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Soap Making Kit

Fail

Shoppers spend an estimated $51K a year here, so Soap Making Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£51K/yr98K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
59%top-5 click share · 9 brands · 16 sellers

Flapen Score

Soap Making Kit against its category

The dotted line is the Beauty average. Past it, Soap Making Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soap Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Soap Making Kit 98K times last year and spent an estimated £51K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
4.2%
Market size, estimated
£51Ka year
Peak month
December2.1× the quietest month
Top search term
soap base34K searches a year

02 · Price

A sale here is worth £12.27.

Listings sell for £12.27 on average, from £8.03 to £24.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.27 that is £3K to £6K a year per listing.

Average price
£12.27under the $15 to $100 sweet spot
Price range
£8.03–£24.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #1,931 within Bath & Body. It carries 942 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
13.3%
Average rank
#1,931in Bath & Body
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
942per listing
Listings tracked
20

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Soap Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

16

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

6%

  • Brand 147%
  • Brand 235%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Soap Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Soap Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soap base34K/yr
  • melt and pour soap base28K/yr
  • soap base for soap making18K/yr
  • glycerin soap base4K/yr
  • melt and pour soap4K/yr
  • soap base for soap making organic3K/yr
  • shea butter soap base4K/yr
  • clear soap2K/yr

Reviews and returns

What reviews say buyers love and hate about Soap Making Kit

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
39%of negative reviews mention “Allergies”
0.2%of orders come back
“I have sensitive skin”
A buyer, on “Allergies”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Soap Making Kit questions

Answered from the same tracked data.