Smelling Salts

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £198K a year.

Searches, last 12 months

284K

Growth, 90 days vs prior 90

-29.6%

Conversion, latest week

7.6%

Market size, estimated

£198Ka year

Peak month

December1.8× the quietest month

Top search term

smelling salts201K searches a year

Listings sell for £9.19 on average, from £2.77 to £12.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £9.19 that is £14K to £18K a year per listing.

Average price

£9.19under the $15 to $100 sweet spot

Price range

£2.77–£12.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

£14K–£18K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #68 within Bath & Body. It carries 862 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

63%

Out of stock, average day

3.9%

Average rank

#68in Bath & Body

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

862per listing

Listings tracked

8

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months