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Smooche Foundation

Pass

Smooche Foundation scores 67 out of 100, a Pass. Shoppers spend an estimated $122K a year here, search demand grew +206.2% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 2,481 Beauty niches · +20 vs the category median of 47
Market size
£122K/yr364K searches / yr
90-day growth
+206.2%search demand this quarter
Competition
51%top-5 click share · 19 brands · 21 sellers

Flapen Score

Smooche Foundation against its category

The dotted line is the Beauty average. Past it, Smooche Foundation is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smooche Foundation market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smooche Foundation 364K times last year and spent an estimated £122K. The top 5 brands take 59% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +206.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
+206.2%
Conversion, latest week
2.9%
Market size, estimated
£122Ka year
Top search term
smooche foundation korean195K searches a year

02 · Price

A sale here is worth £11.49.

Listings sell for £11.49 on average, from £4.98 to £20.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.49 that is £3K to £6K a year per listing.

Average price
£11.49under the $15 to $100 sweet spot
Price range
£4.98–£20.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 41.3% of listings are out of stock. The average listing ranks #286 within Make-up. It carries 222 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
82%
Out of stock, average day
41.3%
Average rank
#286in Make-up
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
222per listing
Listings tracked
22

04 · Newcomers

5 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Smooche Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

19

Sellers

21

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

37%

  • Brand 127%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Smooche Foundation search demand

Weekly searches over the year. Pick a range.

35K25KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Smooche Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smooche foundation korean195K/yr
  • smooche foundation73K/yr
  • smooche55K/yr
  • smooche color changing foundation21K/yr
  • smoochie colour changing foundation9K/yr
  • smoochie foundation7K/yr
  • smooch foundation5K/yr

Reviews and returns

What reviews say buyers love and hate about Smooche Foundation

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Combination Skin”
18%of negative reviews mention “Color”
0.1%of orders come back
“Quite pale”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Smooche Foundation questions

Answered from the same tracked data.