soap and glory
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Review moat
Great163.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.43avg listing price — sweet spot $15–$100
Price range
Great£8.11–£39.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay£244K£244K/yr · 503K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, soap and glory is a £244K/yr Amazon United Kingdom market (503K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £268K–£321K
- units × avg price
- Launch success
- 50%
- 3 of 6 new (360d)
- Conversion rate
- 2.3%
- Avg BSR
- #553
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 19%
- Out of stock
- 10.5%
- Avg brand age
- 45 months
- Avg seller age
- 146 days
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
237
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 99%
Open market
0%
- Soap & Glory81%
- Dash House6%
- Generic5%
- Boots4%
- Bubblegum Cases4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soap & Glory Original Pink Gift Set 50 ml
Soap & Glory£17.264.4★87 rev
Soap and Glory The Righteous Body Butter Lotion bundled with Clean on Me Creamy Clarifying Shower Gel 500 ml Hand Pumps
Soap & Glory£21.254.7★571 rev
Soap And Glory Original Pink Collec Tin Gift Set NEW 2020
Soap & Glory£25.774.5★916 rev
Soap & Glory Sparkle On The Inside Gift Set
Soap & Glory£22.384.7★58 rev
Soap & Glory - The Top Four Fillers Gift Set - Box of 4 x 75ml Shower Gel and Bath Milk - Gorgeous Bath and Body Gift Box - Soap & Glory Miniatures Collection Toiletry Set Delectable Scents
Soap & Glory£19.894.0★78 rev
Newest
by launch date
Soap & Glory Gift Set 3 Piece Collection with THE RIGHTEOUS BUTTER Body Butter SCRUB OF YOUR LIFE Body Polish CLEAN ON ME Body Wash Wash Bag
Soap & Glory£22.023 rev
Soap & Glory Travel-Size Gift Set 4 Piece Collection with Body Butter Face Wash Body Wash Body Polish and Transparent Washbag
Soap & Glory£18.228 rev
Soap & Glory Gift Set Bath and Body Collection with Face Mask Hand Cream Foot Cream Body Butter Body Polish Body Wash Lip Gloss Wash Bag - Christmas Gift Set
Soap & Glory£39.4114 rev
Soap & Glory Gift Set 3 Piece Mini Body Wash Collection Pink Original Pink Berry & Bright Call of Fruity Scents 75ml Each
Soap & Glory£11.613 rev
Soap & Glory Gift Set Body Care Collection with Body Butter Body Wash Scrub Sheet Mask 4 Piece Set Christmas Gift
Soap & Glory£13.2918 rev
Trending
90-day click momentum
Soap Glory SPARKLE ON INSIDE | Original Pink Scent Gift Set Shower Gel Body Scrub Body Moisturiser Hand Cream | Complete Gift Set | Versatile Collection
Generic£36.764.7★
Soap And Glory Original Pink Collec Tin Gift Set NEW 2020
Soap & Glory£25.774.5★
Soap & Glory Gift Set 3 Piece Mini Body Wash Collection Pink Original Pink Berry & Bright Call of Fruity Scents 75ml Each
Soap & Glory£11.615.0★
Soap And Glory (Pack of 2) CLEAN ON ME Hydrating Body Wash 500ml & CALL OF FRUITY Refreshing Body Wash 500ml 2 BOTTLES Musk amber woody tropical notes cream
Soap & Glory£20.524.6★
Soap & Glory Gift Set 3 Piece Collection with THE RIGHTEOUS BUTTER Body Butter SCRUB OF YOUR LIFE Body Polish CLEAN ON ME Body Wash Wash Bag
Soap & Glory£22.024.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells lush”
“Good price”
“Gifts”
“High quality”
“Soap and glory travel size”
“As described”
“Lovely on the skin and beautiful perfume”
“lasts for ages”
“Very effective and absorbs very quickly”
“feeling really soft after use”
What buyers complain about
“No pump on bottle”
“they send you the wrong scent absolutely gutted as love the original”
“This is a tiny miniature set”
“Body wash looks like it has leaked and lotion looks like somebody has taken a scoop out it, very unimpressed”
“Looks like returns”
“This is expensive considering its the mini set too”
“the photo on the page is misleading”
Top return reasons
Common questions
- Is soap and glory profitable to sell on Amazon United Kingdom?
- The niche generates £244K/yr across 21 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the soap and glory niche?
- 5 brands and 237 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in soap and glory?
- Top complaints mined from reviews: Motor Power, Smell, Size-Overall. The return rate is 0.9%.
- When does demand for soap and glory peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.9× the quietest.
- What does it cost to enter the soap and glory niche?
- Listings span £8.11–£39.41; the average listing price is £21.43 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.
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