How competitive is the Sol De Janeiro niche on Amazon United Kingdom?

1 brands and 3 sellers compete in Sol De Janeiro on Amazon United Kingdom. The top 5 Sol De Janeiro products take 73% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Sol De Janeiro?

Sol De Janeiro buyers on Amazon United Kingdom complain most about Smell, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Sol De Janeiro niche?

Sol De Janeiro sells for £19.61 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.32–£31.64. The average incumbent carries 19,123 reviews — the moat a new listing must climb.

Sol De Janeiro

brand-locked demand (top 5 brands take 100% of clicks) — Sol De Janeiro doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

This niche Category average · 2,481 niches

Is Sol De Janeiro profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sol De Janeiro is a £1.3M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Sol De Janeiro: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.0% over the last 90 days and 2.8% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr80K

Search volume / yr-0.0%2.3M

Conversion rate2.8%

Avg price£19.61

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 3

Top-5 product click share73%

Open market0%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Sol De Janeiro products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sol de Janeiro Cheirosa 62 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.

Price: £17.05
Rating: 4.6/5
Reviews: 43,123
Age: 4y ago

SOL DE JANEIRO Jet Set (Bum Bum)

Price: £20.27
Rating: 4.6/5
Reviews: 18,962
Age: 4y ago

SOL DE JANEIRO Jet Set (Beija Flor)

Price: £20.43
Rating: 4.6/5
Reviews: 18,962
Age: 3y ago

Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.

Price: £16.88
Rating: 4.6/5
Reviews: 20,314
Age: 3y ago

Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 400ml

Price: £21.06
Rating: 4.6/5
Reviews: 809
Age: 9mo ago

Newest

by launch date

Sol de Janeiro Jet Set | Hydrating Jet Set Cheirosa 62 Travel Toiletries | Skincare Beauty Minis

Price: £21.64
Rating: 4.8/5
Reviews: 24
Age: 1mo ago

Sol de Janeiro Cheirosa 62 Jelly Perfume Balm Solid Fragrance Stick

Price: £19.80
Rating: 4.0/5
Reviews: 217
Age: 3mo ago

Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 400ml

Price: £21.06
Rating: 4.6/5
Reviews: 809
Age: 9mo ago

Sol de Janeiro Delicia Drench Shower Oil 385 ml

Price: £16.51
Rating: 4.6/5
Reviews: 1,423
Age: 1y ago

Sol de Janeiro Bom Dia Bright Jet Set | Travel Shower Kit

Price: £20.84
Rating: 4.6/5
Reviews: 18,962
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Sol de Janeiro100%

Sol De Janeiro demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.3MCVR2.8%Products15Brands1Top 5 Brands100%OOS Rate8.9%Rating4.6★Reviews19,123Avg BSR#174

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Top Sol De Janeiro search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sol de janeiro1.6M/yr -2.3%1.6% conv.
sol de janeiro set305K/yr +4.9%3.2% conv.
sol130K/yr +1.7%0.0% conv.
sol de janeiro 6273K/yr +36.3%4.9% conv.
rio de janeiro24K/yr +45.5%2.0% conv.
sol de janeiro gift set34K/yr +17.7%1.7% conv.
sol de janeiro perfume37K/yr -12.6%0.9% conv.
sol de janeiro perfume mists14K/yr -11.1%1.1% conv.
sol de janeiro 3921K/yr +21.9%0.0% conv.
sol de janeiro mini19K/yr -12.7%0.5% conv.

What reviews say buyers love and hate about Sol De Janeiro

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Smell41%

“the fragrance is strong”

Moist/Dry8%

“it drys fast”

Quality-Overall6%

“The quality of these formulas is exceptional”

Value For Money6%

“Reasonably priced”

Ease Of Use3%

“Easy to use”

What buyers complain about

47% of reviews

Smell14%

“with a burnt smell”

Size-Overall11%

“Its too small”

Value For Money10%

“expensive”

Durability3%

“The worst thing is it break like jelly”

Shape/Style2%

“Not happy with the way it looks”

Sol De Janeiro return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

32%

2Size-Overall

27%

3Value For Money

4Advertised Vs Actual Product

5Product Condition

Common Sol De Janeiro questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sol De Janeiro 44/100 on Amazon United Kingdom — Skip it. The niche generates £1.3M/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -0.0% over the last 90 days.