sport sunscreen
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+226.0%90-day search growth — must beat 0% to launch
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.15avg listing price — sweet spot $15–$100
Price range
Great£9.17–£33.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay£197K£197K/yr · 134K searches
Review moat
Bad5,515.91avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sport sunscreen is a £197K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sport sunscreen market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £202K–£242K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 2.6%
- Avg brand age
- 52 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
0%
- ultrasun69%
- Neutrogena29%
- COSRX1%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +226.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.7×
Top sport sunscreen search terms
- ultrasun spf 5057K/yr
- neutrogena sunscreen25K/yr
- factor 70 sun cream6K/yr
- sport sunscreen4K/yr
- neutrogena sunscreen spf 507K/yr
- ultrasun 505K/yr
- neutrogena spf6K/yr
- spf 704K/yr
- sports sunscreen5K/yr
- ultra sun spf 504K/yr
Top sport sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ultrasun Extreme SPF50+ 150ml
ultrasun£19.954.3★700 rev
Ultrasun Extreme SPF50+ 400ml
ultrasun£33.844.2★427 rev
Ultrasun Extreme SPF50+ Sunscreen 100ml
ultrasun£15.384.5★1,410 rev
Ultrasun Sports Gel SPF50 200ml
ultrasun£17.684.6★633 rev
Neutrogena Ultra Sheer Broad Spectrum Sunscreen SPF 70 3 Ounce
Neutrogena£11.744.2★37,385 rev
Newest
by launch date
Neutrogena Ultra Sheer Invisible Fluid Sunscreen 24H Hydration SPF50 (1x 50ml) High Broad-Spectrum Protection Water Resistant & Non-Greasy Facial Sunscreen For All Skin Types For Daily Use
Neutrogena£10.7857 rev
Neutrogena Ultra Sheer Invisible Hydrating Lotion Sunscreen SPF50 (1x 200ml) Non-Greasy Fast Absorbing Moisturising Sunscreen Very Water & Sweat Resistant UV Protection Suitable for All Skin Types
Neutrogena£12.5548 rev
Neutrogena Ultra Sheer Invisible Hydrating Lotion Sunscreen SPF30 (1x 200ml) Non-Greasy Fast Absorbing Moisturising Sunscreen Very Water & Sweat Resistant UV Protection Suitable for All Skin Types
Neutrogena£12.9358 rev
Ultrasun Body Tan Activator SPF50 200ml
ultrasun£19.1029 rev
Ultrasun Family SPF50 Wet Skin Spray Sunscreen 200ml
ultrasun£19.9014 rev
Trending
90-day click momentumUltrasun Body Tan Activator SPF50 200ml
ultrasun£19.104.0★
Neutrogena Ultra Sheer Invisible Fluid Sunscreen 24H Hydration SPF50 (1x 50ml) High Broad-Spectrum Protection Water Resistant & Non-Greasy Facial Sunscreen For All Skin Types For Daily Use
Neutrogena£10.784.3★
Neutrogena Ultra Sheer Invisible Hydrating Lotion Sunscreen SPF50 (1x 200ml) Non-Greasy Fast Absorbing Moisturising Sunscreen Very Water & Sweat Resistant UV Protection Suitable for All Skin Types
Neutrogena£12.554.0★
Neutrogena Ultra Sheer Invisible Hydrating Lotion Sunscreen SPF30 (1x 200ml) Non-Greasy Fast Absorbing Moisturising Sunscreen Very Water & Sweat Resistant UV Protection Suitable for All Skin Types
Neutrogena£12.934.4★
Ultrasun Kids SPF50 150ml
ultrasun£18.834.1★
What buyers say about sport sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“feels like a good quality body lotion”
“Nice texture and feel on the skin”
“Lightweight and skin friendly”
“Lovely and hydrating”
“Good Protection”
“Easily absorbed”
“Also smells really nice”
“Excellent value”
“Easy to apply”
“I have normal to dry skin”
What buyers complain about
“Causes my skin to go red”
“waste of money”
“the texture was horrible”
“my skin reacts badly to this”
“Very heavy and greasy on the skin”
“Unfortunately, it's astringent/ drying, and makes pores/ fine lines/ dry patches more obvious”
“even though it has a thick consistency from the tube”
“It doesn't make you feel sticky”
“I have quite sensitive skin”
“greasy sunscreen used to be”
Top return reasons
Common questions
- Is sport sunscreen profitable to sell on Amazon United Kingdom?
- The niche generates £197K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +226.0%. Flapen's verdict: Worth a look (63/100).
- How competitive is the sport sunscreen niche?
- 3 brands and 50 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sport sunscreen?
- Top complaints mined from reviews: Allergies, Value For Money, Texture/Consistency-Overall. The return rate is 0.2%.
- When does demand for sport sunscreen peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 10.7× the quietest.
- What does it cost to enter the sport sunscreen niche?
- Listings span £9.17–£33.84; the average listing price is £16.15 (sweet spot $15–$100). The average incumbent carries 5,516 reviews — the moat a new listing must climb.