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Sleepover Party Supplies for Girls

Maybe

The average product has only 82 reviews. But buyers convert on only 1.3% of searches, so Sleepover Party Supplies for Girls is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 2,481 Beauty niches · +10 vs the category median of 47
Market size
£71K/yr297K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
26%top-5 click share · 53 brands · 67 sellers

Flapen Score

Sleepover Party Supplies for Girls against its category

The dotted line is the Beauty average. Past it, Sleepover Party Supplies for Girls is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleepover Party Supplies for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sleepover Party Supplies for Girls 297K times last year and spent an estimated £71K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Feb. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
1.3%
Market size, estimated
£71Ka year
Peak month
January2.0× the quietest month
Top search term
sleepover party supplies for girls74K searches a year

02 · Price

A sale here is worth £18.58.

Listings sell for £18.58 on average, from £3.34 to £42.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £18.58 that is £0 to £2K a year per listing.

Average price
£18.58inside the $15 to $100 sweet spot
Price range
£3.34–£42.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #503 within Sets & Kits. It carries 82 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#503in Sets & Kits
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
82per listing
Listings tracked
84

04 · Newcomers

0 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
42
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Sleepover Party Supplies for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

53 falling

Sellers

67

Top-5 brand share

40%

Top 20: 79%

Top-5 click share

26%

Top 20: 57%

Open market

55%

  • Brand 111%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Sleepover Party Supplies for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Sleepover Party Supplies for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleepover party supplies for girls74K/yr
  • pamper party supplies for girls30K/yr
  • sleepover32K/yr
  • girls sleepover supplies21K/yr
  • sleepover stuff9K/yr
  • spa party supplies for girls15K/yr
  • sleep over party essentials for girls12K/yr
  • sleepover kit15K/yr
  • girls pamper party supplies10K/yr
  • pamper party11K/yr

Reviews and returns

What reviews say buyers love and hate about Sleepover Party Supplies for Girls

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
18%of negative reviews mention “Inflation/Deflation”
0.7%of orders come back
“Wont stay inflated”
A buyer, on “Inflation/Deflation”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sleepover Party Supplies for Girls questions

Answered from the same tracked data.