smiles and joys cream
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible14.18avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.27avg listing price — sweet spot $15–$100
Price range
Okay£6.19–£18.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£65K£65K/yr · 84K searches
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, smiles and joys cream is a £65K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
smiles and joys cream market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £62K–£82K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #594
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 64%
- Out of stock
- 43.1%
- Avg brand age
- 25 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
12
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
5%
- KoolShiro36%
- SEMECOMER19%
- Yongst13%
- Generic13%
- EveBeaty11%
- LOOOKSHE3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 61 weeks — -3.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top smiles and joys cream search terms
- east asia herbal cream10K/yr
- smiles and joys herbal eczema and psoriasis cream17K/yr
- east asia eczema & psoriasis natural herbal cream14K/yr
- chinese herbal cream6K/yr
- smiles and joys cream12K/yr
- chinese herbal cream eczema7K/yr
- chinese cream5K/yr
- chinese eczema cream5K/yr
- chinese cream for eczema5K/yr
- chinese psoriasis cream3K/yr
Top smiles and joys cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2Pcs Herbal Cream Smiles and Joys Herbal Cream East Asian Natural Herbal Body Cream Natural Moisturising Cream With Botanicals Long-lasting Skin Care for All Skin Types
KoolShiro£8.023.6★54 rev
Chinese Body Cream Set 3PCS Skin Care Cream for Neck Hand Body Rich in a Variety of Plant Formula Soothing & Balancing Skins for All Skin Types
SEMECOMER£6.914.4★40 rev
Body Cream Natural Moisturising & Soothing Hydrating Relief for Dry Skin 4-Pack
Yongst£8.724.8★9 rev
4Pcs Body Cream - Natural Cream East Asia Body Hydrating Soothing Skin - Relief for Skin
EveBeaty£8.083.5★31 rev
(Effective and Safe) Natural Herbal Moisturisers East Asian Natural Herbal Body Cream Skin Relief for All Skin Types 2pcs
Generic£9.545.0★2 rev
Newest
by launch dateBody Cream Natural Moisturising & Soothing Hydrating Relief for Dry Skin 4-Pack
Yongst£8.729 rev
4Pcs Body Cream - Natural Cream East Asia Body Hydrating Soothing Skin - Relief for Skin
EveBeaty£8.0831 rev
4-Pack East Asian Herbal Body Cream - Hydrating & Soothing Skin Relief Natural Moisturizing Cream Plant-Based Formula for Dry Skin
LOOOKSHE£8.112 rev
East Asian Herbal Cream 2Pcs
NoraGlaze£6.190 rev
(Effective and Safe) Natural Herbal Moisturisers East Asian Natural Herbal Body Cream Skin Relief for All Skin Types 2pcs
Generic£9.542 rev
Trending
90-day click momentum(Effective and Safe) Natural Herbal Moisturisers East Asian Natural Herbal Body Cream Skin Relief for All Skin Types 2pcs
Generic£9.545.0★
(Effective and Safe) Natural Herbal Moisturisers East Asian Natural Herbal Body Cream Skin Relief for All Skin Types 5pcs
Generic£13.305.0★
4-Pack East Asian Herbal Body Cream - Hydrating & Soothing Skin Relief Natural Moisturizing Cream Plant-Based Formula for Dry Skin
LOOOKSHE£8.115.0★
(Effective and Safe) Natural Herbal Moisturisers East Asian Natural Herbal Body Cream Skin Relief for All Skin Types 3pcs
Generic£10.795.0★
East Asian Herbal Cream 2Pcs
NoraGlaze£6.190.0★
What buyers say about smiles and joys cream
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“It really does work”
“helps with my dry itchy skin problems”
“Exactly what I expected”
“Good value”
“skin is smooth again”
“Perfect for skin”
“It works for me”
“its always worked on my psoriasis making my skin clear”
What buyers complain about
“My daughter have a eczema”
“Didnt work”
“No instructions”
“No English just Chinese”
“smooth however this batch is useless all it does is turn the surrounding skin pink which makes my psoriasis stand out even more very disappointed as it has good reviews”
“The tubes are small”
Top return reasons
Common questions
- Is smiles and joys cream profitable to sell on Amazon United Kingdom?
- The niche generates £65K/yr across 11 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the smiles and joys cream niche?
- 8 brands and 12 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in smiles and joys cream?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.3%.
- When does demand for smiles and joys cream peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the smiles and joys cream niche?
- Listings span £6.19–£18.97; the average listing price is £10.27 (sweet spot $15–$100). The average incumbent carries 14 reviews — the moat a new listing must climb.