Spongebob
FailDemand is soft, at -32.5% this quarter, so Spongebob is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £149K/yr1.4M searches / yr
- 90-day growth
- -32.5%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 79 sellers
Flapen Score
Spongebob against its category
The dotted line is the Beauty average. Past it, Spongebob is stronger. Inside it, weaker.
Market
The Spongebob market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spongebob 1.4M times last year and spent an estimated £149K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -32.5%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £149Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- spongebob squarepants475K searches a year
02 · Price
A sale here is worth £10.51.
Listings sell for £10.51 on average, from £3.17 to £16.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £10.51 that is £1K to £3K a year per listing.
- Average price
- £10.51under the $15 to $100 sweet spot
- Price range
- £3.17–£16.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #239 within Bath & Body. It carries 291 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 97%
- Out of stock, average day
- 8.0%
- Average rank
- #239in Bath & Body
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 291per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Spongebob products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SPONGEBOB SQUAREPANTS Kids Pyjamas 5-6 Years Yellow
- Price
- £10.87
- Rating
- 4.7/5
- Reviews
- 712
- Age
- 5y ago

Get Trend Spongebob Squarepants Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials (Blue Spongebob)
- Price
- £13.09
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 9mo ago

Micro Teenies SpongeBob SquarePants Collector 5-Pack - Mr Krabs Sandy SpongeBob in Underpants
- Price
- £15.90
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 1y ago

Snackles Licensed Character SpongeBob Squarepants 5-inch Plush by ZURU Plush with Snack Accessory
- Price
- £5.52
- Rating
- 4.8/5
- Reviews
- 201
- Age
- 1y ago

SpongeBob Krusty Krab Interactive Play Kitchen Set - Krabby Patty Playset Kids Play Food Burgers Fries Drinks & 2 Spatulas - Kitchen Toy for Pretend Cooking & Role Play Ages 3+ - Spongebob Toys
- Price
- £14.65
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 10mo ago
Trending
estimated 90-day click momentum
SpongeBob SquarePants Boys Pyjama Set 4-12 Yrs Short Pj Bottoms Crew Neck T-Shirt Soft Breathable Loungewear Gift for Boys (5-6 Years Green SpongeBob)
- Price
- £11.72
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

SpongeBob SquarePants Boys Pyjama Set 4-12 Yrs Short Pj Bottoms Crew Neck T-Shirt Soft Breathable Loungewear Gift for Boys (7-8 Years Green SpongeBob)
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago

Get Trend Spongebob Squarepants Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Yellow Spongebob)
- Price
- £14.39
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 8mo ago

Get Trend Spongebob Squarepants Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials (Blue Spongebob)
- Price
- £13.09
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 9mo ago

SPONGEBOB SQUAREPANTS Girls Pyjamas Set Short PJs Kids Teens Lounge Set Nightwear Soft Summer Sleepwear Gifts for Girls (4-5 Years Blue Cropped)
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 3y ago
Newest
by launch date
SpongeBob SquarePants Baseball Cap Kids Unisex Summer Peaked Sun Hat Adjustable Yellow
- Price
- £7.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago

XSHOT Water SpongeBob Jr Fast-Fill Water Blaster (2 Pack) by ZURU Kid-Sized Water blaster with SpongeBob Design Fast-Fill Tech 30ft Range & 150ml (5 fl. oz.) Tank Outdoor Summer Toy
- Price
- £9.15
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 7mo ago

Get Trend Spongebob Squarepants Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Yellow Spongebob)
- Price
- £14.39
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 8mo ago

CRAZE Magic Slime Bag Surprise SpongeBob SquarePants Slime Toy Set Colourful Non-Sticky Slime for Kids with Mystery Figure Gift for Sponge Bob Fans
- Price
- £3.27
- Rating
- 4.1/5
- Reviews
- 868
- Age
- 8mo ago

Funko Pop! Keychain: The SpongeBob Movie - SpongeBob SquarePants - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Cartoon Fans - Backpack Decor
- Price
- £4.39
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
79
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 84%
Open market
13%
- SPONGEBOB SQUAREPANTS38%
- Get Trend27%
- INKEE7%
- Funko6%
- Micro Teenies5%
- ZURU4%
- Open — no brand owns it (7 brands, 13%)
Demand
Spongebob search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Spongebob search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spongebob squarepants475K/yr
- spongebob490K/yr
- spongebob toys192K/yr
- spongebob gifts52K/yr
- sponge bob50K/yr
- spongebob plush31K/yr
- sponge bob toys for kids5K/yr
- spongebob figures15K/yr
- spongebob toy12K/yr
- spongebob squarepants toys11K/yr
Reviews and returns
What reviews say buyers love and hate about Spongebob
We read the reviews and the return reasons for every product selling here.
“the shorts look a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spongebob questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









