Is soap for eczema profitable to sell on Amazon United Kingdom?

The niche generates £155K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (44/100).

How competitive is the soap for eczema niche?

6 brands and 77 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in soap for eczema?

Top complaints mined from reviews: Sensitivity-Overall, Moist/Dry, Allergies. The return rate is 0.0%.

When does demand for soap for eczema peak?

Demand peaks in Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the soap for eczema niche?

Listings span £0.89–£68.46; the average listing price is £16.37 (sweet spot $15–$100). The average incumbent carries 1,024 reviews — the moat a new listing must climb.

soap for eczema

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.37

avg listing price — sweet spot $15–$100

Price range

Great£0.89–£68.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,024

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£155K

£155K/yr · 57K searches

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, soap for eczema is a £155K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

soap for eczema market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £131K–£164K; units × avg price
Conversion rate: 16.7%
Avg BSR: #431
Page quality: 0%
Prime: 50%
Sponsored: 30%
Out of stock: 5.3%
Avg brand age: 75 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Sanex46%
Oilatum30%
Marble Hill9%
Simple8%
Asokobox5%
Beau Cliché3%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -19.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.1×

Open Trend

Top soap for eczema search terms

oilatum soap20K/yr -43.4%4.3% conv.
sanex soap9K/yr +13.2%19.9% conv.
soap for eczema8K/yr -2.7%3.7% conv.
oilatum soap bar8K/yr -9.8%4.1% conv.
eczema soap7K/yr -14.6%4.6% conv.
sanex soap bar5K/yr -12.6%24.6% conv.

All search terms

Top soap for eczema products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sanex Sensitive Skin Bar Soap 90g 2 Pack - Hand Soap - Specifically developed for Sensitive Skin on the Face and Body

Sanex£0.894.6★1,021 rev

Oilatum Soap Bar for Dry and Sensitive Skin Moisturizing and Gentle Cleanser for Itchy Irritated Skin Dermatologist Recommended Daily Use Hydrating Soap for Eczema and Psoriasis Relief 1 x 100g

Oilatum£9.184.4★1,895 rev

Neem oil soap bar for Sensitive Eczema Prone Skin. Shea butter Moisturises Dry Itchy Irritated skin Psoriasis Daily use Whole body All ages. Formulated by Medical Doctor Marble Hill 100g

Marble Hill£5.804.4★893 rev

Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin

Simple£1.354.6★86 rev

Dermo Sensitive Soap Bar Bundle - with 12 x 90g Sanex Hypoallergenic Soap Bars for Sensitive Skin - Hand Wash Face & Body Soap Bar - Skin Friendly Soap Alternative to Shower Gel

Asokobox£9.774.7★27 rev

Newest

by launch date

Simple Pure Soap Oatmeal Bar Twin Pack (2 x 100g) Fragrance Free Soap for Sensitive Skin Gentle Cleansing for Eczema & Rosacea Prone Skin

Simple£1.3586 rev

9mo ago

Dermo Sensitive Soap Bar Bundle - with 12 x 90g Sanex Hypoallergenic Soap Bars for Sensitive Skin - Hand Wash Face & Body Soap Bar - Skin Friendly Soap Alternative to Shower Gel

Asokobox£9.7727 rev

1y ago

Organic Fresh Goat Milk Soap - Made in France - For Ultra-Sensitive Skin like Eczema Psoriasis or Acne - 100g

Beau Cliché£5.833,503 rev

3y ago

Sanex Sensitive Skin Bar Soap 90g 2 Pack - Hand Soap - Specifically developed for Sensitive Skin on the Face and Body

Sanex£0.891,021 rev

6y ago

Oilatum Junior Gentle Head-to-Toe Wash Dry & Eczema-Prone Skin Gently Cleanses Hair Scalp & Body Suitable from Birth Everyday Use Fragrance & Soap Free Dermatologically Tested 1 x 300ml

Oilatum£5.102,170 rev

9y ago

What buyers say about soap for eczema

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Reasonably price”

Smell14%

“Good smell”

Soft Feel11%

“Soft and gentle”

Quality-Overall10%

“Good quality soap”

Allergies8%

“its made a difference no skin irritation at all”

Moist/Dry6%

“Great for extra dry skin”

Advertised Vs Actual Product3%

“Works as advertised”

Lather3%

“The bar lathers well”

Suitability Combination Skin3%

“natural great for skin”

Cleansing2%

“I do feel super clean after using it”

What buyers complain about

Sensitivity-Overall15%

“And harder still for sensitive skin”

Moist/Dry13%

“not drying”

Allergies12%

“he had a big allergy to this one”

Smell12%

“It contains, basically perfume”

Side Effects4%

“I have reacted to it”

Color4%

“Black and spotty stuff”

Durability4%

“it doesn't last long”

Suitability Dry Skin3%

“This soap turns into a paste when wet which then becomes difficult to get off your skin”

Lather2%

“Doesnt lather up much”

Value For Money2%

“Very expensive,”

Top return reasons

Smell31%

Ingredients-Overall13%

Size-Overall13%

Defective Material/Parts13%

Color13%

Sensitivity-Overall13%

Advertised Vs Actual Product6%

Common questions

Is soap for eczema profitable to sell on Amazon United Kingdom?: The niche generates £155K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (44/100).
How competitive is the soap for eczema niche?: 6 brands and 77 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in soap for eczema?: Top complaints mined from reviews: Sensitivity-Overall, Moist/Dry, Allergies. The return rate is 0.0%.
When does demand for soap for eczema peak?: Demand peaks in Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the soap for eczema niche?: Listings span £0.89–£68.46; the average listing price is £16.37 (sweet spot $15–$100). The average incumbent carries 1,024 reviews — the moat a new listing must climb.