Spoolies
FailPrices span $2.25–$8.40, mostly outside the sweet spot, so Spoolies is a Fail.
- Flapen Score
- 47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median47
- Market size
- £340K/yr499K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 62%top-5 click share · 15 brands · 18 sellers
Flapen Score
Spoolies against its category
The dotted line is the Beauty average. Past it, Spoolies is stronger. Inside it, weaker.
Market
The Spoolies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spoolies 499K times last year and spent an estimated £340K. The top 5 brands take 79% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 20.3% of those searches ended in a purchase.
Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £340K a year.
- Searches, last 12 months
- 499K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 20.3%
- Market size, estimated
- £340Ka year
- Peak month
- October1.2× the quietest month
- Top search term
- spoolies162K searches a year
02 · Price
A sale here is worth £3.35.
Listings sell for £3.35 on average, from £2.25 to £8.40. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £3.35 that is £13K to £17K a year per listing.
- Average price
- £3.35under the $15 to $100 sweet spot
- Price range
- £2.25–£8.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Tools & Accessories. It carries 2,571 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Tools & Accessories
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,571per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Spoolies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
G2PLUS 50 PCS Black Disposable Eyelash Brushes Spoolies: Mascara Wands Applicator for Eyelash Extensions
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago

G2PLUS 50 PCS Disposable Eyelash Brushes Spoolies: Pink Crystal Mascara Wands Applicator for Eyelash Extensions
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago

ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 2,594
- Age
- 4y ago

G2PLUS 100 PCS Disposable Eyelash Brushes Spoolies: Pink Crystal Mascara Wands Applicator for Eyelash Extensions
- Price
- £3.39
- Rating
- 4.6/5
- Reviews
- 1,338
- Age
- 6y ago

Crystal Mascara Sticks Disposable Eyebrow Eye lash Brushes for Eye lash Extensions Eyelash Makeup Tool (Pink 50)
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
Trending
estimated 90-day click momentum
100 PCS Disposable Eyelash Brushes Spoolies Mascara Wands Applicator Disposable Eyelash & Eyebrow Brushes for Lash Extensions Professional Makeup Tools Crystal&Black
- Price
- £2.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

50 Pcs Disposable Mascara Wands Eyelash & Eyebrow Spoolie Makeup Brushes for Lash Extensions Brow Grooming & Makeup Application Hygienic Single Use Applicators (Pink)
- Price
- £2.25
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 2,594
- Age
- 4y ago

G2PLUS 50 PCS Disposable Eyelash Brushes Spoolies: Pink Crystal Mascara Wands Applicator for Eyelash Extensions
- Price
- £2.55
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago

ZHIYE 50 pcs Eyelash Mascara Brushes Wands Applicator Eyebrow Brush Makeup Kit Eyebrow Castor Oil Brush Makeup Tool
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 2,594
- Age
- 4y ago
Newest
by launch date
100 PCS Disposable Eyelash Brushes Spoolies Mascara Wands Applicator Disposable Eyelash & Eyebrow Brushes for Lash Extensions Professional Makeup Tools Crystal&Black
- Price
- £2.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

50 Pcs Disposable Mascara Wands Eyelash & Eyebrow Spoolie Makeup Brushes for Lash Extensions Brow Grooming & Makeup Application Hygienic Single Use Applicators (Pink)
- Price
- £2.25
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Aujzoo 40 pcs Pink Crystal Eyelash brush Eyebrow brush Makeup Kit eyebrow brush Castor Oil Brush Cosmetic Makeup Tools
- Price
- £2.30
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 11mo ago

Crystal Mascara Sticks Disposable Eyebrow Eye lash Brushes for Eye lash Extensions Eyelash Makeup Tool (Pink 50)
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

WOLMIK Eyelash Brush - 4 PCS Eyebrow Brush Eyelash Comb Portable Eye Brush for Eye Lash Extension and Lifting Eyebrow Reusable
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
18
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 96%
Open market
18%
- G2PLUS50%
- ZHIYE11%
- SWKJ6%
- Tbestmax6%
- OVALA5%
- MSQ3%
Demand
Spoolies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Spoolies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spoolies162K/yr
- eyelash brush65K/yr
- spoolie41K/yr
- mascara wands41K/yr
- eyelash spoolies23K/yr
- eyebrow spoolie21K/yr
- spoolie brush11K/yr
- lash brushes18K/yr
- eyelash brushes15K/yr
- lash spoolies14K/yr
Reviews and returns
What reviews say buyers love and hate about Spoolies
We read the reviews and the return reasons for every product selling here.
“Very poor cheap product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spoolies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









