Soap and Glory
brand-locked demand (top 5 brands take 100% of clicks) — Soap and Glory doesn't clear our bar today.
Flapen Score
Ranks 1,175 of 2,481 Beauty niches · on the category median
Is Soap and Glory profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soap and Glory is a £244K/yr Amazon United Kingdom market (503K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Soap and Glory: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.9% over the last 90 days and 2.3% of searches end in a purchase.
£244K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Soap and Glory products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Soap & Glory Original Pink Gift Set 50 ml
- Price
- £17.26
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 3y ago
Soap and Glory The Righteous Body Butter Lotion bundled with Clean on Me Creamy Clarifying Shower Gel 500 ml Hand Pumps
- Price
- £21.25
- Rating
- 4.7/5
- Reviews
- 571
- Age
- 7y ago
Soap And Glory Original Pink Collec Tin Gift Set NEW 2020
- Price
- £25.77
- Rating
- 4.5/5
- Reviews
- 916
- Age
- 5y ago
Soap & Glory Sparkle On The Inside Gift Set
- Price
- £22.38
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 1y ago
Soap & Glory - The Top Four Fillers Gift Set - Box of 4 x 75ml Shower Gel and Bath Milk - Gorgeous Bath and Body Gift Box - Soap & Glory Miniatures Collection Toiletry Set Delectable Scents
- Price
- £19.89
- Rating
- 4.0/5
- Reviews
- 78
- Age
- 2y ago
Trending
90-day click momentum
Soap Glory SPARKLE ON INSIDE | Original Pink Scent Gift Set Shower Gel Body Scrub Body Moisturiser Hand Cream | Complete Gift Set | Versatile Collection
- Price
- £36.76
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago
Soap And Glory Original Pink Collec Tin Gift Set NEW 2020
- Price
- £25.77
- Rating
- 4.5/5
- Reviews
- 916
- Age
- 5y ago
Soap & Glory Gift Set 3 Piece Mini Body Wash Collection Pink Original Pink Berry & Bright Call of Fruity Scents 75ml Each
- Price
- £11.61
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Soap And Glory (Pack of 2) CLEAN ON ME Hydrating Body Wash 500ml & CALL OF FRUITY Refreshing Body Wash 500ml 2 BOTTLES Musk amber woody tropical notes cream
- Price
- £20.52
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 4y ago
Soap & Glory Gift Set 3 Piece Collection with THE RIGHTEOUS BUTTER Body Butter SCRUB OF YOUR LIFE Body Polish CLEAN ON ME Body Wash Wash Bag
- Price
- £22.02
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 7mo ago
Newest
by launch dateSoap & Glory Gift Set 3 Piece Collection with THE RIGHTEOUS BUTTER Body Butter SCRUB OF YOUR LIFE Body Polish CLEAN ON ME Body Wash Wash Bag
- Price
- £22.02
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 7mo ago
Soap & Glory Travel-Size Gift Set 4 Piece Collection with Body Butter Face Wash Body Wash Body Polish and Transparent Washbag
- Price
- £18.22
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago
Soap & Glory Gift Set Bath and Body Collection with Face Mask Hand Cream Foot Cream Body Butter Body Polish Body Wash Lip Gloss Wash Bag - Christmas Gift Set
- Price
- £39.41
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 8mo ago
Soap & Glory Gift Set 3 Piece Mini Body Wash Collection Pink Original Pink Berry & Bright Call of Fruity Scents 75ml Each
- Price
- £11.61
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Soap & Glory Gift Set Body Care Collection with Body Butter Body Wash Scrub Sheet Mask 4 Piece Set Christmas Gift
- Price
- £13.29
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
237
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 99%
Open market
0%
- Soap & Glory81%
- Dash House6%
- Generic5%
- Boots4%
- Bubblegum Cases4%
- Open — no brand owns it (0%)
Soap and Glory demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 8.9×
Top Soap and Glory search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- soap and glory279K/yr
- soap and glory gift set188K/yr
- soap & glory11K/yr
- soap and glory set7K/yr
- soap and glory gift sets for women12K/yr
- soap glory4K/yr
- soap and glory gift sets3K/yr
What reviews say buyers love and hate about Soap and Glory
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Smells lush”
“Good price”
“Gifts”
“High quality”
“Soap and glory travel size”
What buyers complain about
93% of reviews“No pump on bottle”
“they send you the wrong scent absolutely gutted as love the original”
“This is a tiny miniature set”
“Body wash looks like it has leaked and lotion looks like somebody has taken a scoop out it, very unimpressed”
“Looks like returns”
Soap and Glory return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Soap and Glory questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
