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Small Hair Clips

Fail

Prices span $2.72–$8.06, mostly outside the sweet spot, so Small Hair Clips is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£121K/yr438K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
53%top-5 click share · 18 brands · 23 sellers

Flapen Score

Small Hair Clips against its category

The dotted line is the Beauty average. Past it, Small Hair Clips is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Hair Clips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Hair Clips 438K times last year and spent an estimated £121K. The top 5 brands take 67% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
6.1%
Market size, estimated
£121Ka year
Peak month
July1.4× the quietest month
Top search term
mini hair clips76K searches a year

02 · Price

A sale here is worth £4.52.

Listings sell for £4.52 on average, from £2.72 to £8.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £4.52 that is £3K to £5K a year per listing.

Average price
£4.52under the $15 to $100 sweet spot
Price range
£2.72–£8.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #57 within Hair Styling Accessories. It carries 1,098 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#57in Hair Styling Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,098per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Small Hair Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

23

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

27%

  • Brand 120%
  • Brand 215%
  • Brand 314%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Small Hair Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Small Hair Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini hair clips76K/yr
  • mini claw clips80K/yr
  • small claw clips76K/yr
  • small hair claw clips38K/yr
  • mini claw hair clips16K/yr
  • small claw hair clips21K/yr
  • small claw clip15K/yr
  • mini clips14K/yr
  • mini hair claw clips13K/yr
  • tiny hair clips11K/yr

Reviews and returns

What reviews say buyers love and hate about Small Hair Clips

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
0.4%of orders come back
“way too big”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Hair Clips questions

Answered from the same tracked data.