Split End Trimmer
FailShoppers spend an estimated $55K a year here, so Split End Trimmer is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £55K/yr200K searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 61%top-5 click share · 18 brands · 37 sellers
Flapen Score
Split End Trimmer against its category
The dotted line is the Beauty average. Past it, Split End Trimmer is stronger. Inside it, weaker.
Market
The Split End Trimmer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Split End Trimmer 200K times last year and spent an estimated £55K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £55Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- split end trimmer130K searches a year
02 · Price
A sale here is worth £24.05.
Listings sell for £24.05 on average, from £3.42 to £107.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £24.05 that is £2K to £6K a year per listing.
- Average price
- £24.05inside the $15 to $100 sweet spot
- Price range
- £3.42–£107.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #413 within Hair Cutting Tools. It carries 880 reviews at 3.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 8.6%
- Average rank
- #413in Hair Cutting Tools
- Average rating
- 3.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 880per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Split End Trimmer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
37
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
25%
- Brand 121%
- Brand 221%
- Brand 313%
- Brand 410%
- Brand 55%
- Brand 65%
Demand
Split End Trimmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Split End Trimmer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- split end trimmer130K/yr
- split ends hair trimmer9K/yr
- split end remover12K/yr
- split end trimmer for women15K/yr
- split ends trimmer14K/yr
- luxmend split end trimmer4K/yr
- split end hair trimmer5K/yr
- hair split end trimmer5K/yr
- dead ends hair trimmer5K/yr
Reviews and returns
What reviews say buyers love and hate about Split End Trimmer
We read the reviews and the return reasons for every product selling here.
“It does nothing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Split End Trimmer questions
Answered from the same tracked data.