Soap

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £812K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

11.6%

Market size, estimated

£812Ka year

Peak month

September1.9× the quietest month

Top search term

dove soap434K searches a year

Listings sell for £4.68 on average, from £0.89 to £14.13. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £4.68 that is £47K to £59K a year per listing.

Average price

£4.68under the $15 to $100 sweet spot

Price range

£0.89–£14.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

£47K–£59K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #379 within Bath & Body. It carries 4,315 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

23%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#379in Bath & Body

Average rating

4.72 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,315per listing

Listings tracked

13

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months