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Spirit Gum

prices mostly outside the sweet spot ($3.39–$12.39) — Spirit Gum doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

Market size 10Growth 32Conversion 97Competition 24Returns 96Price range 0Avg price 21Brand share 57Review moat 58Quality gap 84
This niche Category average · 2,481 niches

Is Spirit Gum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spirit Gum is a £39K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Spirit Gum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.3% over the last 90 days and 14.4% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr5K
Search volume / yr+5.3%36K
Conversion rate14.4%
Avg price£7.60

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers11 · 20
Top-5 product click share71%
Open market29%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement55%
New entrants (1y)1· 0 succeeded
Avg rating4.2★
Avg reviews1,171

Top Spirit Gum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

20

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

21%

  • MIILYE32%
  • Ganbaro10%
  • Snazaroo10%
  • MATEPLEX10%
  • Fright Fest9%
  • BOBISUKA8%

Spirit Gum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR14.4%Products11Brands11Top 5 Brands71%OOS Rate29.5%Rating4.2★Reviews1,171Avg BSR#324
6K4KSpike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 7.4×

Top Spirit Gum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spirit gum27K/yr
  • spirit gum for face5K/yr
  • spirit gum adhesive4K/yr

What reviews say buyers love and hate about Spirit Gum

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Adhesion/Stickiness60%

Very strong adhesive to skin

Ease Of Application13%

Bought this for a very specific type of hair styling and its perfect, held for over 24 hrs and easy to apply

Advertised Vs Actual Product13%

does the job

Quality-Overall6%

Great product

What buyers complain about

83% of reviews
Allergies25%

IS RED, SORE, ITCHY, BURNING

Sensitivity-Overall25%

IS RED, SORE, ITCHY, BURNING

Ease Of Use17%

Nightmare to get off

Heating17%

It was very hot on the stage too which some spirit gum doesnt hold up to

Spirit Gum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
30%
2Functionality-Overall
27%
3Leak-Proof
9%
4Durability
7%
5Compatibility-Overall
5%

Common Spirit Gum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spirit Gum 47/100 on Amazon United Kingdom — Skip it. The niche generates £39K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +5.3% over the last 90 days.
Search demand for Spirit Gum on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 7.4× the quietest.