Smooche Foundation
PassSmooche Foundation scores 67 out of 100, a Pass. Shoppers spend an estimated $122K a year here, search demand grew +206.2% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 67 / 100Top 2% of 2,481 Beauty niches · +20 vs the category median of 4767
- Market size
- £122K/yr364K searches / yr
- 90-day growth
- +206.2%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 21 sellers
Flapen Score
Smooche Foundation against its category
The dotted line is the Beauty average. Past it, Smooche Foundation is stronger. Inside it, weaker.
Market
The Smooche Foundation market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smooche Foundation 364K times last year and spent an estimated £122K. The top 5 brands take 59% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +206.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 364K
- Growth, 90 days vs prior 90
- +206.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £122Ka year
- Top search term
- smooche foundation korean195K searches a year
02 · Price
A sale here is worth £11.49.
Listings sell for £11.49 on average, from £4.98 to £20.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.49 that is £3K to £6K a year per listing.
- Average price
- £11.49under the $15 to $100 sweet spot
- Price range
- £4.98–£20.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 41.3% of listings are out of stock. The average listing ranks #286 within Make-up. It carries 222 reviews at 3.91 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 82%
- Out of stock, average day
- 41.3%
- Average rank
- #286in Make-up
- Average rating
- 3.91 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 222per listing
- Listings tracked
- 22
04 · Newcomers
5 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Smooche Foundation products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TUODAW SMOQCH Colour Changing Foundation for Mature Skin & All Skin Tones Korean Long-Lasting 12-Hour Shade-Adapting Liquid Foundation Natural Full Coverage Makeup for Dry & Oily Skin- 30ml (1 PC)
- Price
- £12.87
- Rating
- 3.2/5
- Reviews
- 23
- Age
- 2mo ago

Smoochie Foundation Korean Colour Changing Foundation for Mature Skin Women Over 60 Korean Body Coverage Perfector Moisturizing Concealer Brighten Even Skin Tone for All Skin Types (1PC)
- Price
- £4.98
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 2mo ago

Color Changing 1514
- Price
- £20.97
- Rating
- 2.9/5
- Reviews
- 5
- Age
- today

Colour Changing Foundation 2026 New SPF 15 Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish - Long Lasting Color Match for Face (1PC)
- Price
- £8.39
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

1PCS Smooche Color Changing Foundation 2026 Korean Makeup Luxe Colour Changing Foundation Hydrating Smooche Foundation Korean Natural Finish for All Skin Tone
- Price
- £19.24
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
Trending
estimated 90-day click momentum
YLtremker Colour Changing Foundation Skin Tone Adapting Liquid Foundation for Women Self Adjusting Makeup Base Long-Lasting Hydrating Flawless Natural Finish Concealer 30ml
- Price
- £8.30
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Foundation Korean Colour Changing Foundation 30ML Self-Adjusting Liquid Face Foundation for All Skin Tones Natural Coverage Makeup Flawless Finish Skin-Adaptive Formula for All Skin Types
- Price
- £11.82
- Rating
- 2.8/5
- Reviews
- 10
- Age
- 2mo ago

1PCS Smooche Color Changing Foundation 2026 Korean Makeup Luxe Colour Changing Foundation Hydrating Smooche Foundation Korean Natural Finish for All Skin Tone
- Price
- £19.24
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Color
- Price
- £12.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Color Changing 1514
- Price
- £20.97
- Rating
- 2.9/5
- Reviews
- 5
- Age
- today
Newest
by launch date
Color Changing 1514
- Price
- £20.97
- Rating
- 2.9/5
- Reviews
- 5
- Age
- today

Foundation Korean 2026 Color Changing Foundation 12-Hour Hold and More Natural Concealer Moisturizing for All Skin Types (1 PC)
- Price
- £12.16
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2w ago

Color Changing Foundation Korean for Women Skin Tone Adapting Liquid Foundation for All Skin Types Self Adjusting Natural Finish Blurs Imperfe
- Price
- £20.13
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4w ago

1PCS Smooche Color Changing Foundation 2026 Korean Makeup Luxe Colour Changing Foundation Hydrating Smooche Foundation Korean Natural Finish for All Skin Tone
- Price
- £19.24
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Colour Changing Foundation 2026 New SPF 15 Skin Tone Adapting Liquid Foundation for Women Self Adjusting Natural Finish - Long Lasting Color Match for Face (1PC)
- Price
- £8.39
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19
Sellers
21
Est. top-5 brand share
59%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 97%
Open market
37%
- TUODAW27%
- Generic12%
- CoyCriter9%
- Nicooniu6%
- SHEBYOKE5%
- Mzzsveuy5%
Demand
Smooche Foundation search demand
Weekly searches over the year. Pick a range.
Search terms
Top Smooche Foundation search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smooche foundation korean195K/yr
- smooche foundation73K/yr
- smooche55K/yr
- smooche color changing foundation21K/yr
- smoochie colour changing foundation9K/yr
- smoochie foundation7K/yr
- smooch foundation5K/yr
Reviews and returns
What reviews say buyers love and hate about Smooche Foundation
We read the reviews and the return reasons for every product selling here.
“Quite pale”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smooche Foundation questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









