Soap Gift Set
FailShoppers spend an estimated $7K a year here, so Soap Gift Set is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £7K/yr45K searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 54%top-5 click share · 21 brands · 65 sellers
Flapen Score
Soap Gift Set against its category
The dotted line is the Beauty average. Past it, Soap Gift Set is stronger. Inside it, weaker.
Market
The Soap Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soap Gift Set 45K times last year and spent an estimated £7K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £7Ka year
- Peak month
- December12.2× the quietest month
- Top search term
- soap gift set13K searches a year
02 · Price
A sale here is worth £8.03.
Listings sell for £8.03 on average, from £1.77 to £19.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.03 that is £0 to £803 a year per listing.
- Average price
- £8.03under the $15 to $100 sweet spot
- Price range
- £1.77–£19.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£803
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #271 within Bath & Body. It carries 581 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 96%
- Out of stock, average day
- 10.1%
- Average rank
- #271in Bath & Body
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 581per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Soap Gift Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
65
Top-5 brand share
53%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
39%
- Brand 111%
- Brand 211%
- Brand 311%
- Brand 410%
- Brand 59%
- Brand 69%
Demand
Soap Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.2×
Search terms
Top Soap Gift Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- soap gift set13K/yr
- soap set10K/yr
- soap gift6K/yr
- scented soap4K/yr
- luxury soap bars5K/yr
- soaps for women gift7K/yr
Reviews and returns
What reviews say buyers love and hate about Soap Gift Set
We read the reviews and the return reasons for every product selling here.
“The smell of these soaps seems to be toxic as it made me feel sick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soap Gift Set questions
Answered from the same tracked data.









