Soap Gift Set
FailShoppers spend an estimated $7K a year here, so Soap Gift Set is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £7K/yr45K searches / yr
- 90-day growth
- -19.5%search demand this quarter
- Competition
- 54%top-5 click share · 21 brands · 65 sellers
Flapen Score
Soap Gift Set against its category
The dotted line is the Beauty average. Past it, Soap Gift Set is stronger. Inside it, weaker.
Market
The Soap Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Soap Gift Set 45K times last year and spent an estimated £7K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -19.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £7Ka year
- Peak month
- December12.2× the quietest month
- Top search term
- soap gift set13K searches a year
02 · Price
A sale here is worth £8.03.
Listings sell for £8.03 on average, from £1.77 to £19.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £8.03 that is £0 to £803 a year per listing.
- Average price
- £8.03under the $15 to $100 sweet spot
- Price range
- £1.77–£19.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£803
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #271 within Bath & Body. It carries 581 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 96%
- Out of stock, average day
- 10.1%
- Average rank
- #271in Bath & Body
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 581per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Soap Gift Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
William Morris At Home Soap 4 x 50g Guest Soaps Fragranced With Patchouli and Red Berry Giftable Book Box Vegan and Cruelty Friendly Gift For Home Lovers
- Price
- £10.41
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 4y ago

Soap Gift Set for Women 3 x 100g Luxury Bar Soaps Pamper Bath & Body Gift Vegan Marble Effect Soap Bars Bespoke Fragrances Official National Gallery Collection
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago

Faith In Nature Natural Handmade Soap Gift Set Vegan and Cruelty Free No SLS or Parabens 3 x 100g
- Price
- £4.98
- Rating
- 4.7/5
- Reviews
- 1,162
- Age
- 5y ago

Heathcote & Ivory Soap 280g Orange Blossom and Honey Fragrance Moisturising Shea Butter Vegan and Cruelty Friendly Gift For Nature Lovers Approximate Size: L6.9 x W7.8 x H12.20 cm
- Price
- £5.43
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 2y ago

Artisan Soap Mini Soap Bar Pack 8 Handmade Essential Oil Soaps with Shea Butter & Coconut Oil Gift Set (8 x 15g)
- Price
- £8.11
- Rating
- 3.7/5
- Reviews
- 157
- Age
- 1y ago
Trending
estimated 90-day click momentum
The English Soap Company Anniversary Bluebell and Rosemary Soap - Luxury Shea Butter Bar - Floral Bluebell Scent Moisturising Vegan Friendly Recyclable Gift Soap Made in England 190g
- Price
- £7.65
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 1y ago

Lux Family Pack Soap Bar Bundle 5 Pack Variety - Soft Touch Magical Spell Bright Impress Aqua Sparkle Velvet Touch 80g Each
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 6mo ago

RHS Flower Show White Blooms Soap Bar with Bergamot Rose and Vanilla Notes Gently Cleanses and Leaves Skin Softly Scented 200 g
- Price
- £5.85
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 10mo ago

Little Soap Company Natural Range - Citrus & Lavender Soap Bar 100g | Vegan Cruelty Free & Eco Friendly Body Face & Hand Soap | Free from SLS & Parabens | Antibacterial with Cleansing Essential Oils
- Price
- £1.77
- Rating
- 4.6/5
- Reviews
- 2,389
- Age
- 6y ago

The English Soap Company Anniversary Indian Sandalwood Soap - Luxury Shea Butter Bar with Warm Woody Scent - Vegan Friendly Plastic-Free Recyclable Packaging Made in England - 190g
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 6y ago
Newest
by launch date
Lux Family Pack Soap Bar Bundle 5 Pack Variety - Soft Touch Magical Spell Bright Impress Aqua Sparkle Velvet Touch 80g Each
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 6mo ago

6Pcs Natural Soap Bars for Women & Men Handmade Soap Set Gentle Cleanse Moisturizing Nourishing Skin Bar Soaps for Body & Face for All Skin Types Gifts Idea Gift for Her/Him/Self Care
- Price
- £11.97
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 8mo ago

SenSpa Unwind & Revive Soap Trio 97% Natural Vegan Soap Gift Set for Her Detox & Purify + Relax & Calm Bars Luxurious Cleansing & Gifting Collection for Women
- Price
- £6.96
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

RHS Flower Show White Blooms Soap Bar with Bergamot Rose and Vanilla Notes Gently Cleanses and Leaves Skin Softly Scented 200 g
- Price
- £5.85
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 10mo ago

Baylis & Harding Royale Garden Lavender & Rosehip Tea Luxury Hand Care Gift Set (Pack of 1) - Vegan Friendly
- Price
- £4.37
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
65
Est. top-5 brand share
53%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 90%
Open market
39%
- William Morris at Home11%
- Kokomo11%
- Heathcote & Ivory11%
- FAITH IN NATURE10%
- Little Soap Company9%
- The English Soap Company9%
Demand
Soap Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.2×
Search terms
Top Soap Gift Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soap gift set13K/yr
- soap set10K/yr
- soap gift6K/yr
- scented soap4K/yr
- luxury soap bars5K/yr
- soaps for women gift7K/yr
Reviews and returns
What reviews say buyers love and hate about Soap Gift Set
We read the reviews and the return reasons for every product selling here.
“The smell of these soaps seems to be toxic as it made me feel sick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soap Gift Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









