Is spf lip balm profitable to sell on Amazon United Kingdom?

The niche generates £219K/yr across 15 tracked products. 90-day search growth is +100.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the spf lip balm niche?

11 brands and 133 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in spf lip balm?

Top complaints mined from reviews: Ease Of Use, Moist/Dry, Smell. The return rate is 0.1%.

When does demand for spf lip balm peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.9× the quietest.

What does it cost to enter the spf lip balm niche?

Listings span £2.34–£7.01; the average listing price is £3.64 (sweet spot $15–$100). The average incumbent carries 2,908 reviews — the moat a new listing must climb.

spf lip balm

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.34–$7.01) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Growth

Great+100.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay£219K

£219K/yr · 410K searches

Review moat

Okay2,907.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Avg price

Bad£3.64

avg listing price — sweet spot $15–$100

Price range

Bad£2.34–£7.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, spf lip balm is a £219K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

spf lip balm market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: £218K–£291K; units × avg price
Conversion rate: 14.7%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

133

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

Nivea Sun39%
Bondi Sands26%
Malibu15%
Piz Buin4%
raybalm3%
Blistex3%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +100.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Open Trend

Top spf lip balm search terms

spf lip balm166K/yr +103.0%12.9% conv.
lip balm spf53K/yr +93.1%11.7% conv.
spf lip balm 5025K/yr +83.6%13.8% conv.
lip spf20K/yr +145.3%11.0% conv.
lip balm spf 5023K/yr +174.4%11.5% conv.
spf 50 lip balm21K/yr +75.9%10.6% conv.
lip sunscreen10K/yr +235.4%17.8% conv.
factor 50 lip balm12K/yr +65.1%18.0% conv.
spf lip9K/yr +129.3%7.2% conv.
lip sunscreen spf 50 stick10K/yr +71.1%19.1% conv.

All search terms

Top spf lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA SUN Protect Caring Lip Balm SPF50 (4.8g) Factor 50 Balm with Shea Butter Protection Against UVA/UVB Rays with 24H Moisture Lip Care No White Cast

Nivea Sun£2.344.6★2,518 rev

Bondi Sands Sweet Vanilla Lip Balm | Nourishing Formula Locks in Moisture + Provides SPF 50+ Protection | Vegan + Cruelty Free | 10g/0.35 Oz

Bondi Sands£3.074.1★2,002 rev

Malibu Sun SPF 30 Lip Balm Sunscreen Watermelon Mint and Vanilla 3 x 5g

Malibu£2.474.3★4,672 rev

Bondi Sands - Lip Balm SPF 50+ Tropical Mango - moisturizing lip balm with SPF 50 for advanced sun protection 10 g

Bondi Sands£3.114.1★1,997 rev

Piz Buin Moisturising Sun Lipstick SPF 30 4.9g

Piz Buin£3.644.4★665 rev

Newest

by launch date

NIVEA Caring Beauty Rose Nude Lip Balm SPF30 (4.8g) 3-in-1 Buttery Lip and Cheek Tint Rich Colour and 24H Moisturisation with SPF 30 Protection

NIVEA£2.35377 rev

1y ago

RAYBALM SPF Lip Balm 50+ | Clear Daily Sunscreen Lip Balm | Hydrating Lip Care with Shea Butter for All-Day Moisture | UVA UVB High Factor Protection | Vegan & Cruelty Free - 10ml

raybalm£4.46245 rev

2y ago

NIVEA SUN Protect Caring Lip Balm SPF50 (4.8g) Factor 50 Balm with Shea Butter Protection Against UVA/UVB Rays with 24H Moisture Lip Care No White Cast

Nivea Sun£2.342,518 rev

2y ago

Sport Ultra Sunscreen Lip Balm SPF 50+ 2 Pack 0.15 oz (4.25 g) Each Banana Boat

Banana Boat£7.0110,145 rev

3y ago

Piz Buin Moisturising Sun Lipstick SPF 30 4.9g

Piz Buin£3.64665 rev

4y ago

What buyers say about spf lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Very very moisturising”

Quality-Overall13%

“Decent quality”

Value For Money12%

“Reasonably priced”

Protection8%

“keeping them safe in the sun”

Soft Feel7%

“Stays soft”

Smell6%

“Pleasant fragrance, not too overbearing”

Advertised Vs Actual Product6%

“Just what I wanted”

Efficiency3%

“Effective”

Color3%

“nice colour”

Ease Of Use3%

“Easy usage”

What buyers complain about

Ease Of Use17%

“However its so hard to get out”

Moist/Dry15%

“Very dry”

Smell9%

“smelled like sick”

Value For Money9%

“Waste of money”

Thickness6%

“Its thick hard to squeeze out”

Color6%

“Personally I don't like the colour of this lip balm nor the texture”

Quality-Overall4%

“Not sure the fps makes a difference over cheaper products or more readily available products you can just buy anywhere”

Durability3%

“Very hard and brittle so easily breaks off and snaps”

Functionality-Overall3%

“Not doing the job”

Comfort-Overall3%

“Unpleasant”

Top return reasons

Functionality-Overall29%

Value For Money21%

Ingredients-Overall10%

Suitability Combination Skin7%

Smell3%

Moist/Dry3%

Size-Overall3%