Skip to content
57

slick back hair brush

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 28Conversion 80Competition 40Returns 98Price range 59Avg price 18Brand share 71Review moat 63Quality gap 67

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good960.17

avg incumbent reviews — the moat a new listing must climb

Price range

Good£1.89–£33.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£321K

£321K/yr · 599K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.54

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, slick back hair brush is a £321K/yr Amazon United Kingdom market (599K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

slick back hair brush market data

Units sold / yr
40K–50K
avg 1,500–2,000/product
Revenue / yr
£262K–£327K
units × avg price
Conversion rate
8.2%
Avg BSR
#300
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
4.5%
Avg brand age
27 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

109

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

61%

Top 20: 97%

Open market

33%

  • SWEET VIEW19%
  • Fine Lines15%
  • Technic13%
  • FRAMAR9%
  • sularpek7%
  • HolooVeranillo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top slick back hair brush search terms

  • slick back hair brush327K/yr
  • slick back brush140K/yr
  • slick brush32K/yr
  • slickback brush16K/yr
  • sleek hair brush14K/yr
  • slik back brush8K/yr
  • the smooth company slick back brush9K/yr
  • the smooth company7K/yr
  • boar bristle slick back brush6K/yr
  • hair slick brush6K/yr
All search terms

Top slick back hair brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£16K10%£32K15%£48K20%£64K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

What buyers say about slick back hair brush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent Quality”

Brush Quality16%

“Good Quality Brush”

Value For Money14%

“Worth the money”

Advertised Vs Actual Product8%

“As advertised”

Soft Feel8%

“Very soft”

Ease Of Use4%

“Very easy to use”

Suitability Straight Hair3%

“Perfect quality perfect for each hair type very gentle in your hair very durable”

Suitability Curly Hair3%

“Favourite styling brush for updos which I never used to do with curly hair”

Gifting Purpose2%

“Gifted”

Hair Growth2%

“Good for sticking down hair”

What buyers complain about

Durability15%

“bristles are falling out after one use”

Hair Related13%

“your hair gets caught as you slicking it down making it stick up again”

Quality-Overall11%

“Absolute rubbish”

Brush Quality9%

“Unfortunately the bristles are too soft on the brush so doesn't really do the job”

Ease Of Cleaning7%

“washing the brush will be a bit trickier”

Color5%

“My little girl will not use it as she loves pink”

Soft Feel5%

“The brush is to soft”

Suitability Straight Hair5%

“Not for thick hair”

Value For Money3%

“Not worth it”

Material Quality2%

“plastic feels cheap”

Top return reasons

Quality-Overall12%
Size-Overall11%
Soft Feel11%
Brush Quality10%
Suitability Short Hair7%
Functionality-Overall7%
Hair Related6%
Advertised Vs Actual Product4%
Suitability Straight Hair3%
Hard Feel3%

Common questions

Is slick back hair brush profitable to sell on Amazon United Kingdom?
The niche generates £321K/yr across 23 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the slick back hair brush niche?
21 brands and 109 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in slick back hair brush?
Top complaints mined from reviews: Durability, Hair Related, Quality-Overall. The return rate is 0.3%.
When does demand for slick back hair brush peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the slick back hair brush niche?
Listings span £1.89–£33.79; the average listing price is £6.54 (sweet spot $15–$100). The average incumbent carries 960 reviews — the moat a new listing must climb.