Soap Flakes
Soap Flakes shows low returns (0.1%), but a small market ($55K/yr) keeps it on the watch list.
Flapen Score
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Is Soap Flakes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soap Flakes is a £55K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.
Soap Flakes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -4.6% over the last 90 days and 6.7% of searches end in a purchase.
£55K
revenue / yr
Who owns the niche?
The top 5 brands hold 68% of demand, so 32% of the market is open.
32%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 23 products
Top Soap Flakes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
2 x Grannys Original Fragrance Free Vegan Friendly Soap Flakes 425g
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 5y ago
Grannys Natural Fragrance Free Soap Flakes Vegan Friendly
- Price
- £5.46
- Rating
- 4.3/5
- Reviews
- 642
- Age
- 5y ago
Dri-pak Liquid Laundry Soap 750Ml (2)
- Price
- £9.31
- Rating
- 4.6/5
- Reviews
- 800
- Age
- 8y ago
Dri-Pak Liquid Soap 750 ml Pack of 6
- Price
- £20.65
- Rating
- 4.6/5
- Reviews
- 800
- Age
- 12y ago
Dri Pakk Natural Washing Laundry Soap | Pure Liquid | Gentle and Natural | Multi Purpose Use | 750ml | (Pack of 6)
- Price
- £24.43
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 3y ago
Trending
90-day click momentum
HOCHSTE Pure Liquid Soap Quick Dissolving Residue-Free Rinsing Removes Dirt Oil Grease Long-Lasting Freshness Easy To Use & Hygienic Perfect For Homes Offices Restaurants 750ml
- Price
- £9.96
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago
Dri Pakk Natural Washing Laundry Soap | Pure Liquid | Gentle and Natural | Multi Purpose Use | 750ml | (Pack of 6)
- Price
- £24.43
- Rating
- 3.9/5
- Reviews
- 20
- Age
- 3y ago
Home Cleaning Bundle - Soda Crystals 1kg Bicarbonate of Soda 500g Liquid Soap Flake 750ml 2 Pairs of Household Gloves | Eco-Friendly Multi-Purpose Cleaning Essentials
- Price
- £9.96
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago
1* SOAP FLAKES Original Fragrance-Free 425g 100% Pure No Allergens No Bleach Biodegradable Sustainable & Eco-Friendly Softens & Protects Fabrics Vegan Friendly
- Price
- £5.67
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 1y ago
HiFEN Soap Flakes Original Fragrance-Free (425g Bag) | No Allergens No Bleach | Gentle Natural Laundry & Cleaning Soap
- Price
- £9.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch dateHOCHSTE Pure Liquid Soap Quick Dissolving Residue-Free Rinsing Removes Dirt Oil Grease Long-Lasting Freshness Easy To Use & Hygienic Perfect For Homes Offices Restaurants 750ml
- Price
- £9.96
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago
3x Pack Grannys Soap Flakes | Natural Laundry Detergent | Original Fragrance-Free Hypoallergenic Vegan-Friendly | No Allergens No Bleach | All Temperature Washing
- Price
- £13.90
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 10mo ago
HiFEN Soap Flakes Original Fragrance-Free (425g Bag) | No Allergens No Bleach | Gentle Natural Laundry & Cleaning Soap
- Price
- £9.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
1* SOAP FLAKES Original Fragrance-Free 425g 100% Pure No Allergens No Bleach Biodegradable Sustainable & Eco-Friendly Softens & Protects Fabrics Vegan Friendly
- Price
- £5.67
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 1y ago
Home Cleaning Bundle - Soda Crystals 1kg Bicarbonate of Soda 500g Liquid Soap Flake 750ml 2 Pairs of Household Gloves | Eco-Friendly Multi-Purpose Cleaning Essentials
- Price
- £9.96
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
103
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
26%
- Dri-Pak22%
- 15117%
- Granny's16%
- Saras Flavours of Asia8%
- The Soapery6%
- Playlearn6%
Soap Flakes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Soap Flakes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- soap flakes25K/yr
- soap flakes for laundry11K/yr
- pure liquid soap10K/yr
- dri pak liquid soap4K/yr
- lux soap flakes6K/yr
- liquid soap flakes4K/yr
- pure soap liquid4K/yr
- pure soap flakes3K/yr
- pure liquid soap nancy birtwhistle2K/yr
What reviews say buyers love and hate about Soap Flakes
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Excellent soap”
“Lovely smell”
“Excellent price”
“Performs fantastic keeps my great clean”
“Effective washes”
What buyers complain about
52% of reviews“Caused irritation”
“Bad smell”
“Rubbish with no cleaning power”
“Not worth the money”
“the performance of this product is awful”
Soap Flakes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Soap Flakes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
