slick back hair products
Skip itPrices mostly outside the sweet spot ($1.50–$17.22) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,425.34avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.23avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 128K searches
Price range
Bad£1.50–£17.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, slick back hair products is a £64K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
slick back hair products market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £43K–£58K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.5%
- Avg brand age
- 37 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
143
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
57%
Top 20: 89%
Open market
29%
- Eco Style17%
- Got2B14%
- HQDA12%
- TIGI10%
- Creightons Frizz No More9%
- Samnyte9%
Demand
Weekly Amazon search volume, last 28 weeks — +3.7% search growth over the last 90 days.Top slick back hair products search terms
- slick back hair products50K/yr
- slick back27K/yr
- slick back set14K/yr
- sleek hair products7K/yr
- hair slick back products5K/yr
- slick back hair5K/yr
- hair slick4K/yr
- best product for slicked back hair3K/yr
- sleek hair4K/yr
- slick back kit4K/yr
Top slick back hair products products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
got2b Glued Wax Stick 50g Long-Lasting Styling Wax Stick Clear Hair Wax Stick for Slick Looks On the Go Non-Greasy Hair Pomade to Tame Flyaways Strong Hold Vegan Formula*
Got2B£3.694.3★616 rev
Eco Style Olive Oil Eco Styler Hair Gel Hydrate and Style Alcohol-Free 236 ml (Pack of 1)
Eco Style£2.614.4★63,920 rev
Hair Wax Stick & Pink Brush Set -Versatile Hair Styling Kit Long-Lasting Anti-Frizz Non-greasy Wax Stick for Women Girls (75g Pack)
HQDA£5.924.4★1,079 rev
Bed Head by TIGI Hair Wax Stick Professional Hair Styling Wax Strong Hold Styling Stick for Slick Back Glued Hair Flyaway Control and Texture Non-Sticky Semi-Matte Finish 75g
TIGI£6.164.4★21,702 rev
Frizz No More Smoothing Finishing Cream | Flyaway Tamer | Slick Back Hair Styler | Lightweight Hair Styling Product for All Hair Types | Salon-Quality Finish
Creightons Frizz No More£1.504.4★554 rev
Newest
by launch date
Strong Hold Hair Gel & Slick Back Brush Set Moisturising Curl Gel for Natural Sleek or Wet Look Styles Flake-Free Formula for Women Men & Kids Professional Braiding and Styling Products
Amara£10.0631 rev
Slick Back Hair Brush & Hair Wax Stick Set for Women & Kids Boar Bristle Brush for Sleek Sectioning & Parting Wax Stick Control Smooth Flyaways & Baby Hairs air Pomade Stick
FUNAN£7.9016 rev
Soodyoow 75g Hair Wax Stick & Slick Back Hair Brush Non Greasy Anti Frizz Hair Styling Kit for Taming Flyaways Smoothing Frizz Sleek Ponytails Styling Accessories for Women Girls Pink
soodyoow£5.5247 rev
2-in-1 Hair Wax Stick with Built-in Comb for Kids - Slick Back Hair Brush Gummy Hair Gel Moisturizing Non-Greasy Formula Compact & Portable Styling Stick (Purple)
Generic£5.059 rev
Kitsch Hair Wax Stick for Women & Men - Anti-Frizz and Fly Away Hair Tamer No Residue Hair Finishing Stick | All Day Hold Styling Product - 75g
Kitsch£9.281,106 rev
Trending
90-day click momentumStrong Hold Hair Gel & Slick Back Brush Set Moisturising Curl Gel for Natural Sleek or Wet Look Styles Flake-Free Formula for Women Men & Kids Professional Braiding and Styling Products
Amara£10.064.0★
Kitsch Hair Wax Stick for Women & Men - Anti-Frizz and Fly Away Hair Tamer No Residue Hair Finishing Stick | All Day Hold Styling Product - 75g
Kitsch£9.283.8★
Kitsch Hair Taming Wand 18ml - Fly Away Stick For Hair with Biotin Aloe & Vitamin E | Clear Hair Mascara for Flyaways Slick Back Style | Travel Size | Ideal Gifts for Women
Kitsch£7.774.5★
Eco Style Olive Oil Travel Size Hair Gel Eco Styler Hydrate and Style Alcohol-Free 57 g (Pack of 1)
Eco Style£2.834.4★
Garnier Diamond Sleek Shine-Coat Smoothing Spray Up to 72H Frizz-Free Sleek with up to 100H Polished Shine with 8% Keratin Smoothing Complex and Argan Oil Heat Protection Spray 150ml
Garnier£5.454.4★
What buyers say about slick back hair products
What buyers praise and complain about, mined from review topics.What buyers love
“Nice smooth quality”
“Good price”
“Beautiful fragrance”
“made styling quicker”
“Very soft”
“Its a nice product to use and pretty straightforward”
“Does what is says”
“helps with frizz”
“Good on straight hair”
“Good shine”
What buyers complain about
“Got this today absolutely rubbish does hold hair at all”
“Over priced”
“it doesn't work as advertised”
“Made my hair look greasy”
“Dried out hair”
“Not for really frizzy hair”
“not very durable”
“Not as described”
“Horrible and sticky don't bother”
“Not good quality”
Top return reasons
Common questions
- Is slick back hair products profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 32 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the slick back hair products niche?
- 23 brands and 143 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in slick back hair products?
- Top complaints mined from reviews: Hair Related, Value For Money, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the slick back hair products niche?
- Listings span £1.50–£17.22; the average listing price is £7.23 (sweet spot $15–$100). The average incumbent carries 8,425 reviews — the moat a new listing must climb.