Soap
prices mostly outside the sweet spot ($0.89–$14.13) — Soap doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Soap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Soap is a £812K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep. Verdict: Skip it — 42/100.
Soap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.7% over the last 90 days and 11.6% of searches end in a purchase.
£812K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 13 products
Top Soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dove Original Beauty Bar Soap with Moisturising Cream Healthier-Looking Skin 4 x 90 g
- Price
- £2.62
- Rating
- 4.8/5
- Reviews
- 2,643
- Age
- 10y ago
Dove Orginal Beauty Cream Bar 3 in 1 Cleanses Moisturises and Nourishes Sulphate-Free Bath Soap for Soft and Smooth Skin Suitable for Daily Use 8x90g
- Price
- £7.78
- Rating
- 4.8/5
- Reviews
- 1,777
- Age
- 2y ago
Dettol Soap Original Antibacterial Bar 2 Pack (100g x 2) Disinfectant Soft on Skin Tough on Dirt Suitable for Everyday Use Contains Skins Moisturising Agents Kills 99.9 Percent of bacteria
- Price
- £1.20
- Rating
- 4.7/5
- Reviews
- 15,973
- Age
- 14y ago
Simple Soap 2 x 100g
- Price
- £0.96
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 3y ago
Sanex Sensitive Skin Bar Soap 90g 2 Pack - Hand Soap - Specifically developed for Sensitive Skin on the Face and Body
- Price
- £0.89
- Rating
- 4.6/5
- Reviews
- 1,021
- Age
- 6y ago
Trending
90-day click momentum
12x Dove 3 in 1 Deep Moisturising Cream Body and Face Soap Bar for Expert Skin 90g
- Price
- £13.47
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 2y ago
Dove Beauty Cream Bar Classic Original Soap for Shower & Bath Cleansing Normal & Sensitive Skin Pack of 6
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago
Dove Nourishing Care Shea Butter Beauty Bar 8 Count 4 Oz Bars by Dove
- Price
- £14.13
- Rating
- 4.8/5
- Reviews
- 19,008
- Age
- 11y ago
Palmolive Naturals Moisture Care with Olive 4 x 90g Bar Soap - Moisturising Hand Soap - Biodegradable Soap Formula
- Price
- £1.71
- Rating
- 4.6/5
- Reviews
- 1,101
- Age
- 12y ago
Simple Soap 2 x 100g
- Price
- £0.96
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 3y ago
Newest
by launch date
Dove Coconut Milk & Sugar Lychee whole body bar enriched with plant milk Beauty Bar Bar Soap for soft and smooth skin 141 g
- Price
- £1.94
- Rating
- 4.7/5
- Reviews
- 144
- Age
- 1y ago
Dove Beauty Cream Bar Classic Original Soap for Shower & Bath Cleansing Normal & Sensitive Skin Pack of 6
- Price
- £4.59
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago
12x Dove 3 in 1 Deep Moisturising Cream Body and Face Soap Bar for Expert Skin 90g
- Price
- £13.47
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 2y ago
Dove Orginal Beauty Cream Bar 3 in 1 Cleanses Moisturises and Nourishes Sulphate-Free Bath Soap for Soft and Smooth Skin Suitable for Daily Use 8x90g
- Price
- £7.78
- Rating
- 4.8/5
- Reviews
- 1,777
- Age
- 2y ago
Simple Soap 2 x 100g
- Price
- £0.96
- Rating
- 4.7/5
- Reviews
- 1,405
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
134
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Dove76%
- Dettol6%
- Simple5%
- Sanex5%
- FAITH IN NATURE4%
- Palmolive2%
- Open — no brand owns it (1 brand, 2%)
Soap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.9×
Top Soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dove soap434K/yr
- soap bar343K/yr
- bar soap100K/yr
- dove soap bar113K/yr
- natural soap81K/yr
- dove bar soap50K/yr
- body soap45K/yr
- soap bars41K/yr
- palmolive soap36K/yr
- dove soap bar multipack37K/yr
What reviews say buyers love and hate about Soap
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“fresh scent”
“Good value for money”
“Good quality soap”
“Good lather”
“skin feeling really clean”
What buyers complain about
62% of reviews“Awful Smell”
“not drying”
“have to say they are so small”
“Broke out in rash”
“Not for sensitive skin”
Soap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Soap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
