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Soap on a Rope

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $32K a year here, so Soap on a Rope is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£32K/yr63K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
49%top-5 click share · 15 brands · 33 sellers

Flapen Score

Soap on a Rope against its category

The dotted line is the Beauty average. Past it, Soap on a Rope is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap on a Rope market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soap on a Rope 63K times last year and spent an estimated £32K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
6.5%
Market size, estimated
£32Ka year
Peak month
December5.6× the quietest month
Top search term
soap on a rope32K searches a year

02 · Price

A sale here is worth £8.04.

Listings sell for £8.04 on average, from £3.34 to £17.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.04 that is £804 to £2K a year per listing.

Average price
£8.04under the $15 to $100 sweet spot
Price range
£3.34–£17.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£804–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #728 within Bath & Body. It carries 222 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
86%
Out of stock, average day
6.5%
Average rank
#728in Bath & Body
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
222per listing
Listings tracked
29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Soap on a Rope products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

33

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 90%

Open market

23%

  • Shower Bar20%
  • Eco Bath London14%
  • beauty mix12%
  • THE CLOVELLY SOAP CO.12%
  • Wsndyjia12%
  • The Natural Spa7%

Demand

Soap on a Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Soap on a Rope search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • soap on a rope32K/yr
  • soap on a rope men24K/yr
  • soap on a rope for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Soap on a Rope

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
18%of negative reviews mention “Value For Money”
0.2%of orders come back
“so quite expensive as it didn't last long”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Soap on a Rope questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data