Small Perfume

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.

Searches, last 12 months

239K

Growth, 90 days vs prior 90

+3.9%

Conversion, latest week

3.0%

Market size, estimated

£261Ka year

Peak month

December5.3× the quietest month

Top search term

angel perfume for women114K searches a year

Listings sell for £36.15 on average, from £4.60 to £75.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £36.15 that is £9K to £18K a year per listing.

Average price

£36.15inside the $15 to $100 sweet spot

Price range

£4.60–£75.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£9K–£18K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #739 within Fragrances. It carries 2,684 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

93%

Out of stock, average day

15.4%

Average rank

#739in Fragrances

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,684per listing

Listings tracked

14

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

71 months