doctor gel11K/yr
  • spot remover11K/yr
  • spot gel9K/yr
  • clean and clear rapid gel9K/yr
  • witch doctor5K/yr
  • clean and clear spot gel3K/yr
  • witch hazel gel soothing gel4K/yr

Reviews and returns

What reviews say buyers love and hate about Spot Cream

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Allergies”
0.1%of orders come back
“Caused an allergic reaction”
A buyer, on “Allergies”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spot Cream questions

Answered from the same tracked data.