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Smiles and Joys Cream

a concentrated shelf (top 5 take 83% of clicks) — Smiles and Joys Cream doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,964 of 2,481 Beauty niches · −7 vs the category median of 47

Market size 16Growth 23Conversion 77Competition 14Returns 99Price range 31Avg price 36Brand share 21Review moat 99Quality gap 40
This niche Category average · 2,481 niches

Is Smiles and Joys Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smiles and Joys Cream is a £65K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.

Smiles and Joys Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.2% over the last 90 days and 7.5% of searches end in a purchase.

£65K

revenue / yr

Units sold / yr8K
Search volume / yr-3.2%84K
Conversion rate7.5%
Avg price£10.27

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers8 · 12
Top-5 product click share83%
Open market8%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement64%
New entrants (1y)10· 3 succeeded
Avg rating4.5★
Avg reviews14

Top Smiles and Joys Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£13K£19K£26K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 falling

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

5%

  • KoolShiro36%
  • SEMECOMER19%
  • Yongst13%
  • Generic13%
  • EveBeaty11%
  • LOOOKSHE3%
  • Open — no brand owns it (2 brands, 5%)

Smiles and Joys Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR7.5%Products11Brands8Top 5 Brands92%OOS Rate43.1%Rating4.5★Reviews14Avg BSR#594
3K2KSpike '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.0×

Top Smiles and Joys Cream search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • east asia herbal cream10K/yr
  • smiles and joys herbal eczema and psoriasis cream17K/yr
  • east asia eczema & psoriasis natural herbal cream14K/yr
  • chinese herbal cream6K/yr
  • smiles and joys cream12K/yr
  • chinese herbal cream eczema7K/yr
  • chinese cream5K/yr
  • chinese eczema cream5K/yr
  • chinese cream for eczema5K/yr
  • chinese psoriasis cream3K/yr

What reviews say buyers love and hate about Smiles and Joys Cream

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall23%

Great product

Efficiency20%

It really does work

Allergies17%

helps with my dry itchy skin problems

Advertised Vs Actual Product10%

Exactly what I expected

Value For Money9%

Good value

What buyers complain about

89% of reviews
Allergies33%

My daughter have a eczema

Functionality-Overall26%

Didnt work

Instructions/User Manual/Troubleshooting11%

No instructions

Language Issues11%

No English just Chinese

Skin Health4%

smooth however this batch is useless all it does is turn the surrounding skin pink which makes my psoriasis stand out even more very disappointed as it has good reviews

Smiles and Joys Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

45%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
31%
2Language Issues
26%
3Functionality-Overall
12%
4Color
9%
5Ingredients-Overall
7%

Common Smiles and Joys Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smiles and Joys Cream 40/100 on Amazon United Kingdom — Skip it. The niche generates £65K/yr across 11 tracked products. 3 of 10 products launched in the last 360 days are still selling. Search demand moved -3.2% over the last 90 days.
Search demand for Smiles and Joys Cream on Amazon United Kingdom peaks in Aug, where the busiest month runs 2.0× the quietest.