How competitive is the Solid Perfume niche on Amazon United Kingdom?

1 brands and 2 sellers compete in Solid Perfume on Amazon United Kingdom. The top 5 Solid Perfume products take 56% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Solid Perfume?

Solid Perfume buyers on Amazon United Kingdom complain most about Smell, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Solid Perfume niche?

Solid Perfume sells for £44.71 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £26.60–£75.76. The average incumbent carries 2,598 reviews — the moat a new listing must climb.

Solid Perfume

brand-locked demand (top 5 brands take 100% of clicks) — Solid Perfume doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

This niche Category average · 2,481 niches

Is Solid Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Solid Perfume is a £15K/yr Amazon United Kingdom market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.

Solid Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.1% over the last 90 days and 1.5% of searches end in a purchase.

£15K

revenue / yr

Units sold / yr500

Search volume / yr+2.1%23K

Conversion rate1.5%

Avg price£44.71

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 2

Top-5 product click share56%

Open market0%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Top Solid Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mugler Alien Eau de Parfum Refillable Womens Perfume Iconic Woody Floral Fragrance with Sensual Jasmine Sambac Cashmeran Wood Enveloping White Amber (Full Size Refill or Gift set)

Price: £54.86
Rating: 4.7/5
Reviews: 10,497
Age: 2y ago

Mugler Angel Nova Eau de Parfum Fruity Floral Woody Fragrance

Price: £44.86
Rating: 4.7/5
Reviews: 1,821
Age: 1y ago

Mugler Alien Goddess Supra-Florale Eau de Parfum Luminous Floral Scent

Price: £50.27
Rating: 4.6/5
Reviews: 366
Age: 2y ago

Mugler Angel Eau de Parfum Iconic Ambery Gourmand Perfume for Women with Bergamot Praline Patchouli Vanilla Refillable Star Bottle Bold Sensual Fragrance (Full Size Refill or Gift set)

Price: £75.76
Rating: 4.7/5
Reviews: 6,272
Age: 2y ago

Mugler Alien Eau de Parfum Refillable Womens Perfume Iconic Woody Floral Fragrance with Sensual Jasmine Sambac Cashmeran Wood Enveloping White Amber (Full Size Refill or Gift set)

Price: £41.62
Rating: 4.7/5
Reviews: 10,497
Age: 2y ago

Newest

by launch date

Mugler Alien Pulp Eau de Parfum Fruity Floral Scent For Women

Price: £43.42
Rating: 4.5/5
Reviews: 238
Age: 5mo ago

Mugler Angel Stellar Eau de Parfum Lumineuse Ambery Gourmand Fragrance

Price: £43.32
Rating: 4.7/5
Reviews: 126
Age: 10mo ago

Mugler Angel Nova Eau de Parfum Fruity Floral Woody Fragrance

Price: £44.86
Rating: 4.7/5
Reviews: 1,821
Age: 1y ago

Mugler Angel Fantasm Eau de Parfum for Women Ambery Gourmand Fruity Fragrance with Juicy Fruit Accord Creamy Coconut and Luminous Patchouli Sensual Womens Perfume

Price: £44.82
Rating: 4.6/5
Reviews: 372
Age: 1y ago

Mugler A*Men Eau de Toilette for Men Woody Ambery Gourmand Fragrance with Lavender Mint Coffee Caramel and Warm Patchouli Bold Intense Masculine Refillable Star Aftershave 100ml

Price: £57.34
Rating: 4.6/5
Reviews: 2,753
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

Mugler100%
Open — no brand owns it (0%)

Solid Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR1.5%Products17Brands1Top 5 Brands100%OOS Rate10.5%Rating4.6★Reviews2,598Avg BSR#869

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 73.7×

What reviews say buyers love and hate about Solid Perfume

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Smell60%

“Beautiful fragrance”

Value For Money20%

“reasonably priced”

Quality-Overall6%

“Great Product”

Size-Overall3%

“a good size tub”

Durability2%

“Longevity has been solid on me”

What buyers complain about

77% of reviews

Smell42%

“Dreadful smell”

Value For Money13%

“A bit expensive”

Size-Overall9%

“disappointed size”

Allergies4%

“It caused a horrific rash”

Strength3%

“not very strong at all”

Solid Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

61%

2Advertised Vs Actual Product

13%

3Size-Overall

4Value For Money

5Quality-Overall

Common Solid Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Solid Perfume 37/100 on Amazon United Kingdom — Skip it. The niche generates £15K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +2.1% over the last 90 days.