Is spoolies profitable to sell on Amazon United Kingdom?

The niche generates £340K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (47/100).

How competitive is the spoolies niche?

15 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in spoolies?

Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Size-Overall. The return rate is 0.1%.

When does demand for spoolies peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the spoolies niche?

Listings span £2.25–£8.40; the average listing price is £3.35 (sweet spot $15–$100). The average incumbent carries 2,571 reviews — the moat a new listing must climb.

spoolies

Skip it

Prices mostly outside the sweet spot ($2.25–$8.40) — this niche doesn't clear our bar today.

Conversion

Incredible20.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Good£340K

£340K/yr · 499K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,570.7

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£3.35

avg listing price — sweet spot $15–$100

Price range

Bad£2.25–£8.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, spoolies is a £340K/yr Amazon United Kingdom market (499K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

spoolies market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: £268K–£335K; units × avg price
Conversion rate: 20.3%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

18%

G2PLUS50%
ZHIYE11%
SWKJ6%
Tbestmax6%
OVALA5%
MSQ3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top spoolies search terms

spoolies162K/yr -2.2%19.7% conv.
eyelash brush65K/yr -4.7%12.4% conv.
spoolie41K/yr -6.1%13.5% conv.
mascara wands41K/yr -5.5%14.5% conv.
eyelash spoolies23K/yr +7.0%19.1% conv.
eyebrow spoolie21K/yr -5.5%12.8% conv.
spoolie brush11K/yr +68.3%11.8% conv.
lash brushes18K/yr -6.9%21.7% conv.
eyelash brushes15K/yr -10.1%16.3% conv.
lash spoolies14K/yr +6.1%20.2% conv.

All search terms

Top spoolies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

G2PLUS 50 PCS Black Disposable Eyelash Brushes Spoolies: Mascara Wands Applicator for Eyelash Extensions

G2PLUS£2.554.6★505 rev

G2PLUS 50 PCS Disposable Eyelash Brushes Spoolies: Pink Crystal Mascara Wands Applicator for Eyelash Extensions

G2PLUS£2.554.6★505 rev

ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool

ZHIYE£2.564.6★2,594 rev

G2PLUS 100 PCS Disposable Eyelash Brushes Spoolies: Pink Crystal Mascara Wands Applicator for Eyelash Extensions

G2PLUS£3.394.6★1,338 rev

Crystal Mascara Sticks Disposable Eyebrow Eye lash Brushes for Eye lash Extensions Eyelash Makeup Tool (Pink 50)

OVALA£2.544.5★52 rev

Newest

by launch date

100 PCS Disposable Eyelash Brushes Spoolies Mascara Wands Applicator Disposable Eyelash & Eyebrow Brushes for Lash Extensions Professional Makeup Tools Crystal&Black

LauCentral£2.651 rev

2mo ago

50 Pcs Disposable Mascara Wands Eyelash & Eyebrow Spoolie Makeup Brushes for Lash Extensions Brow Grooming & Makeup Application Hygienic Single Use Applicators (Pink)

Sasha Cosmetics£2.254 rev

4mo ago

Aujzoo 40 pcs Pink Crystal Eyelash brush Eyebrow brush Makeup Kit eyebrow brush Castor Oil Brush Cosmetic Makeup Tools

Aujzoo£2.3052 rev

11mo ago

Crystal Mascara Sticks Disposable Eyebrow Eye lash Brushes for Eye lash Extensions Eyelash Makeup Tool (Pink 50)

OVALA£2.5452 rev

1y ago

WOLMIK Eyelash Brush - 4 PCS Eyebrow Brush Eyelash Comb Portable Eye Brush for Eye Lash Extension and Lifting Eyebrow Reusable

WOLMIK£2.57133 rev

1y ago

What buyers say about spoolies

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Good value for money”

Quality-Overall18%

“They are well made”

Advertised Vs Actual Product16%

“Just what I needed”

Brush Quality12%

“This brush helps even it out”

Eyelash Quality10%

“Happy with mascara wands”

Ease Of Use4%

“Easy to use”

Soft Feel4%

“The brushes are soft”

Color3%

“The colour is very cute”

Durability3%

“Not easily broken”

Efficiency2%

“Works well”

What buyers complain about

Quality-Overall17%

“Very poor cheap product”

Adhesion/Stickiness11%

“poorly glued”

Size-Overall11%

“A bit short”

Strength11%

“Fragile”

Durability11%

“Snapped in half”

Color6%

“the teal/ligt blue colour came out to be a very dark blue”

Ease Of Cleaning6%

“not easy to clean would not recommend them”

Material Quality3%

“however I can see why it may break during transit as the materials do not seem very strong particularly for the eyelash comb since it is fully plastic no metal”

Eco Friendliness3%

“eco friendly wise probably not the best”

Top return reasons

Size-Overall27%

Strength14%

Defective Material/Parts14%

Quality-Overall14%

Functionality-Overall5%

Brush Quality5%

Value For Money5%

Durability5%

Stiffness5%

Eyelash Quality5%

Common questions

Is spoolies profitable to sell on Amazon United Kingdom?: The niche generates £340K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (47/100).
How competitive is the spoolies niche?: 15 brands and 18 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in spoolies?: Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Size-Overall. The return rate is 0.1%.
When does demand for spoolies peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the spoolies niche?: Listings span £2.25–£8.40; the average listing price is £3.35 (sweet spot $15–$100). The average incumbent carries 2,571 reviews — the moat a new listing must climb.