Spongebob
soft demand (-32.5% this quarter) — Spongebob doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Spongebob profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spongebob is a £149K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Spongebob: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.5% over the last 90 days and 1.0% of searches end in a purchase.
£149K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Spongebob products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SPONGEBOB SQUAREPANTS Kids Pyjamas 5-6 Years Yellow
- Price
- £10.87
- Rating
- 4.7/5
- Reviews
- 712
- Age
- 5y ago
Get Trend Spongebob Squarepants Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials (Blue Spongebob)
- Price
- £13.09
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 9mo ago
Micro Teenies SpongeBob SquarePants Collector 5-Pack - Mr Krabs Sandy SpongeBob in Underpants
- Price
- £15.90
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 1y ago
Snackles Licensed Character SpongeBob Squarepants 5-inch Plush by ZURU Plush with Snack Accessory
- Price
- £5.52
- Rating
- 4.8/5
- Reviews
- 201
- Age
- 1y ago
SpongeBob Krusty Krab Interactive Play Kitchen Set - Krabby Patty Playset Kids Play Food Burgers Fries Drinks & 2 Spatulas - Kitchen Toy for Pretend Cooking & Role Play Ages 3+ - Spongebob Toys
- Price
- £14.65
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 10mo ago
Trending
90-day click momentum
SpongeBob SquarePants Boys Pyjama Set 4-12 Yrs Short Pj Bottoms Crew Neck T-Shirt Soft Breathable Loungewear Gift for Boys (5-6 Years Green SpongeBob)
- Price
- £11.72
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago
SpongeBob SquarePants Boys Pyjama Set 4-12 Yrs Short Pj Bottoms Crew Neck T-Shirt Soft Breathable Loungewear Gift for Boys (7-8 Years Green SpongeBob)
- Price
- £11.43
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 10mo ago
Get Trend Spongebob Squarepants Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Yellow Spongebob)
- Price
- £14.39
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 8mo ago
Get Trend Spongebob Squarepants Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials (Blue Spongebob)
- Price
- £13.09
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 9mo ago
SPONGEBOB SQUAREPANTS Girls Pyjamas Set Short PJs Kids Teens Lounge Set Nightwear Soft Summer Sleepwear Gifts for Girls (4-5 Years Blue Cropped)
- Price
- £10.12
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 3y ago
Newest
by launch date
SpongeBob SquarePants Baseball Cap Kids Unisex Summer Peaked Sun Hat Adjustable Yellow
- Price
- £7.65
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
XSHOT Water SpongeBob Jr Fast-Fill Water Blaster (2 Pack) by ZURU Kid-Sized Water blaster with SpongeBob Design Fast-Fill Tech 30ft Range & 150ml (5 fl. oz.) Tank Outdoor Summer Toy
- Price
- £9.15
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 7mo ago
Get Trend Spongebob Squarepants Insulated Tumbler 850ml Stainless Steel Water Bottle with Straw & Handle 12H Cold & Hot 5H Leakproof Double Walled Vacuum Travel Metal Flask (Yellow Spongebob)
- Price
- £14.39
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 8mo ago
CRAZE Magic Slime Bag Surprise SpongeBob SquarePants Slime Toy Set Colourful Non-Sticky Slime for Kids with Mystery Figure Gift for Sponge Bob Fans
- Price
- £3.27
- Rating
- 4.1/5
- Reviews
- 868
- Age
- 8mo ago
Funko Pop! Keychain: The SpongeBob Movie - SpongeBob SquarePants - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Cartoon Fans - Backpack Decor
- Price
- £4.39
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
79
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
48%
Top 20: 84%
Open market
13%
- SPONGEBOB SQUAREPANTS38%
- Get Trend27%
- INKEE7%
- Funko6%
- Micro Teenies5%
- ZURU4%
- Open — no brand owns it (7 brands, 13%)
Spongebob demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
Top Spongebob search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spongebob squarepants475K/yr
- spongebob490K/yr
- spongebob toys192K/yr
- spongebob gifts52K/yr
- sponge bob50K/yr
- spongebob plush31K/yr
- sponge bob toys for kids5K/yr
- spongebob figures15K/yr
- spongebob toy12K/yr
- spongebob squarepants toys11K/yr
What reviews say buyers love and hate about Spongebob
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Excellent quality”
“Fun”
“Good size”
“Nice and soft to the touch”
“Great bargain”
What buyers complain about
93% of reviews“the shorts look a little small”
“Waste of money”
“did not show as strong a colour as other bath bombs tried”
“some of the items broke straight away”
“Terrible slime”
Spongebob return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Spongebob questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
