Small Bottles
FailPrices span $4.13–$16.06, mostly outside the sweet spot, so Small Bottles is a Fail.
- Flapen Score
- 43 / 100Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 4743
- Market size
- £40K/yr121K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 56%top-5 click share · 26 brands · 33 sellers
Flapen Score
Small Bottles against its category
The dotted line is the Beauty average. Past it, Small Bottles is stronger. Inside it, weaker.
Market
The Small Bottles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Bottles 121K times last year and spent an estimated £40K. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £40Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- small bottles38K searches a year
02 · Price
A sale here is worth £7.52.
Listings sell for £7.52 on average, from £4.13 to £16.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.52 that is £752 to £2K a year per listing.
- Average price
- £7.52under the $15 to $100 sweet spot
- Price range
- £4.13–£16.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £752–£2K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #147 within Tools & Accessories. It carries 503 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #147in Tools & Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 503per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Small Bottles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
33
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
56%
Top 20: 91%
Open market
39%
- Brand 119%
- Brand 216%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Small Bottles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Small Bottles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small bottles38K/yr
- small plastic bottles33K/yr
- small bottle13K/yr
- small bottles with lids18K/yr
- small juice bottles7K/yr
- little bottles5K/yr
- small plastic bottle3K/yr
- small plastic bottles with lids4K/yr
Reviews and returns
What reviews say buyers love and hate about Small Bottles
We read the reviews and the return reasons for every product selling here.
“A normal water bottle is too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Bottles questions
Answered from the same tracked data.