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Spot

Fail

The top 5 products take 100% of clicks, so Spot is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£55K/yr28K searches / yr
90-day growth
+32.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Spot against its category

The dotted line is the Beauty average. Past it, Spot is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spot market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spot 28K times last year and spent an estimated £55K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 21.4% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved +32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+32.5%
Conversion, latest week
21.4%
Market size, estimated
£55Ka year
Peak month
September18.5× the quietest month
Top search term
dots for spots 120 pack22K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £6.91 to £13.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At £9.11 that is £14K to £18K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£6.91–£13.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.6% of listings are out of stock. The average listing ranks #21 within Face. It carries 21,781 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
24.6%
Average rank
#21in Face
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,781per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Spot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 26%
  • Brand 36%

Demand

Spot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 18.5×

Reviews and returns

What reviews say buyers love and hate about Spot

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“did not do their job”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spot questions

Answered from the same tracked data.