How competitive is the Soap Making Kit niche on Amazon United Kingdom?

9 brands and 16 sellers compete in Soap Making Kit on Amazon United Kingdom. The top 5 Soap Making Kit products take 59% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Soap Making Kit?

Soap Making Kit buyers on Amazon United Kingdom complain most about Allergies, Moist/Dry, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Soap Making Kit niche?

Soap Making Kit sells for £12.27 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.03–£24.89. The average incumbent carries 942 reviews — the moat a new listing must climb.

Soap Making Kit

a small market ($51K/yr) — Soap Making Kit doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

This niche Category average · 2,481 niches

Is Soap Making Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Soap Making Kit is a £51K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Soap Making Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.3% over the last 90 days and 4.2% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr6K

Search volume / yr-10.3%98K

Conversion rate4.2%

Avg price£12.27

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers9 · 16

Top-5 product click share59%

Open market8%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Top Soap Making Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mystic Moments | Stephensons Clear Melt & Pour Soap Base SLS Free 1Kg | Vegetable Glycerin Soap Making Base | Moisturising & Easy to Customise | Odourless for Superior Fragrance Lift

Price: £9.54
Rating: 4.7/5
Reviews: 5,175
Age: 15y ago

1kg + 50g(1050g) Shea Butter Soap Base Forbury Melt and Pour Opaque

Price: £11.30
Rating: 4.7/5
Reviews: 893
Age: 7y ago

Mystic Moments | Stephensons Oatmeal & Shea Butter Melt & Pour Soap Base 1Kg | Natural Exfoliating Soap Making Base | Moisturising High Glycerine Formula for Handmade Soap Bars

Price: £12.44
Rating: 4.7/5
Reviews: 1,376
Age: 9y ago

1 kg Organic Honey Forbury Melt & Pour Soap Base SLS Free

Price: £9.34
Rating: 5.0/5
Reviews: 7
Age: 10mo ago

Forbury 1kg Soap Base White Opaque. Melt and Pour soap-Making

Price: £9.50
Rating: 4.7/5
Reviews: 1,008
Age: 7y ago

Newest

by launch date

CoolCrafts White Soap Base Melt and Pour Soap Making Block Easy to Cut - 1Kg

Price: £9.98
Rating: 4.0/5
Reviews: 1
Age: 4mo ago

Goat Milk Soap Base 1 lb Melt and Pour Soap Base for Crafts - Natural Soap Making Supplies DIY Soap Base for Beginners

Price: £14.15
Rating: 4.7/5
Reviews: 470
Age: 8mo ago

1 kg Organic Honey Forbury Melt & Pour Soap Base SLS Free

Price: £9.34
Rating: 5.0/5
Reviews: 7
Age: 10mo ago

1kg Low Sweat White Forbury Melt & Pour Soap Base SLS Free

Price: £8.47
Rating: 4.5/5
Reviews: 7
Age: 10mo ago

Gvdeirn Handmade Soap Making Kit for Adults DIY Soap Making Kit with 900ml Soap Base Dried Flowers Silicon Mold Pigment & Essential Oils Personalized Handmade Soap Gift Set

Price: £24.89
Rating: 4.7/5
Reviews: 5
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Mystic Moments47%
Forbury35%
CoolCrafts4%
Forbury Direct3%
TinMeZor3%
SEWACC3%
Open — no brand owns it (3 brands, 6%)

Soap Making Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR4.2%Products20Brands9Top 5 Brands92%OOS Rate13.3%Rating4.6★Reviews942Avg BSR#1,931

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Soap Making Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

soap base34K/yr -12.6%1.5% conv.
melt and pour soap base28K/yr -15.5%3.4% conv.
soap base for soap making18K/yr -5.3%1.8% conv.
glycerin soap base4K/yr +5.8%1.3% conv.
melt and pour soap4K/yr -10.9%4.0% conv.
soap base for soap making organic3K/yr +7.1%2.3% conv.
shea butter soap base4K/yr -15.5%2.9% conv.
clear soap2K/yr +2.8%3.3% conv.

What reviews say buyers love and hate about Soap Making Kit

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews

Value For Money17%

“Great value for money”

Quality-Overall14%

“Excellent soap”

Advertised Vs Actual Product8%

“The product works as it is advertise”

Allergies6%

“originally it cleared my dermatitis”

Smell6%

“Nice scent”

What buyers complain about

75% of reviews

Allergies39%

“I have sensitive skin”

Moist/Dry7%

“Can feel a little dry”

Quality-Overall5%

“Poor quality and price is high”

Hard Feel5%

“When I cut it up it was really hard”

Advertised Vs Actual Product5%

“Giving one out of 5 purely because it is advertised AND states on the package that it is SLS free”

Soap Making Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

21%

2Advertised Vs Actual Product

12%

3Color

4Smell

5Leak-Proof

Common Soap Making Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Soap Making Kit 40/100 on Amazon United Kingdom — Skip it. The niche generates £51K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -10.3% over the last 90 days.