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Soft Bristle Hair Brush

Maybe

An estimated 0.9% of orders come back. But the average product has 13,610 reviews to catch up to, so Soft Bristle Hair Brush is a Maybe.

Flapen Score
56
56 / 100
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Market size
£493K/yr488K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
50%top-5 click share · 10 brands · 57 sellers

Flapen Score

Soft Bristle Hair Brush against its category

The dotted line is the Beauty average. Past it, Soft Bristle Hair Brush is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soft Bristle Hair Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soft Bristle Hair Brush 488K times last year and spent an estimated £493K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 488K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £493K a year.

Searches, last 12 months
488K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
7.1%
Market size, estimated
£493Ka year
Peak month
December1.9× the quietest month
Top search term
denman hairbrush211K searches a year

02 · Price

A sale here is worth £14.15.

Listings sell for £14.15 on average, from £4.34 to £103.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £14.15 that is £14K to £18K a year per listing.

Average price
£14.15under the $15 to $100 sweet spot
Price range
£4.34–£103.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£14K–£18K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #163 within Styling Tools. It carries 13,610 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#163in Styling Tools
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,610per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Soft Bristle Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

57

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

6%

  • Brand 181%
  • Brand 23%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Soft Bristle Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Soft Bristle Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • denman hairbrush211K/yr
  • denman brush63K/yr
  • denman hair brush45K/yr
  • soft hair brush30K/yr
  • mason pearson hairbrush33K/yr
  • soft bristle hair brush31K/yr
  • denman27K/yr
  • hair brush denman8K/yr
  • denman d37K/yr
  • hairbrush denman5K/yr

Reviews and returns

What reviews say buyers love and hate about Soft Bristle Hair Brush

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Brush Quality”
15%of negative reviews mention “Size-Overall”
0.9%of orders come back
“a lot smaller than conventional paddle brushes”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Soft Bristle Hair Brush questions

Answered from the same tracked data.