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Smiles and Joys Cream

Fail

The top 5 products take 83% of clicks, so Smiles and Joys Cream is a Fail.

Flapen Score
40
40 / 100
Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47
Market size
£65K/yr84K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
83%top-5 click share · 8 brands · 12 sellers

Flapen Score

Smiles and Joys Cream against its category

The dotted line is the Beauty average. Past it, Smiles and Joys Cream is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smiles and Joys Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smiles and Joys Cream 84K times last year and spent an estimated £65K. The top 5 brands take 92% of clicks. Demand peaks in Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
7.5%
Market size, estimated
£65Ka year
Peak month
August2.0× the quietest month
Top search term
east asia herbal cream10K searches a year

02 · Price

A sale here is worth £10.27.

Listings sell for £10.27 on average, from £6.19 to £18.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.27 that is £3K to £5K a year per listing.

Average price
£10.27under the $15 to $100 sweet spot
Price range
£6.19–£18.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 43.1% of listings are out of stock. The average listing ranks #594 within Body. It carries 14 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
55%
Out of stock, average day
43.1%
Average rank
#594in Body
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
14per listing
Listings tracked
11

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Smiles and Joys Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

5%

  • Brand 136%
  • Brand 219%
  • Brand 313%
  • Brand 413%
  • Brand 511%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Smiles and Joys Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Smiles and Joys Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • east asia herbal cream10K/yr
  • smiles and joys herbal eczema and psoriasis cream17K/yr
  • east asia eczema & psoriasis natural herbal cream14K/yr
  • chinese herbal cream6K/yr
  • smiles and joys cream12K/yr
  • chinese herbal cream eczema7K/yr
  • chinese cream5K/yr
  • chinese eczema cream5K/yr
  • chinese cream for eczema5K/yr
  • chinese psoriasis cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Smiles and Joys Cream

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Allergies”
0.3%of orders come back
“My daughter have a eczema”
A buyer, on “Allergies”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Smiles and Joys Cream questions

Answered from the same tracked data.