Soft Bristle Hair Brush
Soft Bristle Hair Brush shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Soft Bristle Hair Brush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soft Bristle Hair Brush is a £493K/yr Amazon United Kingdom market (488K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Soft Bristle Hair Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.5% over the last 90 days and 7.1% of searches end in a purchase.
£493K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 25 products
Top Soft Bristle Hair Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Denman Curly Hair Brush D3 (Black & Red) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men
- Price
- £10.92
- Rating
- 4.7/5
- Reviews
- 82,145
- Age
- 19y ago
Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. Hairbrush for All Hair Types for Women & Men
- Price
- £12.75
- Rating
- 4.5/5
- Reviews
- 6,836
- Age
- 18y ago
Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Hairbrush with Natural Bristles for all Hair Types for Women & Men
- Price
- £15.36
- Rating
- 4.5/5
- Reviews
- 6,836
- Age
- 20y ago
Denman Detangling & Styling Paddle Hairbrush For Wet Or Dry Hair - Curly Coily Straight Thick & Long Ideal for Women & Men D38
- Price
- £15.90
- Rating
- 4.6/5
- Reviews
- 1,821
- Age
- 6y ago
Denman Curly Hair Brush D3 (African Violet) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men
- Price
- £11.05
- Rating
- 4.7/5
- Reviews
- 82,145
- Age
- 7y ago
Trending
90-day click momentum
Zestjewel Curly Hair Brush D3 (Black & Red) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men
- Price
- £6.64
- Rating
- 2.8/5
- Reviews
- 14
- Age
- 19y ago
Denman Curly Hair Brush D4 (Cherry Blossom) 9 Row Styling Brush for Styling Smoothing Longer Hair and Defining Curls - For Women and Men
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 17,747
- Age
- 4y ago
SINOKANTY Natural Bristle Brush for Thin and Fine Hair - Soft for Women Men and Children - Improves Texture Restores Shine Makes Smooth & Healthy
- Price
- £4.34
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago
Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing Brush for All Hair Types Hairbrush for Women & Men D81M Pink Crush
- Price
- £15.59
- Rating
- 4.5/5
- Reviews
- 6,836
- Age
- 2y ago
Denman Detangling & Styling Paddle Hairbrush For Wet Or Dry Hair - Curly Coily Straight Thick & Long Ideal for Women & Men D38
- Price
- £15.90
- Rating
- 4.6/5
- Reviews
- 1,821
- Age
- 6y ago
Newest
by launch date
1 pcs Curly Hair Brush D3 (Black & Red) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men
- Price
- £6.22
- Rating
- 2.7/5
- Reviews
- 17
- Age
- 1y ago
Soft Boar Bristle Hair Brush for Women Paddle Hair Extension brush for Wet Dry hair Dual bristles Anti-Static Detangle hair brush for Curly Thick Long Hair Frizz-Free Breakage-Reducing Design Pink
- Price
- £6.53
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 1y ago
FRAMAR Soft Boar Bristle Hair Brush - Boars Hair Brush For Women Brush For Fine Hair HairBrush for Women HairBrush Boar Bristles Chocolate
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 4,333
- Age
- 1y ago
Curly Hair Brush D3 (Black & Red) 7 Row Styling Brush for Detangling Separating Shaping and Defining Curls - For Women and Men
- Price
- £6.29
- Rating
- 3.0/5
- Reviews
- 19
- Age
- 1y ago
100% Soft Boar Bristle Hair Brush for Thin & Fine Hair Soft Bristle Brush Beech comb with Beech Handle Used Professional Round Hair Brushes for Men with Thin or Thick Hairs Styling Beard Brush
- Price
- £5.19
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
57
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
6%
- Denman81%
- Mason Pearson3%
- Generic3%
- Zestjewel3%
- Aczyqws2%
- VEGCOO2%
- Open — no brand owns it (4 brands, 6%)
Soft Bristle Hair Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.9×
Top Soft Bristle Hair Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- denman hairbrush211K/yr
- denman brush63K/yr
- denman hair brush45K/yr
- soft hair brush30K/yr
- mason pearson hairbrush33K/yr
- soft bristle hair brush31K/yr
- denman27K/yr
- hair brush denman8K/yr
- denman d37K/yr
- hairbrush denman5K/yr
What reviews say buyers love and hate about Soft Bristle Hair Brush
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good quality brush”
“They have consistent quality”
“It smooths hair nicely”
“Very good hair brush”
“Good price”
What buyers complain about
72% of reviews“a lot smaller than conventional paddle brushes”
“Overpriced for the quality”
“Broke after a few uses”
“Bristles too hard and spikey”
“Waste of money”
Soft Bristle Hair Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Soft Bristle Hair Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
