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Spoolies

Fail

Prices span $2.25–$8.40, mostly outside the sweet spot, so Spoolies is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£340K/yr499K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
62%top-5 click share · 15 brands · 18 sellers

Flapen Score

Spoolies against its category

The dotted line is the Beauty average. Past it, Spoolies is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spoolies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spoolies 499K times last year and spent an estimated £340K. The top 5 brands take 79% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 20.3% of those searches ended in a purchase.

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.

Searches, last 12 months
499K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
20.3%
Market size, estimated
£340Ka year
Peak month
October1.2× the quietest month
Top search term
spoolies162K searches a year

02 · Price

A sale here is worth £3.35.

Listings sell for £3.35 on average, from £2.25 to £8.40. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £3.35 that is £13K to £17K a year per listing.

Average price
£3.35under the $15 to $100 sweet spot
Price range
£2.25–£8.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£13K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Tools & Accessories. It carries 2,571 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Tools & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,571per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Spoolies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£68K£102K£136K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

18

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 96%

Open market

18%

  • G2PLUS50%
  • ZHIYE11%
  • SWKJ6%
  • Tbestmax6%
  • OVALA5%
  • MSQ3%

Demand

Spoolies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Spoolies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spoolies162K/yr
  • eyelash brush65K/yr
  • spoolie41K/yr
  • mascara wands41K/yr
  • eyelash spoolies23K/yr
  • eyebrow spoolie21K/yr
  • spoolie brush11K/yr
  • lash brushes18K/yr
  • eyelash brushes15K/yr
  • lash spoolies14K/yr

Reviews and returns

What reviews say buyers love and hate about Spoolies

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
17%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“Very poor cheap product”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spoolies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data