Is spirit gum profitable to sell on Amazon United Kingdom?

The niche generates £39K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (47/100).

How competitive is the spirit gum niche?

11 brands and 20 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in spirit gum?

Top complaints mined from reviews: Allergies, Sensitivity-Overall, Ease Of Use. The return rate is 0.9%.

When does demand for spirit gum peak?

Demand peaks in Oct–Nov; the busiest month runs 7.4× the quietest.

What does it cost to enter the spirit gum niche?

Listings span £3.39–£12.39; the average listing price is £7.60 (sweet spot $15–$100). The average incumbent carries 1,171 reviews — the moat a new listing must climb.

spirit gum

Skip it

Prices mostly outside the sweet spot ($3.39–$12.39) — this niche doesn't clear our bar today.

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good1,171.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Avg price

Bad£7.60

avg listing price — sweet spot $15–$100

Market size

Bad£39K

£39K/yr · 36K searches

Price range

Bad£3.39–£12.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, spirit gum is a £39K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

spirit gum market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £30K–£38K; units × avg price
Conversion rate: 14.4%
Avg BSR: #324
Page quality: 0%
Prime: 73%
Sponsored: 55%
Out of stock: 29.5%
Avg brand age: 52 months
Avg seller age: 197 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

21%

MIILYE32%
Ganbaro10%
Snazaroo10%
MATEPLEX10%
Fright Fest9%
BOBISUKA8%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +5.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 7.4×

Open Trend

Top spirit gum search terms

spirit gum27K/yr +6.0%11.6% conv.
spirit gum for face5K/yr +2.7%18.7% conv.
spirit gum adhesive4K/yr +3.9%12.3% conv.

All search terms

Top spirit gum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MIILYE Spirit Gum Adhesive and Remover 15ml Professional Cosmetic Glue for Face Skin Body Stage Special Effect Prosthetics Makeup & Cosplay Wig

MIILYE£8.444.2★393 rev

Spirit Gum for Face 30ml Prosthetic Glue+30ml Spirit Gum Remover Rigid Collodion Scarring Liquid for Securing Accessories on Face Body Nails and Hair

Ganbaro£9.994.3★25 rev

Snazaroo Special Fx Spirit Gum 10Ml

Snazaroo£3.804.2★1,215 rev

Spirit Gum Adhesive and Remover Kit Body Glue for Skin Professional Cosmetic Glue for Face Skin Body Stage Special Effect Prosthetics Makeup & Cosplay Wig

MATEPLEX£7.554.5★14 rev

Mastix Spirit Gum Glue Adhesive 50ml Cosmetic Grade by Fright Fest - Fix prosthetic gems glitter great glitter tattoo glue body glue hair bonding glue wig glue make up glue (50ml)

Fright Fest£5.864.1★1,082 rev

Newest

by launch date

Spirit Gum Adhesive and Remover Kit Body Glue for Skin Professional Cosmetic Glue for Face Skin Body Stage Special Effect Prosthetics Makeup & Cosplay Wig

MATEPLEX£7.5514 rev

3mo ago

MIILYE Spirit Gum Adhesive and Remover 15ml Professional Cosmetic Glue for Face Skin Body Stage Special Effect Prosthetics Makeup & Cosplay Wig

MIILYE£8.44393 rev

1y ago

Spirit Gum for Face 30ml Prosthetic Glue+30ml Spirit Gum Remover Rigid Collodion Scarring Liquid for Securing Accessories on Face Body Nails and Hair

Ganbaro£9.9925 rev

1y ago

CHASPA Spirit Gum Adhesive and Remover Kit 0.17oz Spirit Gum + 1.01oz SFX Makeup Adhesive Remover Special Effects Makeup Face Body Prosthetics Glue Fake Beards Bald Caps and elf ears Cosplay

CHASPA£8.22154 rev

2y ago

BOBISUKA Spirit Gum Adhesive and Remover Kit - 5ml Spirit Gum + 30ml SFX Makeup Remover Professional Prosthetic Make Up Glue for Halloween Stage Cosplay Special FX (0.17oz + 1.01 oz)

BOBISUKA£7.38666 rev

2y ago

What buyers say about spirit gum

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness60%

“Very strong adhesive to skin”

Ease Of Application13%

“Bought this for a very specific type of hair styling and its perfect, held for over 24 hrs and easy to apply”

Advertised Vs Actual Product13%

“does the job”

Quality-Overall6%

“Great product”

What buyers complain about

Allergies25%

“IS RED, SORE, ITCHY, BURNING”

Sensitivity-Overall25%

“IS RED, SORE, ITCHY, BURNING”

Ease Of Use17%

“Nightmare to get off”

Heating17%

“It was very hot on the stage too which some spirit gum doesnt hold up to”

Top return reasons

Adhesion/Stickiness30%

Functionality-Overall27%

Leak-Proof9%

Durability7%

Compatibility-Overall5%

Ingredients-Overall5%

Color Fading/Discoloration5%

Skin Health5%

Water Resistance5%

Ease Of Application5%

Common questions

Is spirit gum profitable to sell on Amazon United Kingdom?: The niche generates £39K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (47/100).
How competitive is the spirit gum niche?: 11 brands and 20 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in spirit gum?: Top complaints mined from reviews: Allergies, Sensitivity-Overall, Ease Of Use. The return rate is 0.9%.
When does demand for spirit gum peak?: Demand peaks in Oct–Nov; the busiest month runs 7.4× the quietest.
What does it cost to enter the spirit gum niche?: Listings span £3.39–£12.39; the average listing price is £7.60 (sweet spot $15–$100). The average incumbent carries 1,171 reviews — the moat a new listing must climb.