sol de janeiro
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great£19.61avg listing price — sweet spot $15–$100
Market size
Great£1.3M£1.3M/yr · 2.3M searches
Price range
Good£8.32–£31.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad19,123.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sol de janeiro is a £1.3M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £1.2M–£1.6M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 2.8%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 8.9%
- Avg brand age
- 43 months
- Avg seller age
- 153 days
Competition
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Sol de Janeiro100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sol de Janeiro Cheirosa 62 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro£17.054.6★43,123 rev
SOL DE JANEIRO Jet Set (Bum Bum)
Sol de Janeiro£20.274.6★18,962 rev
SOL DE JANEIRO Jet Set (Beija Flor)
Sol de Janeiro£20.434.6★18,962 rev
Sol de Janeiro Cheirosa 68 Hair & Body Fragrance Mist Travel Size 90mL/3.0 fl oz.
Sol de Janeiro£16.884.6★20,314 rev
Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 400ml
Sol de Janeiro£21.064.6★809 rev
Newest
by launch date
Sol de Janeiro Jet Set | Hydrating Jet Set Cheirosa 62 Travel Toiletries | Skincare Beauty Minis
Sol de Janeiro£21.6424 rev
Sol de Janeiro Cheirosa 62 Jelly Perfume Balm Solid Fragrance Stick
Sol de Janeiro£19.80217 rev
Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 400ml
Sol de Janeiro£21.06809 rev
Sol de Janeiro Delicia Drench Shower Oil 385 ml
Sol de Janeiro£16.511,423 rev
Sol de Janeiro Bom Dia Bright Jet Set | Travel Shower Kit
Sol de Janeiro£20.8418,962 rev
Trending
90-day click momentumSol de Janeiro Cheirosa 62 Jelly Perfume Balm Solid Fragrance Stick
Sol de Janeiro£19.804.0★
Sol de Janeiro Jet Set | Hydrating Jet Set Cheirosa 62 Travel Toiletries | Skincare Beauty Minis
Sol de Janeiro£21.644.8★
Sol de Janeiro Brazilian Play Moisturizing Shower Cream-Gel Body Wash - 385 mL
Sol de Janeiro£16.364.7★
Sol de Janeiro Body Badalada Vanilla Lotion | Vitamin-Infused Body Lotion | Cheirosa 62 Fragrance | 400ml
Sol de Janeiro£21.064.6★
Sol de Janeiro Glowmotions Glow Body Oil - Rio Sunset - 75mL
Sol de Janeiro£23.144.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the fragrance is strong”
“it drys fast”
“The quality of these formulas is exceptional”
“Reasonably priced”
“Easy to use”
“My skin feels soft”
“Subtle glow”
“thanks to the compact size”
“Perfect, As Described”
“* Easy to apply”
What buyers complain about
“with a burnt smell”
“Its too small”
“expensive”
“The worst thing is it break like jelly”
“Not happy with the way it looks”
“doesn't live up to the hype”
“Disgusting the bottle had been used it wasnt new very disappointed”
“this might be difficult to use”
“Im allergic to quite a few things”
“Body Oil”
Top return reasons
Common questions
- Is sol de janeiro profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 15 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the sol de janeiro niche?
- 1 brands and 3 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sol de janeiro?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.5%.
- When does demand for sol de janeiro peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the sol de janeiro niche?
- Listings span £8.32–£31.64; the average listing price is £19.61 (sweet spot $15–$100). The average incumbent carries 19,123 reviews — the moat a new listing must climb.
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