soap flakes
Worth a lookShows low returns (0.1%), but a small market ($55K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good863.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.80avg listing price — sweet spot $15–$100
Price range
Okay£3.92–£24.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 69K searches
According to Flapen's Amazon United Kingdom niche tracking, soap flakes is a £55K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
soap flakes market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £59K–£71K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 48%
- Out of stock
- 7.4%
- Avg brand age
- 55 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
103
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
26%
- Dri-Pak22%
- 15117%
- Granny's16%
- Saras Flavours of Asia8%
- The Soapery6%
- Playlearn6%
Demand
Weekly Amazon search volume, last 32 weeks — -4.6% search growth over the last 90 days.Top soap flakes search terms
- soap flakes25K/yr
- soap flakes for laundry11K/yr
- pure liquid soap10K/yr
- dri pak liquid soap4K/yr
- lux soap flakes6K/yr
- liquid soap flakes4K/yr
- pure soap liquid4K/yr
- pure soap flakes3K/yr
- pure liquid soap nancy birtwhistle2K/yr
Top soap flakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2 x Grannys Original Fragrance Free Vegan Friendly Soap Flakes 425g
151£8.314.5★82 rev
Grannys Natural Fragrance Free Soap Flakes Vegan Friendly
Granny's£5.464.3★642 rev
Dri-pak Liquid Laundry Soap 750Ml (2)
Dri-Pak£9.314.6★800 rev
Dri-Pak Liquid Soap 750 ml Pack of 6
Dri-Pak£20.654.6★800 rev
Dri Pakk Natural Washing Laundry Soap | Pure Liquid | Gentle and Natural | Multi Purpose Use | 750ml | (Pack of 6)
Saras Flavours of Asia£24.433.9★20 rev
Newest
by launch date
HOCHSTE Pure Liquid Soap Quick Dissolving Residue-Free Rinsing Removes Dirt Oil Grease Long-Lasting Freshness Easy To Use & Hygienic Perfect For Homes Offices Restaurants 750ml
HOCHSTE£9.961 rev
3x Pack Grannys Soap Flakes | Natural Laundry Detergent | Original Fragrance-Free Hypoallergenic Vegan-Friendly | No Allergens No Bleach | All Temperature Washing
COZY CLEAR£13.906 rev
HiFEN Soap Flakes Original Fragrance-Free (425g Bag) | No Allergens No Bleach | Gentle Natural Laundry & Cleaning Soap
HiFEN£9.100 rev
1* SOAP FLAKES Original Fragrance-Free 425g 100% Pure No Allergens No Bleach Biodegradable Sustainable & Eco-Friendly Softens & Protects Fabrics Vegan Friendly
Generic£5.679 rev
Home Cleaning Bundle - Soda Crystals 1kg Bicarbonate of Soda 500g Liquid Soap Flake 750ml 2 Pairs of Household Gloves | Eco-Friendly Multi-Purpose Cleaning Essentials
Saras Flavours of Asia£9.9610 rev
Trending
90-day click momentumHOCHSTE Pure Liquid Soap Quick Dissolving Residue-Free Rinsing Removes Dirt Oil Grease Long-Lasting Freshness Easy To Use & Hygienic Perfect For Homes Offices Restaurants 750ml
HOCHSTE£9.961.0★
Dri Pakk Natural Washing Laundry Soap | Pure Liquid | Gentle and Natural | Multi Purpose Use | 750ml | (Pack of 6)
Saras Flavours of Asia£24.433.9★
Home Cleaning Bundle - Soda Crystals 1kg Bicarbonate of Soda 500g Liquid Soap Flake 750ml 2 Pairs of Household Gloves | Eco-Friendly Multi-Purpose Cleaning Essentials
Saras Flavours of Asia£9.964.9★
1* SOAP FLAKES Original Fragrance-Free 425g 100% Pure No Allergens No Bleach Biodegradable Sustainable & Eco-Friendly Softens & Protects Fabrics Vegan Friendly
Generic£5.673.9★
HiFEN Soap Flakes Original Fragrance-Free (425g Bag) | No Allergens No Bleach | Gentle Natural Laundry & Cleaning Soap
HiFEN£9.100.0★
What buyers say about soap flakes
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent soap”
“Lovely smell”
“Excellent price”
“Performs fantastic keeps my great clean”
“Effective washes”
“Eco friendly”
“The product works as it is advertise”
“Cleans well”
“Great for allergies”
“Gentle”
What buyers complain about
“Caused irritation”
“Bad smell”
“Rubbish with no cleaning power”
“Not worth the money”
“the performance of this product is awful”
“My only issue is with the packaging which is almost always poor resulting is spills amd leakage”
“Terrible, doesnt even remove stains at 40 degrees let alone 20”
“Discolours whites”
“because of my very sensitive skin”
“Product damaged and couldnt use and I cant return it yet still being charged”
Top return reasons
Common questions
- Is soap flakes profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the soap flakes niche?
- 16 brands and 103 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in soap flakes?
- Top complaints mined from reviews: Allergies, Smell, Ease Of Cleaning. The return rate is 0.1%.
- What does it cost to enter the soap flakes niche?
- Listings span £3.92–£24.99; the average listing price is £11.80 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.