Is spongebob profitable to sell on Amazon United Kingdom?

The niche generates £149K/yr across 32 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (41/100).

How competitive is the spongebob niche?

13 brands and 79 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in spongebob?

Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 0.4%.

When does demand for spongebob peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the spongebob niche?

Listings span £3.17–£16.83; the average listing price is £10.51 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.

spongebob

Skip it

Soft demand (-32.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 6% kills the launch gate

Review moat

Great290.81

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.51

avg listing price — sweet spot $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay£149K

£149K/yr · 1.4M searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad£3.17–£16.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-32.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, spongebob is a £149K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: £158K–£210K; units × avg price
Launch success: 14%; 2 of 14 new (360d)
Conversion rate: 1.0%
Avg BSR: #239
Page quality: 0%
Prime: 97%
Sponsored: 69%
Out of stock: 8.0%
Avg brand age: 33 months
Avg seller age: 179 days

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 84%

Open market

13%

SPONGEBOB SQUAREPANTS38%
Get Trend27%
INKEE7%
Funko6%
Micro Teenies5%
ZURU4%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SPONGEBOB SQUAREPANTS Kids Pyjamas 5-6 Years Yellow

SPONGEBOB SQUAREPANTS£10.874.7★712 rev

Get Trend Spongebob Squarepants Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials (Blue Spongebob)

Get Trend£13.094.7★159 rev

Micro Teenies SpongeBob SquarePants Collector 5-Pack - Mr Krabs Sandy SpongeBob in Underpants

Micro Teenies£15.904.7★447 rev

Snackles Licensed Character SpongeBob Squarepants 5-inch Plush by ZURU Plush with Snack Accessory

ZURU£5.524.8★201 rev

SpongeBob Krusty Krab Interactive Play Kitchen Set - Krabby Patty Playset Kids Play Food Burgers Fries Drinks & 2 Spatulas - Kitchen Toy for Pretend Cooking & Role Play Ages 3+ - Spongebob Toys

SPONGEBOB SQUAREPANTS£14.654.5★73 rev

Newest

by launch date

SpongeBob SquarePants Baseball Cap Kids Unisex Summer Peaked Sun Hat Adjustable Yellow

SPONGEBOB SQUAREPANTS£7.653 rev

4mo ago

XSHOT Water SpongeBob Jr Fast-Fill Water Blaster (2 Pack) by ZURU Kid-Sized Water blaster with SpongeBob Design Fast-Fill Tech 30ft Range & 150ml (5 fl. oz.) Tank Outdoor Summer Toy

XSHOT£9.1538 rev

7mo ago

Get Trend Spongebob Squarepants Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Yellow Spongebob)

Get Trend£14.3967 rev

8mo ago

CRAZE Magic Slime Bag Surprise SpongeBob SquarePants Slime Toy Set Colourful Non-Sticky Slime for Kids with Mystery Figure Gift for Sponge Bob Fans

CRAZE£3.27868 rev

8mo ago

Funko Pop! Keychain: The SpongeBob Movie - SpongeBob SquarePants - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Cartoon Fans - Backpack Decor

Funko£4.3918 rev

9mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent quality”

Fun/Entertainment Experience13%

“Fun”

Size-Overall10%

“Good size”

Soft Feel10%

“Nice and soft to the touch”

Value For Money9%

“Great bargain”

Collectibles5%

“Another one to the collection”

Gifting Purpose5%

“Well received gift”

Advertised Vs Actual Product3%

“Exactly as described”

Creativity3%

“It makes your childs imagination work whilst reading the story”

Color3%

“I bought these for my grandson's 3rd birthday as he loves SpongeBob, lovely colours and very well made”

What buyers complain about

Size-Overall39%

“the shorts look a little small”

Value For Money18%

“Waste of money”

Color11%

“did not show as strong a colour as other bath bombs tried”

Durability6%

“some of the items broke straight away”

Texture/Consistency-Overall4%

“Terrible slime”

Advertised Vs Actual Product4%

“Not as described”

Shape/Style4%

“the SpongeBob looks a bit weird with the round head”

Instructions/User Manual/Troubleshooting4%

“only instruction are in German”

Smell2%

“they didnt have no smell to it”

Quality-Overall2%

“the toy does seem a bit on the cheap side”

Top return reasons

Size-Overall40%

Functionality-Overall11%

Value For Money7%

Advertised Vs Actual Product7%

Quality-Overall6%

Defective Material/Parts5%

Handle Quality4%

Gifting Purpose4%

Leak-Proof2%

Wrinkles2%

Common questions

Is spongebob profitable to sell on Amazon United Kingdom?: The niche generates £149K/yr across 32 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (41/100).
How competitive is the spongebob niche?: 13 brands and 79 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in spongebob?: Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 0.4%.
When does demand for spongebob peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the spongebob niche?: Listings span £3.17–£16.83; the average listing price is £10.51 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.

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spongebob

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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