solid perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£44.71avg listing price — sweet spot $15–$100
Price range
Incredible£26.60–£75.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,597.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 23K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, solid perfume is a £15K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
solid perfume market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £11K–£22K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #869
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 10.5%
- Avg brand age
- 80 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Mugler100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 73.7×
Top solid perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mugler Alien Eau de Parfum Refillable Womens Perfume Iconic Woody Floral Fragrance with Sensual Jasmine Sambac Cashmeran Wood Enveloping White Amber (Full Size Refill or Gift set)
Mugler£54.864.7★10,497 rev
Mugler Angel Nova Eau de Parfum Fruity Floral Woody Fragrance
Mugler£44.864.7★1,821 rev
Mugler Alien Goddess Supra-Florale Eau de Parfum Luminous Floral Scent
Mugler£50.274.6★366 rev
Mugler Angel Eau de Parfum Iconic Ambery Gourmand Perfume for Women with Bergamot Praline Patchouli Vanilla Refillable Star Bottle Bold Sensual Fragrance (Full Size Refill or Gift set)
Mugler£75.764.7★6,272 rev
Mugler Alien Eau de Parfum Refillable Womens Perfume Iconic Woody Floral Fragrance with Sensual Jasmine Sambac Cashmeran Wood Enveloping White Amber (Full Size Refill or Gift set)
Mugler£41.624.7★10,497 rev
Newest
by launch date
Mugler Alien Pulp Eau de Parfum Fruity Floral Scent For Women
Mugler£43.42238 rev
Mugler Angel Stellar Eau de Parfum Lumineuse Ambery Gourmand Fragrance
Mugler£43.32126 rev
Mugler Angel Nova Eau de Parfum Fruity Floral Woody Fragrance
Mugler£44.861,821 rev
Mugler Angel Fantasm Eau de Parfum for Women Ambery Gourmand Fruity Fragrance with Juicy Fruit Accord Creamy Coconut and Luminous Patchouli Sensual Womens Perfume
Mugler£44.82372 rev
Mugler A*Men Eau de Toilette for Men Woody Ambery Gourmand Fragrance with Lavender Mint Coffee Caramel and Warm Patchouli Bold Intense Masculine Refillable Star Aftershave 100ml
Mugler£57.342,753 rev
Trending
90-day click momentum
Mugler Angel Eau de Parfum Gourmand Oriental Fragrance With Bergamot Praline Patchouli and Vanilla Notes Refillable Iconic Star Bottle Perfume for Women Travel Size Spray
Mugler£26.604.5★
Mugler Angel Nova Eau de Parfum Fruity Floral Woody Fragrance
Mugler£44.864.7★
Mugler Alien Pulp Eau de Parfum Fruity Floral Scent For Women
Mugler£43.424.5★
Mugler Angel Perfuming Shower Gel Hyaluronic Acid Hydrating Ritual
Mugler£29.364.5★
Mugler Alien Eau de Parfum Refillable Womens Perfume Iconic Woody Floral Fragrance with Sensual Jasmine Sambac Cashmeran Wood Enveloping White Amber (Full Size Refill or Gift set)
Mugler£27.554.5★
What buyers say about solid perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“reasonably priced”
“Great Product”
“a good size tub”
“Longevity has been solid on me”
“As described”
“a soft musk”
“The bottle can be easily refilled which is more cost effective”
“While the initial spray is very bright”
“Its not too heavy or overpowering”
What buyers complain about
“Dreadful smell”
“A bit expensive”
“disappointed size”
“It caused a horrific rash”
“not very strong at all”
“the description was a bit misleading as I thought it was a 100 ml”
“Not long lasting”
“the silver top appears to be made of plastic which could be damaged if you were not careful”
Top return reasons
Common questions
- Is solid perfume profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the solid perfume niche?
- 1 brands and 2 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in solid perfume?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
- When does demand for solid perfume peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 73.7× the quietest.
- What does it cost to enter the solid perfume niche?
- Listings span £26.60–£75.76; the average listing price is £44.71 (sweet spot $15–$100). The average incumbent carries 2,598 reviews — the moat a new listing must climb.