soap on a rope
Worth a lookShows low returns (0.2%), but a small market ($32K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great222.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.04avg listing price — sweet spot $15–$100
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.34–£17.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£32K£32K/yr · 63K searches
According to Flapen's Amazon United Kingdom niche tracking, soap on a rope is a £32K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
soap on a rope market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £32K–£40K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #728
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 38%
- Out of stock
- 6.5%
- Avg brand age
- 36 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
33
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
23%
- Shower Bar20%
- Eco Bath London14%
- beauty mix12%
- THE CLOVELLY SOAP CO.12%
- Wsndyjia12%
- The Natural Spa7%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -8.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.6×
Top soap on a rope search terms
- soap on a rope32K/yr
- soap on a rope men24K/yr
- soap on a rope for women6K/yr
Top soap on a rope products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Verbena Scented Soap on a Rope - 220g Natural Solid Body Wash Bar for Travel & Home - Long Lasting Vegan Plastic-Free Eco-Friendly & Moisturizing
Shower Bar£7.924.4★269 rev
Original Soap On A Rope 150g Pack of 2 | Timeless Exfoliating Soap with Iconic Citrus and Spicy Woods Fragrance | Classic Grooming Essential with Convenient Rope Design for Freshness and Style
beauty mix£4.924.2★102 rev
Grape Soap on a Rope 2026 Handcrafted Crystal Grapes Soaps Lasting Fragrance DIY Soap on a Rope Home Decor and Gift Choice for Women Men Exquisite Box with Storage Bag (Purple)
Wsndyjia£11.374.0★11 rev
Oud Scented Soap on a Rope - 220g Natural Solid Body Wash Bar for Travel & Home - Long Lasting Vegan Plastic-Free Eco-Friendly & Moisturizing
Shower Bar£7.864.4★269 rev
Eco Bath London Donkeys Milk Soap on a Rope 220g - Luxurious and Eco Friendly Body Wash Bar with Shea Butter Natural Shower Gel Bar for Smooth and Hydrated Skin
Eco Bath London£6.874.5★478 rev
Newest
by launch dateGrape Soap on a Rope 2026 Handcrafted Crystal Grapes Soaps Lasting Fragrance DIY Soap on a Rope Home Decor and Gift Choice for Women Men Exquisite Box with Storage Bag (Purple)
Wsndyjia£11.3711 rev
Grape Shaped Soap Natural Cold Process Bar for Bath & Body Decorative Soap Gift in Elegant Gift Box Black
SAPHUS£15.192 rev
Natural Turmeric Soap On A Rope Bar for Face & Body
fiora£5.6813 rev
1 X 150g | Soap on a Rope | Mens Bar Soap with Bold Scent | Hanging Rope for Shower & Travel | Long-Lasting with Fresh Masculine Scent |
TACK OUT EST 1974£3.8033 rev
3 X 150g | Soap on a Rope | Mens Bar Soap with Bold Scent | Hanging Rope for Shower & Travel | Long-Lasting with Fresh Masculine Scent |
TACK OUT EST 1974£7.4927 rev
Trending
90-day click momentum
BOUMVID 2 PCS Sisal Soap Bag Organic Natural Soap Bags Exfoliating Mesh Soap Saver Pouch with Drawstring for Shower Drying Foaming Soaps Exfoliation
BOUMVID£3.344.0★
Grape Shaped Soap Natural Cold Process Bar for Bath & Body Decorative Soap Gift in Elegant Gift Box Black
SAPHUS£15.195.0★
Grape Soap on a Rope 2026 Handcrafted Crystal Grapes Soaps Lasting Fragrance DIY Soap on a Rope Home Decor and Gift Choice for Women Men Exquisite Box with Storage Bag (Purple)
Wsndyjia£11.374.0★
Clovelly Soap Co Natural Handmade Soap on a rope Bar (Bergamot and Lemongrass 100g) For All Skin Types 100g
THE CLOVELLY SOAP CO.£6.674.2★
Verbena Scented Soap on a Rope - 220g Natural Solid Body Wash Bar for Travel & Home - Long Lasting Vegan Plastic-Free Eco-Friendly & Moisturizing
Shower Bar£7.924.4★
What buyers say about soap on a rope
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent”
“Fair soap”
“A lovely Xmas or birthday present”
“Value for money”
“Lovely creamy lather and gorgeous scent”
“Very durable”
“Exactly what it says it is”
“Cleanliness”
“Good Hygine”
“Gentle on skin”
What buyers complain about
“so quite expensive as it didn't last long”
“I did find the scent a little overwhelming”
“Its not a soft feeling soap”
“However practically not so good”
“didn't last long”
“Unattractive brown colour on the soap from the string”
“The string leaves a horrible brown stain on either end of the soap”
“is rather slippery so the rope is a very convenient way of keeping a grip on it”
“Each bar is slightly smaller than a regular standard size of soap”
Top return reasons
Common questions
- Is soap on a rope profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the soap on a rope niche?
- 15 brands and 33 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in soap on a rope?
- Top complaints mined from reviews: Value For Money, Smell, Soft Feel. The return rate is 0.2%.
- When does demand for soap on a rope peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the soap on a rope niche?
- Listings span £3.34–£17.25; the average listing price is £8.04 (sweet spot $15–$100). The average incumbent carries 222 reviews — the moat a new listing must climb.