Split End Treatment

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months

108K

Growth, 90 days vs prior 90

-17.5%

Conversion, latest week

8.4%

Market size, estimated

£82Ka year

Peak month

November1.9× the quietest month

Top search term

loreal leave in conditioner18K searches a year

Listings sell for £9.02 on average, from £4.40 to £20.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.02 that is £902 to £2K a year per listing.

Average price

£9.02under the $15 to $100 sweet spot

Price range

£4.40–£20.87

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£902–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #226 within Shampoos & Conditioners. It carries 8,855 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

94%

Out of stock, average day

3.5%

Average rank

#226in Shampoos & Conditioners

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,855per listing

Listings tracked

18

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months