soft bristle hair brush
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great£4.34–£103.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.15avg listing price — sweet spot $15–$100
Market size
Good£493K£493K/yr · 488K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad13,609.76avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, soft bristle hair brush is a £493K/yr Amazon United Kingdom market (488K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
soft bristle hair brush market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £425K–£566K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 3.9%
- Avg brand age
- 38 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
57
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
6%
- Denman81%
- Mason Pearson3%
- Generic3%
- Zestjewel3%
- Aczyqws2%
- VEGCOO2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top soft bristle hair brush search terms
- denman hairbrush211K/yr
- denman brush63K/yr
- denman hair brush45K/yr
- soft hair brush30K/yr
- mason pearson hairbrush33K/yr
- soft bristle hair brush31K/yr
- denman27K/yr
- hair brush denman8K/yr
- denman d37K/yr
- hairbrush denman5K/yr
Top soft bristle hair brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Denman Curly Hair Brush D3 (Black & Red) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men
Denman£10.924.7★82,145 rev
Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. Hairbrush for All Hair Types for Women & Men
Denman£12.754.5★6,836 rev
Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Hairbrush with Natural Bristles for all Hair Types for Women & Men
Denman£15.364.5★6,836 rev
Denman Detangling & Styling Paddle Hairbrush For Wet Or Dry Hair - Curly Coily Straight Thick & Long Ideal for Women & Men D38
Denman£15.904.6★1,821 rev
Denman Curly Hair Brush D3 (African Violet) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men
Denman£11.054.7★82,145 rev
Newest
by launch date
1 pcs Curly Hair Brush D3 (Black & Red) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men
Generic£6.2217 rev
Soft Boar Bristle Hair Brush for Women Paddle Hair Extension brush for Wet Dry hair Dual bristles Anti-Static Detangle hair brush for Curly Thick Long Hair Frizz-Free Breakage-Reducing Design Pink
Oupdate£6.5369 rev
FRAMAR Soft Boar Bristle Hair Brush - Boars Hair Brush For Women Brush For Fine Hair HairBrush for Women HairBrush Boar Bristles Chocolate
FRAMAR£10.964,333 rev
Curly Hair Brush D3 (Black & Red) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men
Aczyqws£6.2919 rev
100% Soft Boar Bristle Hair Brush for Thin & Fine Hair Soft Bristle Brush Beech comb with Beech Handle Used Professional Round Hair Brushes for Men with Thin or Thick Hairs Styling Beard Brush
Difistik£5.1934 rev
Trending
90-day click momentum
Zestjewel Curly Hair Brush D3 (Black & Red) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men
Zestjewel£6.642.8★
Denman Curly Hair Brush D4 (Cherry Blossom) 9 Row Styling Brush for Styling Smoothing Longer Hair and Defining Curls - For Women and Men
Denman£11.494.6★
SINOKANTY Natural Bristle Brush for Thin and Fine Hair - Soft for Women Men and Children - Improves Texture Restores Shine Makes Smooth & Healthy
SINOKANTY£4.344.5★
Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing Brush for All Hair Types Hairbrush for Women & Men D81M Pink Crush
Denman£15.594.5★
Denman Detangling & Styling Paddle Hairbrush For Wet Or Dry Hair - Curly Coily Straight Thick & Long Ideal for Women & Men D38
Denman£15.904.6★
What buyers say about soft bristle hair brush
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality brush”
“They have consistent quality”
“It smooths hair nicely”
“Very good hair brush”
“Good price”
“Great for thick hair”
“As described”
“Favourite brush for curly hair”
“Good size and works well”
“Very easy to brush my hair”
What buyers complain about
“a lot smaller than conventional paddle brushes”
“Overpriced for the quality”
“Broke after a few uses”
“Bristles too hard and spikey”
“Waste of money”
“the handle is just cheap, light plastic”
“too uncomfortable for me”
“Not suitable for bald people”
“Very misleading”
“Spikey and painful to use”
Top return reasons
Common questions
- Is soft bristle hair brush profitable to sell on Amazon United Kingdom?
- The niche generates £493K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the soft bristle hair brush niche?
- 10 brands and 57 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in soft bristle hair brush?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.9%.
- When does demand for soft bristle hair brush peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the soft bristle hair brush niche?
- Listings span £4.34–£103.27; the average listing price is £14.15 (sweet spot $15–$100). The average incumbent carries 13,610 reviews — the moat a new listing must climb.