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Spf Lip Balm

Maybe

An estimated 0.1% of orders come back. But prices span $2.34–$7.01, mostly outside the sweet spot, so Spf Lip Balm is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£219K/yr410K searches / yr
90-day growth
+100.8%search demand this quarter
Competition
75%top-5 click share · 11 brands · 133 sellers

Flapen Score

Spf Lip Balm against its category

The dotted line is the Beauty average. Past it, Spf Lip Balm is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spf Lip Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spf Lip Balm 410K times last year and spent an estimated £219K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +100.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £219K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
+100.8%
Conversion, latest week
14.7%
Market size, estimated
£219Ka year
Peak month
May4.9× the quietest month
Top search term
spf lip balm166K searches a year

02 · Price

A sale here is worth £3.64.

Listings sell for £3.64 on average, from £2.34 to £7.01. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £3.64 that is £15K to £18K a year per listing.

Average price
£3.64under the $15 to $100 sweet spot
Price range
£2.34–£7.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£15K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Lips. It carries 2,908 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Lips
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,908per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Spf Lip Balm products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£22K£44K£66K£88K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

133

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

11%

  • Nivea Sun39%
  • Bondi Sands26%
  • Malibu15%
  • Piz Buin4%
  • raybalm3%
  • Blistex3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Spf Lip Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Search terms

Top Spf Lip Balm search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spf lip balm166K/yr
  • lip balm spf53K/yr
  • spf lip balm 5025K/yr
  • lip spf20K/yr
  • lip balm spf 5023K/yr
  • spf 50 lip balm21K/yr
  • lip sunscreen10K/yr
  • factor 50 lip balm12K/yr
  • spf lip9K/yr
  • lip sunscreen spf 50 stick10K/yr

Reviews and returns

What reviews say buyers love and hate about Spf Lip Balm

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Ease Of Use”
0.1%of orders come back
“However its so hard to get out”
A buyer, on “Ease Of Use”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Spf Lip Balm questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data