Spoolies
prices mostly outside the sweet spot ($2.25–$8.40) — Spoolies doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Spoolies profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spoolies is a £340K/yr Amazon United Kingdom market (499K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.
Spoolies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.4% over the last 90 days and 20.3% of searches end in a purchase.
£340K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 23 products
Top Spoolies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
G2PLUS 50 PCS Black Disposable Eyelash Brushes Spoolies: Mascara Wands Applicator for Eyelash Extensions
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago
G2PLUS 50 PCS Disposable Eyelash Brushes Spoolies: Pink Crystal Mascara Wands Applicator for Eyelash Extensions
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago
ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 2,594
- Age
- 4y ago
G2PLUS 100 PCS Disposable Eyelash Brushes Spoolies: Pink Crystal Mascara Wands Applicator for Eyelash Extensions
- Price
- £3.39
- Rating
- 4.6/5
- Reviews
- 1,338
- Age
- 6y ago
Crystal Mascara Sticks Disposable Eyebrow Eye lash Brushes for Eye lash Extensions Eyelash Makeup Tool (Pink 50)
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
Trending
90-day click momentum
100 PCS Disposable Eyelash Brushes Spoolies Mascara Wands Applicator Disposable Eyelash & Eyebrow Brushes for Lash Extensions Professional Makeup Tools Crystal&Black
- Price
- £2.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
50 Pcs Disposable Mascara Wands Eyelash & Eyebrow Spoolie Makeup Brushes for Lash Extensions Brow Grooming & Makeup Application Hygienic Single Use Applicators (Pink)
- Price
- £2.25
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 2,594
- Age
- 4y ago
G2PLUS 50 PCS Disposable Eyelash Brushes Spoolies: Pink Crystal Mascara Wands Applicator for Eyelash Extensions
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago
ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 2,594
- Age
- 4y ago
Newest
by launch date100 PCS Disposable Eyelash Brushes Spoolies Mascara Wands Applicator Disposable Eyelash & Eyebrow Brushes for Lash Extensions Professional Makeup Tools Crystal&Black
- Price
- £2.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
50 Pcs Disposable Mascara Wands Eyelash & Eyebrow Spoolie Makeup Brushes for Lash Extensions Brow Grooming & Makeup Application Hygienic Single Use Applicators (Pink)
- Price
- £2.25
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Aujzoo 40 pcs Pink Crystal Eyelash brush Eyebrow brush Makeup Kit eyebrow brush Castor Oil Brush Cosmetic Makeup Tools
- Price
- £2.30
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 11mo ago
Crystal Mascara Sticks Disposable Eyebrow Eye lash Brushes for Eye lash Extensions Eyelash Makeup Tool (Pink 50)
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
WOLMIK Eyelash Brush - 4 PCS Eyebrow Brush Eyelash Comb Portable Eye Brush for Eye Lash Extension and Lifting Eyebrow Reusable
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
18
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
62%
Top 20: 96%
Open market
18%
- G2PLUS50%
- ZHIYE11%
- SWKJ6%
- Tbestmax6%
- OVALA5%
- MSQ3%
Spoolies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Spoolies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spoolies162K/yr
- eyelash brush65K/yr
- spoolie41K/yr
- mascara wands41K/yr
- eyelash spoolies23K/yr
- eyebrow spoolie21K/yr
- spoolie brush11K/yr
- lash brushes18K/yr
- eyelash brushes15K/yr
- lash spoolies14K/yr
What reviews say buyers love and hate about Spoolies
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Good value for money”
“They are well made”
“Just what I needed”
“This brush helps even it out”
“Happy with mascara wands”
What buyers complain about
78% of reviews“Very poor cheap product”
“poorly glued”
“A bit short”
“Fragile”
“Snapped in half”
Spoolies return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Spoolies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
