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Spongebob

Fail

Demand is soft, at -32.5% this quarter, so Spongebob is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£149K/yr1.4M searches / yr
90-day growth
-32.5%search demand this quarter
Competition
48%top-5 click share · 13 brands · 79 sellers

Flapen Score

Spongebob against its category

The dotted line is the Beauty average. Past it, Spongebob is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spongebob market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spongebob 1.4M times last year and spent an estimated £149K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
1.0%
Market size, estimated
£149Ka year
Peak month
December4.1× the quietest month
Top search term
spongebob squarepants475K searches a year

02 · Price

A sale here is worth £10.51.

Listings sell for £10.51 on average, from £3.17 to £16.83. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £10.51 that is £1K to £3K a year per listing.

Average price
£10.51under the $15 to $100 sweet spot
Price range
£3.17–£16.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #239 within Bath & Body. It carries 291 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
8.0%
Average rank
#239in Bath & Body
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
291per listing
Listings tracked
32

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Spongebob products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

79

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 84%

Open market

13%

  • SPONGEBOB SQUAREPANTS38%
  • Get Trend27%
  • INKEE7%
  • Funko6%
  • Micro Teenies5%
  • ZURU4%
  • Open — no brand owns it (7 brands, 13%)

Demand

Spongebob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Spongebob search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spongebob squarepants475K/yr
  • spongebob490K/yr
  • spongebob toys192K/yr
  • spongebob gifts52K/yr
  • sponge bob50K/yr
  • spongebob plush31K/yr
  • sponge bob toys for kids5K/yr
  • spongebob figures15K/yr
  • spongebob toy12K/yr
  • spongebob squarepants toys11K/yr

Reviews and returns

What reviews say buyers love and hate about Spongebob

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Size-Overall”
0.4%of orders come back
“the shorts look a little small”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Spongebob questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data