Small Perfume
brand-locked demand (top 5 brands take 100% of clicks) — Small Perfume doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Small Perfume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Small Perfume is a £261K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Small Perfume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.9% over the last 90 days and 3.0% of searches end in a purchase.
£261K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Small Perfume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mugler Angel Eau de Parfum Iconic Ambery Gourmand Perfume for Women with Bergamot Praline Patchouli Vanilla Refillable Star Bottle Bold Sensual Fragrance (Full Size Refill or Gift set)
- Price
- £58.05
- Rating
- 4.7/5
- Reviews
- 6,272
- Age
- 2y ago
Mugler Angel Eau de Parfum Iconic Ambery Gourmand Perfume for Women with Bergamot Praline Patchouli Vanilla Refillable Star Bottle Bold Sensual Fragrance (Full Size Refill or Gift set)
- Price
- £75.76
- Rating
- 4.7/5
- Reviews
- 6,272
- Age
- 2y ago
Mugler Angel Eau de Parfum Gourmand Oriental Fragrance With Bergamot Praline Patchouli and Vanilla Notes Refillable Iconic Star Bottle Perfume for Women Travel Size Spray
- Price
- £26.60
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 4y ago
Mugler Angel Eau de Parfum Iconic Ambery Gourmand Perfume for Women with Bergamot Praline Patchouli Vanilla Refillable Star Bottle Bold Sensual Fragrance (Full Size Refill or Gift set)
- Price
- £40.66
- Rating
- 4.7/5
- Reviews
- 6,272
- Age
- 2y ago
Mugler Angel Perfuming Shower Gel Hyaluronic Acid Hydrating Ritual
- Price
- £29.36
- Rating
- 4.5/5
- Reviews
- 469
- Age
- 2y ago
Trending
90-day click momentumMugler Angel Eau de Parfum Gourmand Oriental Fragrance With Bergamot Praline Patchouli and Vanilla Notes Refillable Iconic Star Bottle Perfume for Women Travel Size Spray
- Price
- £26.60
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 4y ago
Sapphires choice Valentine Milano Perfume | Valentine Milano Eau De Parfum for Women 100ml with Perfume Oil | Vanilla Bergamot and Jasmine Fragrance | Perfume for Women 100ml
- Price
- £6.43
- Rating
- 4.3/5
- Reviews
- 395
- Age
- 1y ago
Mugler Angel Nova Eau de Parfum Fruity Floral Woody Fragrance
- Price
- £44.86
- Rating
- 4.7/5
- Reviews
- 1,821
- Age
- 1y ago
Mugler Angel Perfuming Body Lotion Ambery Gourmand Scent For Softer Skin
- Price
- £47.37
- Rating
- 4.7/5
- Reviews
- 180
- Age
- 9y ago
FM World Pure 20 EDP Best Seller!!! Flowerbomb-Inspired Alternative Perfume for Women Long-lasting Perfume with Bold and Feminine Scent 50ml Ideal for Special Occasions and Gifting
- Price
- £15.79
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
Mugler Angel Stellar Eau de Parfum Lumineuse Ambery Gourmand Fragrance
- Price
- £43.32
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 10mo ago
Mugler Angel Nova Eau de Parfum Fruity Floral Woody Fragrance
- Price
- £44.86
- Rating
- 4.7/5
- Reviews
- 1,821
- Age
- 1y ago
Sapphires choice Valentine Milano Perfume | Valentine Milano Eau De Parfum for Women 100ml with Perfume Oil | Vanilla Bergamot and Jasmine Fragrance | Perfume for Women 100ml
- Price
- £6.43
- Rating
- 4.3/5
- Reviews
- 395
- Age
- 1y ago
FM World Pure 20 EDP Best Seller!!! Flowerbomb-Inspired Alternative Perfume for Women Long-lasting Perfume with Bold and Feminine Scent 50ml Ideal for Special Occasions and Gifting
- Price
- £15.79
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
Mugler Angel Eau de Parfum Iconic Ambery Gourmand Perfume for Women with Bergamot Praline Patchouli Vanilla Refillable Star Bottle Bold Sensual Fragrance (Full Size Refill or Gift set)
- Price
- £58.05
- Rating
- 4.7/5
- Reviews
- 6,272
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Mugler96%
- SAPPHIRE'S CHOICE2%
- UTC1%
- FM World1%
- Open — no brand owns it (0%)
Small Perfume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Top Small Perfume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- angel perfume for women114K/yr
- angel perfume37K/yr
- mugler angel perfume22K/yr
- perfume dupes11K/yr
- perfume dupe7K/yr
- angel mugler perfume for women8K/yr
- thierry mugler angel7K/yr
- dupe perfumes6K/yr
- angel mugler6K/yr
- mugler angel7K/yr
What reviews say buyers love and hate about Small Perfume
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Light fragrance”
“Worth the money”
“bit it was cheap so no complaints”
“lasts relatively well”
“Good for gifting”
What buyers complain about
73% of reviews“Smells like plastic”
“doesn't last”
“Cheap and not worth the money”
“but unfortunately I'm allergic”
“Cheap Cheap Cheap”
Small Perfume return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Small Perfume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
