Is split end treatment profitable to sell on Amazon United Kingdom?

The niche generates £82K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Skip it (39/100).

How competitive is the split end treatment niche?

10 brands and 203 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in split end treatment?

Top complaints mined from reviews: Oily/Greasy, Smell, Adhesion/Stickiness. The return rate is 0.1%.

When does demand for split end treatment peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the split end treatment niche?

Listings span £4.40–£20.87; the average listing price is £9.02 (sweet spot $15–$100). The average incumbent carries 8,855 reviews — the moat a new listing must climb.

split end treatment

Skip it

Soft demand (-17.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£4.40–£20.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.02

avg listing price — sweet spot $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad8,854.94

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£82K

£82K/yr · 108K searches

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, split end treatment is a £82K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

split end treatment market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £54K–£72K; units × avg price
Conversion rate: 8.4%
Avg BSR: #226
Page quality: 0%
Prime: 94%
Sponsored: 67%
Out of stock: 3.5%
Avg brand age: 58 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

203

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

L'Oreal Paris53%
Redken25%
TIGI6%
Gliss Kur3%
VLUVLA3%
L'ORÉAL2%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top split end treatment search terms

loreal leave in conditioner18K/yr -15.9%4.4% conv.
split ends hair treatment19K/yr -29.3%3.3% conv.
redken anti snap treatment12K/yr -15.0%11.8% conv.
split ends7K/yr -13.5%1.5% conv.
elvive leave in conditioner5K/yr +10.2%6.0% conv.
split end treatment7K/yr -29.8%3.2% conv.
redken anti snap7K/yr -10.2%8.9% conv.
no haircut cream7K/yr -28.4%15.0% conv.
loreal no haircut cream6K/yr -18.4%12.3% conv.
leave in conditioner loreal4K/yr +7.9%4.4% conv.

All search terms

Top split end treatment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOreal Paris Elvive Dream Lengths No Haircut Cream Leave In Conditioner 6.8 fl. oz.

L'Oreal Paris£7.884.6★16,943 rev

REDKEN Leave-In Treatment Reduces Appearance of Split Ends Extreme Anti Snap 250 ml

Redken£17.184.5★8,666 rev

LOréal Hair Leave In Conditioner Cream Nourishes Hair Cuticle Repairs Vulnerable Ends Reduces Split Ends & Breakage Protects Up To 180C No Haircut Cream 200ml

L'Oreal Paris£4.404.6★7,987 rev

TIGI Bed Head Ego Boost Leave In Conditioner Repairs Split Ends & Protects Damaged Hair Anti Frizz Moisturising Cream 237ml

TIGI£6.994.5★9,237 rev

LOréal Paris Elvital Leave-In Hair Treatment Against Split Ends For Long Damaged Hair No Rinse No Parabens With Castor Oil Dream Length No Split Ends Milk 1 x 200 ml

L'Oreal Paris£6.484.5★1,231 rev

Newest

by launch date

VLUVLA Leave-In Conditioner Split End Hair Serum 70ml*2

VLUVLA£10.577 rev

6mo ago

Leave-In Split End Mender - Split Ends Hair Repair- Split End Repair Mender Hair Serum With Flaxseed Extract & Keratin - Lightweight Anti Frizz Hair Serum Care For Split Ends Dry And Damaged Hair

HERBINSOLS£4.575 rev

6mo ago

Leave-in Split End Repair Mender Hair Serum Renew Split End Serum dryness Anti-Frizz Treatment with Flaxseed Extract & Keratin for Dry Damaged Hair Lightweight Leave-In Serum for Women

Shefave£8.1617 rev

9mo ago

LOreal Paris Leave In Conditioner Spray 21-in-1 Multi Benefit Detangling 450F Heat Protectant Frizz Control No Weigh Down with Coconut Oil Sulfate Free & Vegan EverPure 6.7oz

L'Oreal Paris£19.247,589 rev

1y ago

Pantene Molecular Bond Repair Leave in Cream 90ml. Hair Treatment with Pro-V Concentrated Formula for All Types Of Damaged Hair. Nourishes Strengthens And Soften Hair. Repairs Split Ends

Pantene£6.10850 rev

1y ago

What buyers say about split end treatment

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“Smells divine”

Quality-Overall19%

“The most unbelievable products - if youve got a bad bleach jobs/breaking hair - try this”

Soft Feel12%

“it turns out so soft”

Suitability Straight Hair7%

“Feels lovely on my hair”

Value For Money6%

“Good price”

Brightness/Shine/Glow5%

“Adds shine”

Hair Styling4%

“It also makes my curls look good”

Hair Growth4%

“It helps reduce frizz, adds softness, and gives a healthy shine without weighing the hair down”

Moist/Dry3%

“Makes it easier to dry”

Suitability Dry Skin2%

“Excellent product for my mature dry hair”

What buyers complain about

Oily/Greasy11%

“its extremely greasy feeling”

Smell8%

“*the smell is totally different”

Adhesion/Stickiness8%

“Very sticky did nothing for my hair at all”

Suitability Straight Hair6%

“Very heavy for fine hair”

Moist/Dry6%

“But iv noticed it does dry your hair out apart from that it does as stated”

Language Issues5%

“No english on bottle”

Thickness5%

“Lotion too thick to use through spray need to change design”

Functionality-Overall5%

“Had high hopes for this but it does absolutely nothing! No shine & no softness. Garnier Diamond Sleek is far far better!”

Hair Related4%

“I don't like the feel of it in my hair”

Value For Money4%

“Its good, weird how it changes price so much all the time though”

Top return reasons

Smell22%

Defective Material/Parts11%

Functionality-Overall11%

Suitability Short Hair10%

Advertised Vs Actual Product6%

Product Condition6%

Oily/Greasy6%