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Spf Lip Balm

Spf Lip Balm shows low returns (0.1%), but prices mostly outside the sweet spot ($2.34–$7.01) keeps it on the watch list.

Signals Trending

Flapen Score

55
Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

Market size 42Growth 91Conversion 97Competition 20Returns 100Price range 0Avg price 10Brand share 31Review moat 36Quality gap 67
This niche Category average · 2,481 niches

Is Spf Lip Balm profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Spf Lip Balm is a £219K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.

Spf Lip Balm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +100.8% over the last 90 days and 14.7% of searches end in a purchase.

£219K

revenue / yr

Units sold / yr80K
Search volume / yr+100.8%410K
Conversion rate14.7%
Avg price£3.64

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 133
Top-5 product click share75%
Open market14%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews2,908

Top Spf Lip Balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£22K£44K£66K£88K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

133

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

  • Nivea Sun39%
  • Bondi Sands26%
  • Malibu15%
  • Piz Buin4%
  • raybalm3%
  • Blistex3%
  • Open — no brand owns it (5 brands, 11%)

Spf Lip Balm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume410KCVR14.7%Products15Brands11Top 5 Brands86%OOS Rate0.0%Rating4.3★Reviews2,908Avg BSR#23
23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Top Spf Lip Balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spf lip balm166K/yr
  • lip balm spf53K/yr
  • spf lip balm 5025K/yr
  • lip spf20K/yr
  • lip balm spf 5023K/yr
  • spf 50 lip balm21K/yr
  • lip sunscreen10K/yr
  • factor 50 lip balm12K/yr
  • spf lip9K/yr
  • lip sunscreen spf 50 stick10K/yr

What reviews say buyers love and hate about Spf Lip Balm

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Moist/Dry18%

Very very moisturising

Quality-Overall13%

Decent quality

Value For Money12%

Reasonably priced

Protection8%

keeping them safe in the sun

Soft Feel7%

Stays soft

What buyers complain about

75% of reviews
Ease Of Use17%

However its so hard to get out

Moist/Dry15%

Very dry

Smell9%

smelled like sick

Value For Money9%

Waste of money

Thickness6%

Its thick hard to squeeze out

Spf Lip Balm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
29%
2Value For Money
21%
3Ingredients-Overall
10%
4Suitability Combination Skin
7%
5Smell
3%

Common Spf Lip Balm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spf Lip Balm 55/100 on Amazon United Kingdom — Worth a look. The niche generates £219K/yr across 15 tracked products. Search demand moved +100.8% over the last 90 days.
Search demand for Spf Lip Balm on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 4.9× the quietest.