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38

spot

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 58Conversion 100Competition 0Returns 100Price range 0Avg price 26Brand share 0Review moat 15Quality gap 50

Conversion

Incredible21.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Good+32.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.11

avg listing price — sweet spot $15–$100

Review moat

Bad21,781

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£55K

£55K/yr · 28K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£6.91–£13.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, spot is a £55K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

spot market data

Units sold / yr
8K–10K
avg 1,500–2,000/product
Revenue / yr
£73K–£91K
units × avg price
Conversion rate
21.4%
Avg BSR
#21
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
24.6%
Avg brand age
25 months
Avg seller age
168 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Dots for Spots87%
  • Zebrlan6%
  • roselynboutique6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.5% search growth over the last 90 days.
15K10KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 18.5×

Top spot products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%£11K40%£22K60%£33K80%£44K1K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

What buyers say about spot

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“quality of the patches for the price is very good”

Value For Money18%

“Worth the money”

Symptom Reduction13%

“The patch really works well in reducing the pimples”

Size-Overall9%

“Also comes with lots of different sizes”

Adhesion/Stickiness6%

“Good adhesion”

Advertised Vs Actual Product6%

“100 times better than I expected”

Ease Of Use5%

“easy to use”

Durability5%

“Long lasting, dont fall off after five minutes, smells amazing and certainly does its job”

Efficiency4%

“It also worked really well”

Suitability Combination Skin4%

“blend into the skin nicely”

What buyers complain about

Functionality-Overall23%

“did not do their job”

Adhesion/Stickiness12%

“Doesn't stick and stay in place”

Value For Money8%

“Don't believe the hype, folks, as these are not worth your time or money”

Skin Health8%

“Useless unless the skin is broken”

Smell7%

“smells really chemically”

Quality-Overall7%

“Low quality”

Sensitivity-Overall4%

“my skin is very sensitive”

Ease Of Application4%

“Do not extract anything even when wore overnight”

Thickness4%

“not very thick”

Advertised Vs Actual Product2%

“I wish I had seen in the specifications that these have a tea tree scent as it isn't mentioned in the actual product description or seemingly even on the actual packaging”

Top return reasons

Functionality-Overall31%
Adhesion/Stickiness19%
Smell16%
Value For Money8%
Quality-Overall7%
Advertised Vs Actual Product5%
Defective Material/Parts5%
Flammable3%
Ingredients-Overall3%
Size-Overall3%

Common questions

Is spot profitable to sell on Amazon United Kingdom?
The niche generates £55K/yr across 4 tracked products. 90-day search growth is +32.5%. Flapen's verdict: Skip it (38/100).
How competitive is the spot niche?
3 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in spot?
Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.1%.
When does demand for spot peak?
Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 18.5× the quietest.
What does it cost to enter the spot niche?
Listings span £6.91–£13.96; the average listing price is £9.11 (sweet spot $15–$100). The average incumbent carries 21,781 reviews — the moat a new listing must climb.