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Sol De Janeiro

Fail

The top 5 brands take 100% of clicks, so Sol De Janeiro is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£1.3M/yr2.3M searches / yr
90-day growth
+0.0%search demand this quarter
Competition
73%top-5 click share · 1 brands · 3 sellers

Flapen Score

Sol De Janeiro against its category

The dotted line is the Beauty average. Past it, Sol De Janeiro is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sol De Janeiro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sol De Janeiro 2.3M times last year and spent an estimated £1.3M. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
2.8%
Market size, estimated
£1.3Ma year
Peak month
December4.3× the quietest month
Top search term
sol de janeiro1.6M searches a year

02 · Price

A sale here is worth £19.61.

Listings sell for £19.61 on average, from £8.32 to £31.64. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £19.61 that is £59K to £78K a year per listing.

Average price
£19.61inside the $15 to $100 sweet spot
Price range
£8.32–£31.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£59K–£78K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #174 within Bath & Body. It carries 19,123 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#174in Bath & Body
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
19,123per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Sol De Janeiro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Sol De Janeiro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Sol De Janeiro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sol de janeiro1.6M/yr
  • sol de janeiro set305K/yr
  • sol130K/yr
  • sol de janeiro 6273K/yr
  • rio de janeiro24K/yr
  • sol de janeiro gift set34K/yr
  • sol de janeiro perfume37K/yr
  • sol de janeiro perfume mists14K/yr
  • sol de janeiro 3921K/yr
  • sol de janeiro mini19K/yr

Reviews and returns

What reviews say buyers love and hate about Sol De Janeiro

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.5%of orders come back
“with a burnt smell”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sol De Janeiro questions

Answered from the same tracked data.