How competitive is the Sport Sunscreen niche on Amazon United Kingdom?

3 brands and 50 sellers compete in Sport Sunscreen on Amazon United Kingdom. The top 5 Sport Sunscreen products take 51% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Sport Sunscreen?

Sport Sunscreen buyers on Amazon United Kingdom complain most about Allergies, Value For Money, Texture/Consistency-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Sport Sunscreen niche?

Sport Sunscreen sells for £16.15 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.17–£33.84. The average incumbent carries 5,516 reviews — the moat a new listing must climb.

Sport Sunscreen

Sport Sunscreen shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

Top 3% of 2,481 Beauty niches · +16 vs the category median of 47

This niche Category average · 2,481 niches

Is Sport Sunscreen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sport Sunscreen is a £197K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.

Sport Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +226.0% over the last 90 days and 9.1% of searches end in a purchase.

£197K

revenue / yr

Units sold / yr15K

Search volume / yr+226.0%134K

Conversion rate9.1%

Avg price£16.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 50

Top-5 product click share51%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Top Sport Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ultrasun Extreme SPF50+ 150ml

Price: £19.95
Rating: 4.3/5
Reviews: 700
Age: 10y ago

Ultrasun Extreme SPF50+ 400ml

Price: £33.84
Rating: 4.2/5
Reviews: 427
Age: 10y ago

Ultrasun Extreme SPF50+ Sunscreen 100ml

Price: £15.38
Rating: 4.5/5
Reviews: 1,410
Age: 10y ago

Ultrasun Sports Gel SPF50 200ml

Price: £17.68
Rating: 4.6/5
Reviews: 633
Age: 7y ago

Neutrogena Ultra Sheer Broad Spectrum Sunscreen SPF 70 3 Ounce

Price: £11.74
Rating: 4.2/5
Reviews: 37,385
Age: 15y ago

Newest

by launch date

Neutrogena Ultra Sheer Invisible Fluid Sunscreen 24H Hydration SPF50 (1x 50ml) High Broad-Spectrum Protection Water Resistant & Non-Greasy Facial Sunscreen For All Skin Types For Daily Use

Price: £10.78
Rating: 4.3/5
Reviews: 57
Age: 7mo ago

Neutrogena Ultra Sheer Invisible Hydrating Lotion Sunscreen SPF50 (1x 200ml) Non-Greasy Fast Absorbing Moisturising Sunscreen Very Water & Sweat Resistant UV Protection Suitable for All Skin Types

Price: £12.55
Rating: 4.0/5
Reviews: 48
Age: 7mo ago

Neutrogena Ultra Sheer Invisible Hydrating Lotion Sunscreen SPF30 (1x 200ml) Non-Greasy Fast Absorbing Moisturising Sunscreen Very Water & Sweat Resistant UV Protection Suitable for All Skin Types

Price: £12.93
Rating: 4.4/5
Reviews: 58
Age: 7mo ago

Ultrasun Body Tan Activator SPF50 200ml

Price: £19.10
Rating: 4.0/5
Reviews: 29
Age: 10mo ago

Ultrasun Family SPF50 Wet Skin Spray Sunscreen 200ml

Price: £19.90
Rating: 4.2/5
Reviews: 14
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 98%

Open market

ultrasun69%
Neutrogena29%
COSRX1%

Sport Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume134KCVR9.1%Products22Brands3Top 5 Brands100%OOS Rate2.6%Rating4.3★Reviews5,516Avg BSR#136

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.7×

Top Sport Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ultrasun spf 5057K/yr +424.2%11.0% conv.
neutrogena sunscreen25K/yr +165.7%5.0% conv.
factor 70 sun cream6K/yr +233.7%4.3% conv.
sport sunscreen4K/yr +388.7%0.8% conv.
neutrogena sunscreen spf 507K/yr +71.8%4.2% conv.
ultrasun 505K/yr +231.8%12.6% conv.
neutrogena spf6K/yr +56.8%4.5% conv.
spf 704K/yr +223.4%2.4% conv.
sports sunscreen5K/yr +29.8%1.9% conv.
ultra sun spf 504K/yr +191.1%10.0% conv.

What reviews say buyers love and hate about Sport Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

60% of reviews

Quality-Overall10%

“feels like a good quality body lotion”

Suitability Combination Skin10%

“Nice texture and feel on the skin”

Weight Light8%

“Lightweight and skin friendly”

Moist/Dry6%

“Lovely and hydrating”

Protection5%

“Good Protection”

What buyers complain about

47% of reviews

Allergies9%

“Causes my skin to go red”

Value For Money8%

“waste of money”

Texture/Consistency-Overall7%

“the texture was horrible”

Skin Health4%

“my skin reacts badly to this”

Oily/Greasy4%

“Very heavy and greasy on the skin”

Sport Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Texture/Consistency-Overall

14%

2Defective Material/Parts

3Functionality-Overall

4Size-Overall

5Value For Money

Common Sport Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sport Sunscreen 63/100 on Amazon United Kingdom — Worth a look. The niche generates £197K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +226.0% over the last 90 days.