soap making kit
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good942.1avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.03–£24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.27avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 98K searches
According to Flapen's Amazon United Kingdom niche tracking, soap making kit is a £51K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
soap making kit market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £61K–£74K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #1,931
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 25%
- Out of stock
- 13.3%
- Avg brand age
- 46 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
16
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
6%
- Mystic Moments47%
- Forbury35%
- CoolCrafts4%
- Forbury Direct3%
- TinMeZor3%
- SEWACC3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top soap making kit search terms
- soap base34K/yr
- melt and pour soap base28K/yr
- soap base for soap making18K/yr
- glycerin soap base4K/yr
- melt and pour soap4K/yr
- soap base for soap making organic3K/yr
- shea butter soap base4K/yr
- clear soap2K/yr
Top soap making kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mystic Moments | Stephensons Clear Melt & Pour Soap Base SLS Free 1Kg | Vegetable Glycerin Soap Making Base | Moisturising & Easy to Customise | Odourless for Superior Fragrance Lift
Mystic Moments£9.544.7★5,175 rev
1kg + 50g(1050g) Shea Butter Soap Base Forbury Melt and Pour Opaque
Forbury£11.304.7★893 rev
Mystic Moments | Stephensons Oatmeal & Shea Butter Melt & Pour Soap Base 1Kg | Natural Exfoliating Soap Making Base | Moisturising High Glycerine Formula for Handmade Soap Bars
Mystic Moments£12.444.7★1,376 rev
1 kg Organic Honey Forbury Melt & Pour Soap Base SLS Free
Forbury£9.345.0★7 rev
Forbury 1kg Soap Base White Opaque. Melt and Pour soap-Making
Forbury£9.504.7★1,008 rev
Newest
by launch date
CoolCrafts White Soap Base Melt and Pour Soap Making Block Easy to Cut - 1Kg
CoolCrafts£9.981 rev
Goat Milk Soap Base 1 lb Melt and Pour Soap Base for Crafts - Natural Soap Making Supplies DIY Soap Base for Beginners
TinMeZor£14.15470 rev
1 kg Organic Honey Forbury Melt & Pour Soap Base SLS Free
Forbury£9.347 rev
1kg Low Sweat White Forbury Melt & Pour Soap Base SLS Free
Forbury£8.477 rev
Gvdeirn Handmade Soap Making Kit for Adults DIY Soap Making Kit with 900ml Soap Base Dried Flowers Silicon Mold Pigment & Essential Oils Personalized Handmade Soap Gift Set
Gvdeirn£24.895 rev
Trending
90-day click momentumCoolCrafts White Soap Base Melt and Pour Soap Making Block Easy to Cut - 1Kg
CoolCrafts£9.984.0★
Clever Soap 0.5% Piroctone Olamine Face & Body Cream - Helps Prevent Flare-Ups - Suitable For Seborrheic Dermatitis Psoriasis Acne Dry & Oily Sensitive Skin - Fragrance & Oil Free For Men & Women
Clever Soap£9.104.3★
Mystic Moments | Stephensons Oatmeal & Shea Butter Melt & Pour Soap Base 1Kg | Natural Exfoliating Soap Making Base | Moisturising High Glycerine Formula for Handmade Soap Bars
Mystic Moments£12.444.7★
Goat Milk Soap Base 1 lb Melt and Pour Soap Base for Crafts - Natural Soap Making Supplies DIY Soap Base for Beginners
TinMeZor£14.154.7★
Gvdeirn Handmade Soap Making Kit for Adults DIY Soap Making Kit with 900ml Soap Base Dried Flowers Silicon Mold Pigment & Essential Oils Personalized Handmade Soap Gift Set
Gvdeirn£24.894.7★
What buyers say about soap making kit
What buyers praise and complain about, mined from review topics.What buyers love
“Great value for money”
“Excellent soap”
“The product works as it is advertise”
“originally it cleared my dermatitis”
“Nice scent”
“easy to use”
“Great for all sorts of cleaning”
“It has cleared my sensitive skin in a week”
“it has really helped with the bumps I used to get on my forehead”
“effective”
What buyers complain about
“I have sensitive skin”
“Can feel a little dry”
“Poor quality and price is high”
“When I cut it up it was really hard”
“Giving one out of 5 purely because it is advertised AND states on the package that it is SLS free”
“Didnt work”
“nothing worked to reduce them”
“Because it's a very lightweight gel it can be a little drying”
“how this version burns your skin no matter if you put small amounts over time”
“greasy and disgusting”
Top return reasons
Common questions
- Is soap making kit profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the soap making kit niche?
- 9 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in soap making kit?
- Top complaints mined from reviews: Allergies, Moist/Dry, Quality-Overall. The return rate is 0.2%.
- When does demand for soap making kit peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the soap making kit niche?
- Listings span £8.03–£24.89; the average listing price is £12.27 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.