Soap for Eczema

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

16.7%

Market size, estimated

£155Ka year

Peak month

November2.1× the quietest month

Top search term

oilatum soap20K searches a year

Listings sell for £16.37 on average, from £0.89 to £68.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £16.37 that is £8K to £12K a year per listing.

Average price

£16.37inside the $15 to $100 sweet spot

Price range

£0.89–£68.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

£8K–£12K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

30% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #431 within Bath & Body. It carries 1,024 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

50%

Out of stock, average day

5.3%

Average rank

#431in Bath & Body

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,024per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months